Rich&Joe
Audited Community Profile@richandjoe·United Kingdom (GB)
Challenge & Stunt Entertainment DuoLifestyle & EntertainmentComedy / Parody / Relatable MemesUnited Kingdom (GB)Safety: Low
Confidence: High (88%)
“Rich&Joe produce energetic outdoor challenge and spectacle videos with strong narrative hooks for youth-focused consumer brands. They are best deployed for brand awareness, mobile gaming installs, and FMCG product placement.”
Micro-Niches:Physical Stunts & PranksBackyard Endurance ChallengesSpectacle Buying & Destruction Experiments
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 16-24
Commercial Buyer IntentLow Intent
Primary MarketUnited Kingdom
Secondary MarketsUnited States, Australia, Ireland
Audience Interests Taxonomy
Viral YouTube StuntsMrBeast-Style Physical ChallengesGaming & Youth EntertainmentFast-Food & FMCG Snacks
Content DNA & Top Themes
Format
Long-form video
Production
Medium
Consistency
Moderate
Top Content Themes (% Affinity)
Physical Endurance & Digging Challenges92%
Bulk Item Spectacle & Experiments85%
Prank & Vehicle Destruction Concepts78%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
17.4K Subscribers
LF: 3.27%
YouTube Dedicated Video£470
Defended Range£380 – £590
YouTube 60s Integration£200
Defended Range£160 – £250
YouTube Short£150
Defended Range£120 – £190
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Emerging UK challenge and stunt entertainment duo specializing in serialized outdoor experiments and physical spectacles on YouTube.
Commercial Superpower
Seamless in-world prop and narrative integration where commercial products serve as plot devices within physical challenge storylines.
Audience Buying Mindset
Viewers tune in for lighthearted humor, chaotic stunts, and high-energy pacing, seeking escapist entertainment and relatable group camaraderie.
The #1 Creative Landmine to Avoid
Forcing a rigid corporate telemarketing script that interrupts video momentum and alienates their ad-sensitive youth audience.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel brand awareness and cultural association through extreme challenge content
Strategy Angle: Leverages the duo's high-retention challenge formats to position the sponsor as the central enabler of an ambitious video stunt.
Recommended Bundle Target
£690
Standalone Benchmark: £770(-10% Efficiency)
Defended Range: £550 – £860
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Branded Challenge Video (8-12m)
A full-length stunt video where the sponsor's brand or product is the foundational premise of the 24-hour challenge.
Standalone Rate£470
Amplificationyoutube
2x High-Paced Viral Challenge Shorts
Fast-paced vertical edits highlighting the most extreme moments of the challenge with on-screen sponsor branding.
Standalone Rate£300
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Action-First Pacing
Sponsor messaging must be woven into the action beats rather than pausing the video for a static commercial pitch.
Risk: Stopping high-energy stunts for an off-tone monologue causes instant drop-off in audience retention.
#2 Physical Interaction
The creators must physically handle, test, or consume the product during the course of the challenge.
Risk: Passive background placement yields negligible viewer recall among fast-scrolling audiences.
#3 Clear Attribution Callout
Deliver verbal and visual cues directing viewers to the pinned link within the first 60 seconds and at the climactic resolution.
Risk: Burying callouts only in the description box results in poor conversion tracking.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel user acquisition utilizing dynamic video hooks and authentic testing angles
Strategy Angle: Extracts high-energy short-form assets optimized for YouTube Shorts ad inventory and conversion-focused paid funnels.
Recommended Bundle Target
£490
Standalone Benchmark: £540(-10% Efficiency)
Defended Range: £390 – £610
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testingyoutube
3x High-Hook Challenge Shorts Ads (30-45s)
Short-form direct response ads demonstrating product durability, utility, or entertainment value under extreme conditions.
Standalone Rate£450
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
Durability & Stress Testyoutube
""We wanted to see if this thing could actually survive 24 hours in our deepest hole...""
Subjecting the product to an over-the-top physical stress test before revealing its real-world durability.
Emergency Energy Fuelyoutube
""We've been digging for six hours straight and we're completely exhausted, so we're testing this...""
Positioning the sponsor product as the ultimate physical recharge during a grueling endurance stunt.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Immediate Hook Execution
The primary tension or premise must be stated within the first 2 seconds of the video.
Risk: Slow warm-ups lead to immediate user swipe-aways in short-form ad placements.
#2 Demonstrative Proof
Show concrete visual evidence of the product benefit rather than merely discussing claims verbally.
Risk: Unverified verbal claims fail to overcome viewer skepticism.
#3 Clear Text Overlays
Utilize bold, contrasting on-screen captions to reinforce value propositions for muted mobile viewing.
Risk: Audience drops without clear visual messaging on auto-play feeds.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel customer acquisition with clear link attribution and promotional incentives
Strategy Angle: Combines a native integrated mid-roll segment with a compelling discount code and direct comment attribution.
Recommended Bundle Target
£320
Standalone Benchmark: £350(-10% Efficiency)
Defended Range: £260 – £400
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Seamless 60-90s Mid-Roll Integration
A dedicated segment positioned right before a major challenge reveal, featuring hands-on product demonstration and code callout.
