Rosie Tilley
Audited Community Profile@rosietilley·United Kingdom (GB)
Lifestyle Vlogger & Everyday Fashion Haul CreatorFashion & ApparelFast Fashion / Everyday OutfitsUnited Kingdom (GB)Safety: Low
Confidence: High (88%)
“Rosie Tilley offers brands a high-trust, relatable environment for DTC apparel, home goods, and leisure travel partnerships. Her audience responds strongly to candid fit reviews and practical consumer recommendations.”
Micro-Niches:Affordable Try-On HaulsUK Home RenovationsLeisure & Destination Travel Vlogging
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileFemale-skewed, 25-44
Commercial Buyer IntentModerate Intent
Primary MarketUnited Kingdom
Secondary MarketsUnited States, Australia
Audience Interests Taxonomy
Everyday Fashion & Try-On StylingKitchen & Home RenovationsBudget-Conscious Online ShoppingCouples Travel & Ranch Vacations
Content DNA & Top Themes
Format
Long-form video
Production
Medium
Consistency
Moderate
Top Content Themes (% Affinity)
Apparel Try-On Hauls & Styling85%
Home Renovation & Domestic Updates75%
Travel & Holiday Documentation70%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
24.6K Subscribers
LF: 5.88%
YouTube Dedicated Video£520
Defended Range£420 – £650
YouTube 60s Integration£240
Defended Range£200 – £310
YouTube Short£79
Defended Range£63 – £99
1.7K Followers
ER: 9.99%
Instagram Reel (60-90s)£88
Defended Range£70 – £110
Instagram Carousel (3-5 Slides)£69
Defended Range£55 – £86
Instagram Static Post£54
Defended Range£43 – £67
Instagram Story (3-Frame Set)£33
Defended Range£26 – £41
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
UK lifestyle vlogger producing relatable everyday fashion try-on hauls, home renovation chronicles, and travel vlogs.
Commercial Superpower
High-trust, unpretentious garment evaluation that demystifies sizing and builds strong purchase confidence.
Audience Buying Mindset
Viewers look for practical, real-world validation of garment fit, quality, and everyday styling before committing to a purchase.
The #1 Creative Landmine to Avoid
Imposing rigid, formal corporate scripts that eliminate her natural, conversational commentary and authentic fit feedback.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and cultural association
Strategy Angle: Leverages her core YouTube long-form audience with secondary Instagram visual amplification to maximize seasonal collection awareness.
Recommended Bundle Target
£550
Standalone Benchmark: £610(-10% Efficiency)
Defended Range: £440 – £690
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Seasonal Lookbook & Haul (12-15m)
Comprehensive dedicated styling video showcasing full seasonal outfit combinations with in-depth discussion on fit, fabric feel, and everyday versatility.
Standalone Rate£520
Social Amplificationinstagram
1x Quick-Cut Styling Reel (30-45s)
Fast-paced vertical outfit transition reel featuring hero pieces paired with an explicit call-to-action to view the full YouTube review.
Standalone Rate£88
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Preserve Authentic Sizing Commentary
Allow the creator to state her true measurements and offer candid sizing advice.
Risk: Stifling fit feedback causes viewer skepticism and elevates product return rates.
#2 Maintain Conversational Pacing
Ensure the brand talking points integrate organically within the haul without sounding scripted.
Risk: Overly clinical corporate messaging degrades audience watch-time and engagement.
#3 Ensure Clear Mobile-Responsive Links
Provide short, clean trackable URLs and clear voucher codes in the top two lines of the video description.
Risk: Complex or hidden links drastically reduce mobile click-through conversion.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel conversion ads for Meta paid acquisition
Strategy Angle: Extracts high-performing vertical UGC ad creative paired with creator whitelisting rights to drive paid acquisition on Meta platforms.
Recommended Bundle Target
£230
Standalone Benchmark: £260(-10% Efficiency)
Defended Range: £180 – £290
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x High-Hook Performance UGC Reels (30-45s)
Two distinct vertical concept Reels highlighting everyday comfort and outfit versatility, optimized with dynamic text overlays for paid feed distribution.
Standalone Rate£180
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
Everyday Fit Problem-Solverinstagram
""If you struggle finding everyday trousers that actually fit properly around the waist, you need to see these.""
Directly tackles common sizing frustrations and demonstrates garment stretch and comfort in natural movement.
Autumn Transition Capsuleinstagram
""I found the three transitional pieces I'll be living in this entire season, and they're genuinely so flattering.""
Presents a concise capsule wardrobe concept emphasizing versatile layering and price-to-quality value.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Prioritize Strong Visual Hooks
Ensure the first 3 seconds clearly show the hero product in motion with clear text captions.
Risk: Slow intros result in immediate scroll-past and poor paid ROAS.
#2 Deliver Raw Cut Variations
Provide clean footage without burned-in graphics for flexible paid media testing.
Risk: Inflexible creative files limit the performance marketing team's ability to iterate on winning hooks.
#3 Maintain High Sound Clarity
Record crisp vocal voiceover with minimal background echo.
Risk: Subpar audio quality lowers ad trust and brand perception in paid feeds.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel sales conversions and trackable return on ad spend
Strategy Angle: Combines a dedicated YouTube mid-roll integration with an Instagram Story sequence to capture direct-response checkout attribution.
Recommended Bundle Target
£240
Standalone Benchmark: £270(-10% Efficiency)
Defended Range: £190 – £300
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Dedicated 90s Mid-Roll Integration
Seamless mid-roll segment embedded in a high-interest vlog, highlighting specific product benefits, sizing advice, and the vanity voucher code.
