RugbyPass
Audited Community Profile@rugbypass·United Kingdom (GB)
Sports Media Network & Rugby DocumentarianSports & AthleticsTeam Sports / League AnalysisUnited Kingdom (GB)Safety: Low
Confidence: High (90%)
“RugbyPass offers procurement teams a secure, high-production media environment targeting sports consumers across the UK and international rugby markets. The channel is optimal for athletic apparel, recovery tech, and international travel brands seeking credible sports association.”
Micro-Niches:Rugby Union Player FeaturesInternational Rugby HighlightsUS-UK Sports Crossover ContentElite Athlete Training & Culture
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 18-44
Commercial Buyer IntentModerate Intent
Primary MarketUnited Kingdom
Secondary MarketsSouth Africa, New Zealand, Australia
Audience Interests Taxonomy
Rugby Union & Six NationsInternational Sports CompetitionsAthletic Conditioning & Contact SportsSports Apparel & Travel
Content DNA & Top Themes
Format
Long-form video
Production
High
Consistency
High
Top Content Themes (% Affinity)
Player Profiles & Elite Mindset92%
Cross-Sport Crossover & Reactions88%
Match Compilations & Tactical Analysis85%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
338K Subscribers
LF: 0.64%
YouTube Dedicated Video£2,175
Defended Range£1,750 – £2,725
YouTube 60s Integration£770
Defended Range£620 – £960
YouTube Short£710
Defended Range£560 – £880
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Professional digital rugby media network delivering high-production athlete profiles, tactical analysis, and international sports culture features.
Commercial Superpower
Direct, credible access to tier-one international rugby athletes presented within broadcast-standard storytelling frameworks.
Audience Buying Mindset
Dedicated sports fans and amateur athletes seeking elite athletic insights, entertaining cross-sport perspectives, and behind-the-scenes access to world-class rugby figures.
The #1 Creative Landmine to Avoid
Forcing an inorganic, scripted corporate direct-response pitch that interrupts the athletic narrative without establishing relevance to player performance or fan culture.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel brand visibility and association with elite international rugby culture
Strategy Angle: Leverages a dedicated long-form athlete crossover or behind-the-scenes feature to secure sustained watch time and high-affinity brand alignment.
Recommended Bundle Target
£3,250
Standalone Benchmark: £3,600(-10% Efficiency)
Defended Range: £2,600 – £4,075
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Athlete Challenge & Crossover Episode (10-14m)
Full 10-14 minute narrative feature centering an elite rugby player exploring a new sporting challenge or city culture, featuring seamless title sponsorship and branded segment framing.
Standalone Rate£2,175
Short-Form Amplificationyoutube
2x High-Impact YouTube Shorts Cutdowns
Fast-paced 30-45s vertical cutdowns capturing the most dramatic physical moments or humorous banter from the episode, with pinned sponsor attribution in the comments.
Standalone Rate£1,425
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Editorial Narrative Primacy
Ensure the brand integration is contextualized around athlete routine, travel, or physical preparation rather than pausing content for a slide-deck read.
Risk: Stiff corporate pauses cause immediate viewer drop-off in sports documentary formats.
#2 Athlete Alignment Verification
Confirm featured talent has no conflicting personal footwear or apparel ambassadorships prior to filming.
Risk: Talent contract conflicts can restrict publishing rights or cause legal notices from player agencies.
#3 Tournament Timing Alignment
Schedule release dates in proximity to major international rugby windows (e.g., Six Nations, Autumn Internationals) for maximized baseline traffic.
Risk: Publishing during off-season troughs decreases algorithmic velocity and initial 72-hour impressions.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMid-funnel acquisition utilizing sports authority cutdowns and athlete-tested narratives
Strategy Angle: Extracts dynamic, high-hook athletic moments from production footage optimized for direct-response YouTube video campaigns.
