Riding With Rhi
Audited Community Profile@ridingwithrhi·United Kingdom (GB)
Equestrian Athlete & Equine Sports Content CreatorSports & AthleticsAction Sports / Athlete EntertainmentUnited Kingdom (GB)Safety: Low
Confidence: High (92%)
“Rhiannon Davies provides equestrian and outdoor lifestyle brands with a highly engaged, affluent UK horse-owner audience across YouTube, Instagram, and TikTok. Her content combines authentic amateur progression with analytical gear reviews, driving consistent affiliate conversions and brand recall.”
Micro-Niches:Equestrian Mindset & CoachingEquine Nutrition & SupplementsSaddlery & Safety Gear ReviewsBritish Dressage & Showjumping Vlogging
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileFemale-skewed, 25-44
Commercial Buyer IntentHigh Intent
Primary MarketUnited Kingdom
Secondary MarketsIreland, United States, Australia
Audience Interests Taxonomy
Horse Ownership & CareEquestrian Apparel & Safety EquipmentDressage & Showjumping TrainingEquine Veterinary SupplementsCountry Lifestyle
Content DNA & Top Themes
Format
Short-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Riding Progression & Competition Vlogging92%
Equestrian Equipment Testing & Safety Reviews88%
Rider Psychology & Mindset Management81%
Equine Nutrition & Yard Care Routine76%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
22.9K Subscribers
LF: 6.24%
YouTube Dedicated Video£580
Defended Range£460 – £720
YouTube 60s Integration£270
Defended Range£220 – £340
YouTube Short£96
Defended Range£77 – £120
34.7K Followers
ER: 2.59%
Instagram Reel (60-90s)£700
Defended Range£560 – £870
Instagram Carousel (3-5 Slides)£470
Defended Range£370 – £580
Instagram Static Post£380
Defended Range£300 – £470
Instagram Story (3-Frame Set)£170
Defended Range£140 – £210
TikTok
81K Followers
ER: 6.85%
TikTok Video (Dedicated)£480
Defended Range£390 – £600
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
UK-based adult amateur equestrian documentarian and technical equine apparel and equipment reviewer.
Commercial Superpower
High commercial conversion and peer-level credibility among active UK horse owners who view her recommendations as practical consumer advice rather than elite sponsored placements.
Audience Buying Mindset
Dedicated horse owners and adult amateur riders seeking honest, unpretentious gear recommendations and relatable validation for everyday riding hurdles.
The #1 Creative Landmine to Avoid
Imposing rigid corporate telemarketing scripts that mask the realities of amateur riding or forcing claims of product perfection without allowing practical, hands-on demonstration.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and brand prestige across the UK equestrian and outdoor community
Strategy Angle: Leverages Rhiannon's multi-platform footprint to establish top-of-mind brand visibility through long-form event storytelling on YouTube complemented by high-velocity short-form discovery on TikTok and Instagram.
Recommended Bundle Target
£1,575
Standalone Benchmark: £1,750(-10% Efficiency)
Defended Range: £1,250 – £1,975
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Training / Event Preparation Vlog (10-15m)
Full-length episodic vlog integrating the brand naturally into a major training milestone, clinic preparation, or competition weekend routine.
Standalone Rate£580
Amplificationtiktok
1x High-Energy Event Day GRWM / Routine Short (45-60s)
Dynamic vertical video showcasing real-time preparation, featuring the product organically in a yard or showground environment.
Standalone Rate£480
Social Presenceinstagram
1x Aesthetic Equestrian Routine Reel (30-45s)
Polished short-form video focusing on the visual and functional quality of the product in action during schooling or turnout.
Standalone Rate£700
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Organic Narrative Integration
Integrate the brand into a legitimate riding or yard activity rather than pausing content for an isolated commercial break.
Risk: Disrupting the narrative flow leads to viewer drop-off and lower retention on YouTube.
#2 Authentic Tone Preservation
Allow Rhiannon to present the product in her conversational, practical voice without forced corporate superlatives.
Risk: Overly scripted promotional messaging creates audience skepticism within tight-knit equestrian communities.
#3 Clear Linkage & Attribution
Ensure campaign URLs are placed above the fold in the YouTube video description and synchronized with Instagram bio links.
Risk: Friction in accessing links reduces overall top-of-funnel conversion efficiency.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel customer acquisition through high-converting paid social ad creative
Strategy Angle: Combines authentic UGC-style demonstrations with paid advertising permissions across Meta and TikTok to target equestrian and country lifestyle audiences with proven direct-response hooks.