Standalone Rate£200
Supportyoutube
1x Voucher Callout YouTube Short
Quick vertical reminder spotlighting the limited-time discount code and purchase instructions.
Standalone Rate£150
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Mid-Roll Placement Optimization
Place the integrated sponsor segment right before a high-suspense stunt climax to maximize viewer retention.
Risk: Placing ads at the very end of videos results in high pre-sponsor drop-off.
#2 Voucher Code Clarity
Display the vanity code 'RICHJOE' with large on-screen graphics while speaking it clearly twice.
Risk: Mumbled or fleeting code displays drastically diminish tracked attribution.
#3 Offer Urgency
Emphasize a time-limited or quantity-limited promotional incentive to spur immediate checkout.
Risk: Lack of urgency results in passive viewers delaying and forgetting checkout.
[ Content Library ]
Asset Library Buyout & Production Stems
Creation of high-energy challenge footage and action assets for brand-owned marketing channels
Strategy Angle: Secures authentic creator-led video footage and high-resolution stills for brand marketing, paid ads, and PDP integration.
Recommended Bundle Target
£540
Standalone Benchmark: £540(Standard Benchmark)
Defended Range: £430 – £680
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x 4K High-Energy Product Action Video
Custom production piece showcasing the brand in an action-heavy challenge setting without commercial clutter.
Standalone Rate£470
Concrete Digital Asset Buyout Specifications
✓10x High-Res 4K Action Stills of Product in Challenge Environment
✓15 Minutes of Uncut 4K Stunt and Reaction B-Roll
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Clean Product Framing
Capture dedicated close-up shots with clear brand logo visibility in natural outdoor lighting.
Risk: Obscured or out-of-focus logos render assets unsuitable for brand ad libraries.
#2 Multi-Angle Capture
Record simultaneous wide-angle action and tight-angle reaction shots during key stunt sequences.
Risk: Single-angle footage severely limits editorial versatility during internal ad repurposing.
#3 Asset Handoff Protocol
Deliver raw uncompressed master files within 5 business days of video finalization.
Risk: Compressed social media downloads compromise professional marketing quality.
[ Full-Funnel ]
Full-Funnel YouTube Omnichannel Takeover
Complete flagship YouTube campaign uniting dedicated challenge integration, viral Shorts, and commercial rights
Strategy Angle: Delivers comprehensive reach and multi-touch frequency across the creator's full YouTube footprint for major brand launches.
Recommended Bundle Target
£1,175
Standalone Benchmark: £1,375(-15% Efficiency)
Defended Range: £940 – £1,475
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Flagship Anchoryoutube
1x Full Dedicated Stunt Video (10-15m)
The centerpiece challenge video fully themed around the launch concept with heavy brand integration.
Standalone Rate£470
Viral Supportyoutube
3x Viral Teaser & Highlight YouTube Shorts
Complementary short-form clips highlighting key challenge milestones and driving traffic to the main video.
Standalone Rate£450
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Collaborative Narrative Development
Brand and creators must align on challenge mechanics and product placement points during pre-production scripting.
Risk: Last-minute brand script changes risk undermining the authentic dynamic of the stunt.
#2 Synchronized Multi-Format Release
Publish YouTube Shorts within 48 hours of the long-form video to maximize platform algorithmic momentum.
Risk: Fragmented release schedules dilute overall launch impact and cumulative view velocity.
#3 Rigorous Category Exclusivity
Maintain strict category exclusivity across all content for the full 30-day window following upload.
Risk: Adjacent competitor promotions confuse audience recall and dilute launch ROI.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentLow
Brand Suitability RatingModerate
Brand Safety LevelLow Risk
Recommended Sponsor Categories
FMCG Energy Drinks & SnacksMobile Gaming & Entertainment AppsYouth Apparel & FootwearConsumer Hardware & Outdoor Tools
Key Strategic Strengths & Brand Fit
• High Narrative Retention
Multi-day challenge structures and physical obstacles create natural narrative cliffhangers that retain viewer attention.
• Native Prop Integration Potential
Content formats naturally accommodate physical products, tools, and consumer snacks as functional items in the video plot.
• Youth Demographic Resonance
Captures a concentrated UK Gen-Z and teen male audience seeking fast-paced entertainment.
Procurement Considerations & Safety
• Discretionary Purchasing Power
The audience demographic skews young with limited personal disposable income; campaigns should prioritize mass brand recall, gaming, or impulse-buy consumer goods over high-ticket items.
• Scale Benchmark
Current channel metrics reflect an early-growth creator profile; commercial pricing should calibrate to active view delivery rather than large enterprise retainers.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeWE FOUND TREASURE!
798
YouTubeWE FOUND SOMETHING... | DAY 3 OF DIGGING TO CHINA
336
YouTubeDAY 2 OF DIGGING TO CHINA
348
YouTubeDAY 1 OF RESURRECTING THE HOLE | WE ARE SO BACK
360
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Rich&Joe
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.