Recommended Bundle Target
£2,475
Standalone Benchmark: £2,900(-15% Efficiency)
Defended Range: £1,975 – £3,100
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Executionyoutube
3x Hook-Optimized Athlete Routine Shorts (30-45s)
Three distinct short-form creatives focusing on athlete recovery, gear durability, and training nutrition, formatted with clear visual problem-solution narrative arcs.
Standalone Rate£2,125
Mid-Roll Integrationyoutube
1x 60-90s Native Mid-Roll Integration
High-retention mid-roll placed within an episode, featuring host-led or athlete-led demonstration of the product's functional benefits.
Standalone Rate£770
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
Physical Demands & Recovery Solutionyoutube
""When you're taking collisions from an international forward, standard recovery simply doesn't cut it.""
Leverages the extreme physical toll of professional rugby to establish undeniable product necessity and efficacy.
Everyday Athlete Comparisonyoutube
""Whether you're packing down in an international scrum or grinding through a weekday workout, this is the one piece of kit that doesn't quit.""
Bridges the gap between elite professional standards and everyday consumer fitness routines.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Immediate Visual Action Hook
Open the integration within the first 3 seconds using dynamic on-pitch action or gym training footage before shifting to product utility.
Risk: Talking-head introductions without movement lead to high viewer skip rates.
#2 Concrete Value Proposition
Focus on 1–2 quantifiable benefits (e.g. speed of recovery, durability, battery life) rather than general lifestyle claims.
Risk: Vague claims undermine the channel's technical athletic credibility.
#3 Clear Direct Response Call-to-Action
Include both verbal instructions and on-screen graphical overlays for discount code redemption.
Risk: Lack of visual CTA lowers attribution rates by up to 40% on connected TV and desktop viewing.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel customer acquisition with measurable voucher redemption
Strategy Angle: Combines a targeted mid-roll pitch with direct promotional incentives to convert engaged sports viewers into active customers.
Recommended Bundle Target
£2,025
Standalone Benchmark: £2,250(-10% Efficiency)
Defended Range: £1,625 – £2,525
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Conversion Anchoryoutube
2x Dual-Episode 90s Native Mid-Roll Pitch
Two dedicated 90-second mid-roll integrations across successive episodic releases, offering a consistent promotional voucher code and structured call to action.
Standalone Rate£1,550
Short-Form Reminderyoutube
1x Offer-Led Vertical Short (30s)
Short-form video highlighting product use in real-time training with explicit on-screen display of the vanity voucher code.
Standalone Rate£710
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Voucher Visibility Protocol
Display the vanity code on-screen for a minimum of 8 continuous seconds during the mid-roll pitch.
Risk: Brief flashes of voucher codes result in missed conversions from mobile viewers.
#2 Benefit-Driven Scripting
Articulate why the product solves a real problem for athletes and active individuals before introducing the promotional incentive.
Risk: Discount-only pitches without established value lead to poor conversion quality and brand erosion.
#3 Frictionless Link Routing
Ensure the linked destination lands on a pre-populated cart or campaign landing page carrying the discount automatically.
Risk: Manual code entry friction increases checkout abandonment rates.
[ Content Library ]
Asset Library Buyout & Production Stems
Procurement of broadcast-quality sports production assets for brand-owned marketing channels
Strategy Angle: Secures professional 4K production footage and athlete action B-roll for brand digital campaigns, landing pages, and commercial media.
Recommended Bundle Target
£2,925
Standalone Benchmark: £2,925(Standard Benchmark)
Defended Range: £2,350 – £3,650
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Commercial Assetyoutube
1x Co-Branded Athletic Feature Video (16:9 4K)
Full broadcast-quality 4K brand-aligned sports narrative video produced to commercial specification and published on channel.
Standalone Rate£2,175
Concrete Digital Asset Buyout Specifications
✓20x High-Resolution 4K Action & Product Placement Stills
✓15 Minutes of Clean 4K Pro-Log Athletic Training & Product Handling B-Roll
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Asset Specification Sign-Off
Finalize exact technical shooting specs, frame rates (e.g. 120fps slow-motion), and framing requirements prior to production day.