Recommended Bundle Target
£1,600
Standalone Benchmark: £1,775(-10% Efficiency)
Defended Range: £1,275 – £2,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Assettiktok
1x Problem-Solution Technical Breakdown (30-45s)
Direct-to-camera vertical video addressing a specific equestrian pain point and demonstrating how the product resolves it.
Standalone Rate£480
Creative Assetinstagram
1x Real-World Durability & Usability Test Reel (30-45s)
Field demonstration showing the product enduring real yard and schooling conditions, structured for high click-through rates.
Standalone Rate£700
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Honest Gear Reality Checktiktok
""If you're an adult amateur rider trying to balance training with a full-time job, this is the one piece of kit I genuinely wish I bought years ago.""
Directly addresses adult amateur time and budget constraints, positioning the product as a proven efficiency or safety upgrade.
Safety & Technical Differentiationinstagram
""Most riders don't realise why standard gear fails until an actual incident happens, so let's break down the technical differences here.""
Focuses on safety specifications, certified standards, and build quality to drive high-consideration purchases.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Native Platform Formatting
Ensure all vertical video creative utilizes clear on-screen captions, clean audio mixing, and rapid visual pacing within the first 3 seconds.
Risk: Slow opening pacing leads to poor paid ad thumb-stop rates and elevated cost per acquisition.
#2 Feature Direct Product Action
Display the product in physical use (fastening, applying, or riding) within the first 5 seconds of the video.
Risk: Abstract talking-head openers fail to communicate product value to scrolling paid audiences.
#3 Clear Call-to-Action Mechanics
Include explicit verbal and visual prompts directing viewers to tap the sponsored shop link or apply the vanity code.
Risk: Ambiguous CTAs reduce direct paid attribution and checkout completion rates.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel customer acquisition and revenue generation with direct attribution
Strategy Angle: Capitalizes on Rhiannon's proven affiliate track record by deploying high-intent mid-roll placements and dedicated Instagram Story sequences backed by trackable vanity discount codes.
Recommended Bundle Target
£830
Standalone Benchmark: £920(-10% Efficiency)
Defended Range: £660 – £1,050
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Conversion Anchoryoutube
1x Dedicated 90s Mid-Roll Integration & Product Demo
Comprehensive 90-second integrated mid-roll segment within a high-viewership training vlog explaining key product benefits and discount code application.
Standalone Rate£270
Actionable Sequenceinstagram
1x 3-Frame Story Conversion Sequence with Sticker Link
Direct-response Instagram Story series showing real-time product use, key value proposition, and a direct swipe/sticker link with vanity code 'RHI10'.
Standalone Rate£170
Short-Form Remindertiktok
1x Fast-Paced Mini-Review & Discount Callout (30s)
Concise review video recapping the product's top 3 benefits and highlighting the limited-time discount offer.
Standalone Rate£480
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Discount Code Standardization
Ensure the vanity code 'RHI10' or 'RHI20' is consistently applied across on-screen graphics, video descriptions, and pinned posts.
Risk: Mismatched or confusing promo codes cause customer friction at checkout and distorted attribution.
#2 Transparent Value Communication
Clearly state the exact savings, bundle discounts, or qualifying terms in both captions and verbal delivery.
Risk: Unclear discount exclusions lead to user frustration and negative brand feedback in comments.
#3 Direct Link Accessibility
Ensure story link stickers and description URLs lead directly to the targeted product detail page rather than a generic home page.
Risk: Multi-step navigation paths cause significant drop-off in direct-response conversion funnels.
[ Content Library ]
Asset Library Buyout & Production Stems
High-production equestrian media asset acquisition for brand-owned marketing channels
Strategy Angle: Provides the brand with high-resolution field photography, uncompressed 4K B-roll, and clean product-in-use demonstration assets suitable for e-commerce PDPs, email campaigns, and paid ads.
Recommended Bundle Target
£780
Standalone Benchmark: £780(Standard Benchmark)
Defended Range: £620 – £980
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x 4K High-Production Product Deep-Dive (16:9)
Comprehensive 5-8 minute technical walkthrough covering unboxing, fitting, material quality, and real-world yard usage.
Standalone Rate£580
Concrete Digital Asset Buyout Specifications
✓12x 4K high-resolution still images showcasing product stitching, hardware buckles, and material textures in natural daylight
✓10x uncompressed 4K 60fps B-roll clips (15-30s each) showing horse schooling, tacking up, and turnout routines
✓3x clean 9:16 vertical video cutdowns with raw audio stems for brand-owned TikTok and Meta ad testing
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Detailed Shot List Alignment
Provide a concrete technical shot list detailing required angles, lighting conditions, and product close-ups prior to production.
