Rothcards
Audited Community Profile@rothcards·United States (US)
High-End Sports Card Dealer & Collectibles DocumentarianPop Culture, Fandom & AnimeTrading Cards & Collectibles (TCG)United States (US)Safety: Low
Confidence: High (90%)
“Rothcards commands a concentrated, male-dominated viewership of active card collectors and alternative asset traders with high transaction intent. He is optimal for collectibles marketplaces, grading companies, high-limit payment solutions, and heavy-duty storage manufacturers.”
Micro-Niches:Sports Card InvestingLive Convention NegotiationsGrail Card Authentication & GradingAlternative Asset Trading
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 18-44
Commercial Buyer IntentHigh Intent
Primary MarketUnited States
Secondary MarketsCanada, Hong Kong, United Kingdom
Audience Interests Taxonomy
Sports Card CollectingGraded Memorabilia (PSA, BGS, CGC)Alternative Asset InvestingLive Auction Platforms (Whatnot, Fanatics Collect, eBay)Sports Fandom (NBA, NFL, Soccer)
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
High-Stakes Live Negotiations95%
Market Pricing & Comps Analysis88%
Convention Floor Logistics & Culture82%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United States (US)
Formula Verified via 16 Empirical Knots
YouTube
124K Subscribers
LF: 1.1%
YouTube Dedicated Video$3,725
Defended Range$2,975 – $4,650
YouTube 60s Integration$1,400
Defended Range$1,125 – $1,750
YouTube Short$630
Defended Range$500 – $790
66K Followers
ER: 1.17%
Instagram Reel (60-90s)$2,275
Defended Range$1,825 – $2,825
Instagram Carousel (3-5 Slides)$1,500
Defended Range$1,200 – $1,875
Instagram Static Post$1,250
Defended Range$1,000 – $1,575
Instagram Story (3-Frame Set)$570
Defended Range$450 – $710
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Commercial sports card dealer and long-form convention documentarian with a recognized presence across the international collector circuit.
Commercial Superpower
Direct commercial conversion for collectibles infrastructure, pricing tools, and secure transport gear through authentic in-the-field utilization.
Audience Buying Mindset
Viewers operate with an investor mindset, studying real-time market comps, grading margins, and negotiation dynamics to inform their own buying strategies.
The #1 Creative Landmine to Avoid
Demanding scripted, generic corporate ad-reads that interrupt high-stakes negotiation footage instead of functioning as a native tool within the deal.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United States (US)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and category leadership within the sports collectibles and trading community
Strategy Angle: Leverages major convention vlog releases where organic watch time and community debate around transaction values peak.
Recommended Bundle Target
$5,400
Standalone Benchmark: $6,000(-10% Efficiency)
Defended Range: $4,325 – $6,750
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Full Convention Floor Documentary & Deal-Making Integration (12-18m)
A dedicated documentary capturing $200k+ in live negotiations at a major card show, with the brand natively embedded as the core sponsor powering the trip.
Standalone Rate$3,725
Social Amplificationinstagram
1x High-Paced Convention Deal Breakdown Reel (60s)
Fast-paced vertical edit of the single biggest transaction from the convention with clear brand framing in caption and opening frame.
Standalone Rate$2,275
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Preserve Floor Authenticity
Allow integration to occur naturally between booth trades rather than forcing a static studio desk delivery.
Risk: Stiff corporate deliveries alienate hobby viewers who watch for high-energy trade floor pacing.
#2 Accurate Comp Terminology
Ensure brand talking points accurately reference hobby metrics (e.g. population reports, raw vs. gem mint, last comps).
Risk: Inaccurate hobby jargon damages the creator's authority and sparks negative community commentary.
#3 Seamless Mobile Integration
If promoting a software or app, showcase it being opened on a smartphone directly during a live trade counter-offer.
Risk: Static screen recordings without live physical context generate weak download click-through rates.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel customer acquisition driving app installs, platform sign-ups, and tool trials via Meta Ads
Strategy Angle: Combines high-urgency transaction hooks with creator-handled whitelisting to capture active collectors seeking trade advantages.