Standalone Rate£240
Attribution Pushinstagram
1x 3-Frame Direct Link Story Sequence
Three-part Story sequence featuring direct swipe-up stickers, clear product tagging, and the vanity voucher code ROSIE15.
Standalone Rate£33
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Enforce Single Clear Call-to-Action
Direct all viewer focus exclusively to the voucher code ROSIE15 and the primary tracking link.
Risk: Multiple competing links dilute attribution and depress conversion rates.
#2 Deploy Story Reminder Near Code Expiry
Schedule the Instagram Story sequence within 48 hours of video publish for compounding conversion urgency.
Risk: Scattered release schedules dissipate immediate direct-response buying momentum.
#3 Validate Stock Availability
Ensure all featured colorways and core sizes are fully stocked prior to video publish.
Risk: Stockouts on featured items cause customer frustration and lost commission attribution.
[ Content Library ]
Asset Library Buyout & Production Stems
High-production brand asset creation for brand-owned marketing channels
Strategy Angle: Delivers a suite of lifestyle imagery and clean vertical video assets for brand PDPs, organic feeds, and email marketing.
Recommended Bundle Target
£620
Standalone Benchmark: £620(Standard Benchmark)
Defended Range: £500 – £780
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x 4K Clean Product Try-On Video (16:9)
Full unbranded 4K try-on and styling video suitable for embedding across brand web pages and retailer portals.
Standalone Rate£520
Concrete Digital Asset Buyout Specifications
✓10x High-Resolution 4K Lifestyle Product Stills (Full-body and detail texture shots)
✓5x 4K Uncut 60fps B-Roll Clips of garment movement and fabric close-ups
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Standardize Lighting Conditions
Shoot in clean, natural daylight or balanced studio light to reflect accurate product color reproduction.
Risk: Inaccurate color depiction leads to customer dissatisfaction upon physical receipt.
#2 Provide High-Resolution Master Files
Deliver raw uncompressed JPEG/RAW stills and 4K ProRes/MP4 video files via secure cloud transfer.
Risk: Compressed files downloaded from social platforms cannot be repurposed for high-resolution web assets.
#3 Respect Brand Guidelines on Framing
Follow specific crop ratios (16:9, 9:16, and 1:1) to facilitate seamless omnichannel asset deployment.
Risk: Improper framing requires heavy cropping that degrades visual asset quality.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
360-degree flagship campaign uniting reach, paid creative, and direct attribution
Strategy Angle: Coordinates a synchronized YouTube haul integration, Instagram Reels content, Story sequences, and paid Meta whitelisting for major seasonal drops.
Recommended Bundle Target
£960
Standalone Benchmark: £1,125(-15% Efficiency)
Defended Range: £770 – £1,200
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
1x Dedicated Seasonal Launch Lookbook (12-15m)
Hero YouTube video establishing the seasonal collection narrative with styling guides and comprehensive product reviews.
Standalone Rate£520
Cultural Frequencyinstagram
2x High-Impact Instagram Reels (30-45s)
Two complementary Reels highlighting key outfit transitions and direct problem-solving benefits with on-screen discount codes.
Standalone Rate£180
Attribution Layerinstagram
1x Multi-Frame Direct Conversion Story
Story sequence delivering direct checkout links, real-time unboxing impressions, and vanity voucher tracking.
Standalone Rate£33
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Coordinate Cross-Platform Flighting
Publish the YouTube dedicated video and supporting Instagram Reels within a 48-hour window for maximum algorithmic lift.
Risk: Staggered releases fail to generate the cumulative reach necessary for a strong collection launch.
#2 Maintain Strict Category Exclusivity
Ensure no competing apparel brands are featured or tagged on active feeds throughout the 30-day window.
Risk: Adjacent competitor promotions dilute brand share of voice and consumer purchase intent.
#3 Track Omnichannel Attribution
Maintain consistent vanity code naming (ROSIE15) across all YouTube descriptions, Instagram Stories, and whitelisted ad units.
Risk: Inconsistent codes break tracking integrity and obstruct accurate ROAS measurement.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
DTC Everyday & Athleisure ApparelHome Goods & KitchenwareMid-Scale Travel & Leisure HospitalityAffordable Beauty & Personal Care
Key Strategic Strengths & Brand Fit
• Relatable Body-Fit Styling
Demonstrates authentic garment fit on camera, establishing genuine styling trust for everyday female apparel shoppers.
• High Engagement Intimacy
Maintains a close, conversational relationship with a dedicated core viewership that values candid personal recommendations.
• Multi-Niche Versatility
Seamlessly bridges everyday fashion with home renovation updates and travel vlogs without alienating core viewers.
Procurement Considerations & Safety
• Commercial Price Point Ceiling
Audience demographic is calibrated toward accessible and mid-tier retail pricing; conversion efficiency diminishes on high-ticket luxury offerings.
• Platform Scale Distribution
Primary reach is anchored on YouTube; secondary Instagram footprint is smaller and serves primarily as supplementary support.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeHALARA Autumnal Try On Haul 🍂
3,042
YouTubeUS holiday debrief & huge American haul 🇺🇸 + House Updates!!
3,177
YouTubeA week as a cowgirl living the absolute DREAM! 🤠 🌄 🐴
4,129
YouTubeFun in the pool! 💦 #howwelldoweknoweachother
1,969
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Rosie Tilley
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.