Risk: Ambiguity in visual requirements leads to missing assets and costly re-shoots.
#2 Optimal Lighting & Clean Equipment
Ensure all equine equipment and apparel featured in photo and video assets are clean, correctly fitted, and presented in good natural lighting.
Risk: Poorly fitted or dirty gear undermines brand quality perception in commercial ad placements.
#3 Timely Asset Delivery & Sign-off
Deliver uncompressed raw media via secure cloud storage within 7 business days of production completion.
Risk: Delays in raw asset handoff disrupt planned e-commerce and marketing rollout schedules.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
Complete omnichannel brand launch combining top-of-funnel reach, paid amplification, and direct conversion across all platforms
Strategy Angle: Deploys a synchronized multi-platform campaign utilizing YouTube for deep narrative anchor credibility, TikTok and Instagram for high-frequency short-form reach, and paid whitelisting to capture maximum commercial demand.
Recommended Bundle Target
£4,225
Standalone Benchmark: £4,975(-15% Efficiency)
Defended Range: £3,375 – £5,275
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Flagship Benchmark & Routine Vlog (10-15m)
In-depth YouTube vlog showcasing complete product integration into a high-stakes training session or clinic weekend.
Standalone Rate£580
Short-Form Amplificationtiktok
2x High-Impact Demonstration & Mindset TikToks (45-60s)
Two distinct short-form videos covering technical problem-solution breakdown and real-world schooling performance.
Standalone Rate£960
Community Engagementinstagram
2x High-Polish Aesthetic & Educational Reels (30-60s)
Two Instagram Reels highlighting gear durability, fit aesthetic, and practical usability for amateur equestrians.
Standalone Rate£1,400
Conversion Sequenceinstagram
1x Interactive Story Sequence with Q&A and Link Sticker
4-frame Instagram Story sequence answering common follower questions about the product with direct purchase links.
Standalone Rate£170
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Omnichannel Schedule Synchronization
Coordinate publication dates so the YouTube hero video launches first, immediately followed by supporting TikTok and Instagram short-form assets within 48 hours.
Risk: Disjointed asset scheduling dilutes omnichannel momentum and diminishes initial conversion velocity.
#2 Rigorous Category Exclusivity Enforcement
Ensure no adjacent or conflicting brand mentions occur in the specified commercial category for 30 days from launch.
Risk: Category contamination confuses audience trust and erodes commercial exclusivity value.
#3 Real-Time Community Moderation
Actively engage with and respond to sizing, fit, and performance inquiries in the comment sections during the first 24 hours post-launch.
Risk: Unanswered customer questions in comment threads lead to abandoned purchase intent.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentHigh
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Equestrian Technical Apparel & FootwearEquine Safety Equipment & HelmetsEquine Veterinary Supplements & FeedEquine & Pet Insurance ProvidersOutdoor & Country Lifestyle GoodsPerformance Mindset & Sports Coaching Apps
Key Strategic Strengths & Brand Fit
• Niche Commercial Authority
Maintains high credibility in the UK equestrian sector with established brand ambassadorships, enabling high-conversion product endorsements for premium horse care and technical riding gear.
• Cross-Platform Synergistic Footprint
Operates active, synchronized communities across YouTube, Instagram, and TikTok, allowing brands to execute full-funnel storytelling from deep episodic YouTube vlogs to rapid TikTok short-form demos.
• High-Discretionary Demographic
Engages an audience of active horse owners who regularly spend on recurring high-ticket necessities (veterinary care, feed, supplements, and certified safety equipment).
Procurement Considerations & Safety
• Vertical Specificity
Commercial conversion is heavily optimized around equestrian, animal care, and country lifestyle verticals; non-endemic consumer goods require an organic lifestyle or wellbeing connection to maintain traction.
• Total Audience Scale Ceiling
The dedicated subscriber and follower base represents a focused enthusiast community rather than mass-market scale, making performance pricing more suitable on targeted engagement than broad CPM metrics.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeWE DID IT! 🥹 Clear rounds & the final day at Hickstead | Day 3 of 3 Vlog
1,060
YouTubeI ALMOST GAVE UP. 😢 Overcoming a massive mental block at camp | Day 2 of 3 Vlog
2,052
YouTubeTAKING MY HORSE TO HICKSTEAD CAMP! (I didn't fall off this time!) | Day 1 of 3 Vlog
1,995
YouTubeThey Let Us Inside Bramham House (And Walk the XC Course Before Anyone Else)
424
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Riding With Rhi
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.