Recommended Bundle Target
$6,150
Standalone Benchmark: $6,825(-10% Efficiency)
Defended Range: $4,925 – $7,700
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x Direct-Response Problem-Solution Reels (30-45s)
High-energy vertical ad creative focusing on pricing error avoidance, safe shipping/storage, or instant liquidation workflows.
Standalone Rate$4,550
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Bad Comp Trapinstagram
""If you are still buying sports cards without checking live sales data on your phone first, you're leaving thousands on the table.""
Demonstrates a real-time price verification on the sponsor's tool during a tense floor negotiation.
Six-Figure Safe Transportinstagram
""I'm flying out with over $250,000 in raw and graded grails in this case. Here is why I don't use standard luggage.""
Highlights physical security, waterproof seals, and impact protection for premium travel and gear sponsors.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 First 3-Second Hook Velocity
Open immediately with an eye-catching graded card slab and immediate financial stakes in the opening frame.
Risk: Slow talking-head intros result in immediate feed drop-off on paid acquisition channels.
#2 Direct Call-to-Action Precision
Explicitly direct users to link in bio with clear code 'ROTH' incentives ($15 credit, free trial, or discount).
Risk: Vague calls-to-action degrade paid conversion efficiency by up to 40%.
#3 Clean Raw Visual Overlays
Deliver clean ad cuts without burned-in non-editable captions to allow modular performance marketing iteration.
Risk: Permanent burned-in text blocks prevent localized A/B copy testing in Meta Ads Manager.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel customer acquisition and measurable ROI through dedicated integrated mid-rolls
Strategy Angle: Converts loyal viewers watching high-stakes deals into direct platform users through trackable discount codes and narrative integration.
Recommended Bundle Target
$1,775
Standalone Benchmark: $1,975(-10% Efficiency)
Defended Range: $1,425 – $2,225
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x In-Depth 90-Second Native Mid-Roll Integration
Embedded mid-roll placed immediately prior to a climactic six-figure deal resolution, demonstrating step-by-step brand usage.
Standalone Rate$1,400
Traffic Captureinstagram
1x 3-Frame Instagram Story Sequence with Direct Link Sticker
Direct swipe-up/link sticker funnel on Instagram highlighting limited-time bonus credit with promo code 'ROTH'.
Standalone Rate$570
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Strategic Placement Timing
Integrate the ad-read right as a major card deal is introduced, tying the product to the deal's execution.
Risk: Placing the ad at the very end of the video results in 60%+ viewer drop-off before the pitch.
#2 Verbal Code Reinforcement
State code 'ROTH' verbally twice and show on-screen text overlays matching the spoken copy.
Risk: Relying purely on description links without on-screen graphics diminishes attribution tracking.
#3 Clear Incentive Articulation
State exact customer benefit clearly (e.g. '$10 sign-up bonus', '15% off first submission').
Risk: Generic 'check the link' directives produce poor direct-response conversion velocity.
[ Content Library ]
Asset Library Buyout & Production Stems
Acquisition of high-end visual assets, macro slab footage, and convention B-roll for brand-owned marketing
Strategy Angle: Provides brand marketing teams with authentic, high-resolution hobby imagery and on-the-ground convention footage without full production crew deployment.
Recommended Bundle Target
$5,025
Standalone Benchmark: $5,025(Standard Benchmark)
Defended Range: $4,025 – $6,275
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x 4K High-End Collectibles Showcase & Brand Feature (16:9)
Clean, broadcast-quality visual exploration of rare grail cards featuring the sponsor's protective cases or software interface.
Standalone Rate$3,725
Concrete Digital Asset Buyout Specifications
✓12x 4K high-resolution macro stills of rare graded card slabs in branded cases / using branded tools
✓15 minutes of uncompressed 4K 60fps convention floor and live negotiation B-roll footage
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Strict Technical Resolution
All delivered visual assets must be captured in minimum 4K DCI resolution with color-managed grading.