Risk: Mismatched technical specs prevent effective post-production repurposing across digital ad formats.
#2 Talent Likeness Approvals
Ensure individual athlete release forms cover third-party digital usage on brand-owned web properties.
Risk: Absence of explicit talent releases limits brand deployment to organic channel hosting only.
#3 Clean Slate Audio Stems
Deliver all B-roll and hero cuts with unmixed dialogue, Foley, and ambient audio tracks separated from background music.
Risk: Baked-in audio tracks make global localization and re-editing impossible.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
Flagship 360-degree sports media campaign driving awareness, credibility, and sustained conversion
Strategy Angle: Combines a dedicated hero episode, sequential mid-roll integrations, short-form cutdowns, and category exclusivity to maximize brand dominance in the sports vertical.
Recommended Bundle Target
£7,450
Standalone Benchmark: £8,775(-15% Efficiency)
Defended Range: £5,950 – £9,325
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Centerpieceyoutube
1x Flagship 12-15m Branded Documentary Episode
Anchor long-form documentary episode featuring top international players tackling a high-stakes challenge with full integrated brand narrative.
Standalone Rate£2,175
Mid-Roll Frequencyyoutube
2x Supporting 90s Mid-Roll Integrations
Two distinct mid-roll placements across subsequent regular series releases to maintain audience exposure throughout the campaign flight.
Standalone Rate£1,550
Short-Form Amplificationyoutube
3x High-Velocity Vertical Highlights (30-60s)
Three curated short-form videos capturing key narrative beats and product utility moments published across the campaign duration.
Standalone Rate£2,125
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Holistic Campaign Sequencing
Coordinate the release of the dedicated hero episode with supporting mid-rolls across a structured 3-week rollout schedule.
Risk: Clustered or irregular publishing dilutes viewer engagement and reduces aggregate reach.
#2 Unified Conversion Architecture
Maintain consistent vanity discount codes, UTM tracking structures, and landing page URLs across all long-form and short-form touchpoints.
Risk: Disjointed call-to-action messaging causes customer confusion and impairs attribution accuracy.
#3 Rigorous Brand Safety & Script Compliance
Implement a mandatory 5-business-day pre-screening window for all video rough cuts prior to publishing.
Risk: Unapproved claims or compliance oversights risk public corrections and brand reputational friction.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Sports Apparel & FootwearSports Nutrition & Recovery SupplementsTravel, Tourism & Airline BrandsStreaming Platforms & Sports Betting (Regulated)
Key Strategic Strengths & Brand Fit
• Access to Tier-One Athletic Talent
Consistently secures direct, on-location access to internationally capped rugby players, enabling brands to associate with world-class athletic authority.
• High Production Infrastructure
Broadcast-quality multi-camera production, clean audio capture, and professional color grading standard across all video series.
• High-Value Geographic Demographic
Concentrated viewership across the UK, Australia, New Zealand, and South Africa, providing targeted reach into established sports consumer markets.
Procurement Considerations & Safety
• Niche Audience Boundary
Viewership is highly specialized around rugby and contact sports; broad lifestyle or non-endemic FMCG campaigns require strong athletic hooks to maintain viewer retention.
• Platform Concentration
Commercial activation footprint is currently optimized on YouTube; campaigns requiring multi-platform social seeding must align with long-form video delivery.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeThe BEST tries between Australia and New Zealand at Rugby World Cups | RugbyPass
6,217
YouTubeRugby Player Courtney Lawes Takes a Tour Around Wrigleyville! 🤩
11,044
YouTubeWhat do NFL Players think of Rugby Icon Courtney Lawes’ tackles?! 🤔
525,602
YouTubeWXV Matches That Get More and More DRAMATIC! 🤯 | Highlights & Final Minutes
15,183
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with RugbyPass
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.