Risk: Compressed or low-light mobile stills cannot be deployed on premium brand e-commerce storefronts.
#2 Clean Brand Focus
Ensure product branding (logos, hardware latches, UI displays) is unobstructed by dust, slab scratches, or glare.
Risk: Glare-heavy reflections on acrylic card slabs render macro photography unusable for marketing.
#3 Prompt Cloud Delivery
Raw stems and photo assets must be transferred via dedicated high-speed cloud drive within 5 business days of shoot completion.
Risk: Delayed asset delivery disrupts synchronized seasonal product marketing launch calendars.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
360-degree commercial brand integration across YouTube and Instagram during a flagship convention launch window
Strategy Angle: Maximizes brand share-of-voice during peak annual hobby cycles (e.g. The National or Fanatics Fest) across both active platforms.
Recommended Bundle Target
$12,800
Standalone Benchmark: $15,100(-15% Efficiency)
Defended Range: $10,200 – $16,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
1x Dedicated Convention Floor Feature Video (15-20m)
Full flagship event documentary with integrated brand presence from booth setup to six-figure closing deals.
Standalone Rate$3,725
Social Amplificationinstagram
2x High-Impact Instagram Reels (60s)
High-velocity vertical shorts highlighting key convention milestones with integrated product touchpoints.
Standalone Rate$4,550
Story Conversioninstagram
2x 4-Frame Instagram Story Sequences with Direct Links
Time-sensitive link stickers driving direct traffic to exclusive convention landing page offers.
Standalone Rate$1,150
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronized Cross-Platform Drop
Coordinate YouTube long-form publication with supporting Instagram Reels and Story link stickers within a 24-hour window.
Risk: Fragmented release schedules dilute multi-touchpoint audience conversion velocity.
#2 Exclusive Partnership Visibility
No competing brands in adjacent collectibles, grading, or marketplace sectors may appear in the same vlog timeline.
Risk: Diluted commercial messaging confuses viewers regarding the creator's authoritative tool of choice.
#3 Real-World In-Booth Branding
Where feasible, showcase physical brand collateral (stickers, slab cases, signage) on the creator's convention booth.
Risk: Failing to integrate the physical footprint misses high-value organic community impressions on the show floor.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentHigh
Brand Suitability RatingHigh for endemic collectibles infrastructure; Moderate for general consumer products.
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Collectibles Marketplaces & Auction AppsCard Authentication & Grading ServicesProtective Storage & Display Cases (Slabs, Vaults, Pelican Cases)FinTech, Alternative Asset & Fractional Investment PlatformsTravel & High-Limit Business Credit Cards
Key Strategic Strengths & Brand Fit
• Concentrated Collector Capital
Direct access to an audience managing substantial discretionary budgets for alternative asset purchases and premium hobby accessories.
• Native Utility Integration
Ability to seamlessly embed pricing databases, grading services, and transactional apps directly into live negotiation narratives.
• International Convention Footprint
Physical presence across tier-1 card shows in the US and Asian hubs (Macau, Hong Kong) offering multi-market exposure.
Procurement Considerations & Safety
• Niche Relevance Threshold
Low resonance for non-endemic lifestyle campaigns; marketing efficiency drops when detached from sports, investing, or travel tools.
• Comment Sentiment Sensitivity
Hobby audiences actively scrutinize creator negotiation margins; promotional scripts must avoid artificial pricing claims.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTube$500,000 LIVE Sports Card Negotiations from the Dallas Card Show
39,144
YouTube$450,000+ SPORTS CARD DEALS AT THE NATIONAL (ABUNDANCE)
105,013
YouTube$200,000+ DEALS AT THE NATIONAL SPORTS CARD SHOW (DAY 1)
104,496
YouTubeEveryone Wants Shohei Ohtani Sports Cards at Fanatics Fest ⚾️
53,901
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Rothcards
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.