SEWargaming
Audited Community Profile@southeastwargaming·United Kingdom (GB)
Tabletop Wargaming & Miniature Hobby CreatorGaming & EsportsGame Reviews / Lore / GuidesUnited Kingdom (GB)Safety: Low
Confidence: High (90%)
“SEWargaming provides focused commercial access to affluent UK and international miniature wargaming enthusiasts. Its high view-to-subscriber ratio makes it an efficient acquisition partner for hobby tools, gaming accessories, and tabletop manufacturers.”
Micro-Niches:Warhammer Age of SigmarTabletop Battle ReportsMiniature Painting & ModelingWarhammer: The Old World
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 25-44
Commercial Buyer IntentHigh Intent
Primary MarketUnited Kingdom
Secondary MarketsUnited States, Australia, Canada
Audience Interests Taxonomy
Tabletop WargamingMiniature Painting & ModelingStrategy Board GamesFantasy Lore & Collectibles3D Printing & Terrain Crafting
Content DNA & Top Themes
Format
Long-form video
Production
Medium
Consistency
High
Top Content Themes (% Affinity)
Age of Sigmar Battle Reports95%
Warhammer The Old World Coverage80%
Miniature Showcase & Paint Technique72%
Path to Glory Narrative Campaigns65%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
6.7K Subscribers
LF: 3.01%
YouTube Dedicated Video£480
Defended Range£380 – £600
YouTube 60s Integration£190
Defended Range£150 – £240
YouTube Short£79
Defended Range£63 – £98
337 Followers
ER: 4.75%
Instagram Reel (60-90s)£32
Defended Range£26 – £40
Instagram Carousel (3-5 Slides)£24
Defended Range£19 – £30
Instagram Static Post£20
Defended Range£16 – £25
Instagram Story (3-Frame Set)£12
Defended Range£10 – £15
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
UK-based tabletop gaming channel specializing in concise, multi-camera Warhammer battle reports and painted army showcases.
Commercial Superpower
Exceptional view velocity relative to subscriber scale, delivering dedicated attention from active hobbyists with high annual spend.
Audience Buying Mindset
Dedicated tabletop wargamers seeking tactical list performance, clear rules execution, and high-quality miniature painting references.
The #1 Creative Landmine to Avoid
Imposing generic non-endemic commercial telemarketing scripts that interrupt the flow of the battle report without contextual gaming relevance.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Tabletop Community Awareness & Brand Placement
Establish prominent visual placement and brand credibility across core UK tabletop wargamers
Strategy Angle: Integrates the sponsor's physical equipment (gaming mat, terrain, or dice tray) throughout a full-length battle report, maximizing sustained brand impressions across 60+ minutes of engaged viewing.
Recommended Bundle Target
£450
Standalone Benchmark: £500(-10% Efficiency)
Defended Range: £360 – £560
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Sponsored Tabletop Battle Report (45-60m)
Full Age of Sigmar or The Old World battle report utilizing sponsor's battle mat and terrain setup with verbal acknowledgment in introduction.
Standalone Rate£480
Visual Reinforcementinstagram
1x High-Detail Miniature & Board Layout Showcase
High-resolution photo set of the painted armies deployed on the sponsor's battle mat with brand tagged in post caption.
Standalone Rate£20
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Tactical Authenticity
Integrate physical gaming products directly into the tabletop battlefield rather than presenting them as disconnected props.
Risk: Disjointed ad reads disconnected from the match lead to viewer skip behavior.
#2 Production Clarity
Ensure the brand's mat, lighting, or terrain receives dedicated overhead and POV camera close-ups during model movement phases.
Risk: Poor camera framing minimizes visual recognition of sponsor assets.
#3 Rule Integrity
Maintain standard battle report pacing and accurate rules interactions throughout the sponsored episode.
Risk: Gameplay errors distract the community, shifting comment focus away from the sponsor.
[ Paid Creative ]
Hobbyist Paid Acquisition & Performance Assets
Top RecommendationGenerate high-converting video creative for Meta advertising targeted at tabletop hobbyists
Strategy Angle: Leverages close-up visual demonstrations of hobby tools, paints, or gaming terrain to capture high-intent hobbyists across Instagram Reels and paid ad placements.
Recommended Bundle Target
£81
Standalone Benchmark: £90(-10% Efficiency)
Defended Range: £65 – £100
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x Hobby Utility & Setup Reels (30-45s)
Short-form vertical videos demonstrating practical hobby tool usage (e.g., wet palette setup, brush cleaning, or modular terrain assembly).
Standalone Rate£64
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Hobby Problem Solverinstagram
""If your paint keeps drying out mid-session or your brush tips keep splitting, this one change to your workbench setup fixes it immediately.""
Directly identifies common hobbyist painting frustrations before demonstrating the sponsor's wet palette or brush cleaner as the practical fix.
Tabletop Upgrade Breakdowninstagram
""Before you set up your next battle, look at how much faster deployment is when you aren't fighting uneven cardboard terrain.""
Visual contrast showing rapid modular board setup with sponsor's neoprene mat and magnetic scenery versus basic setups.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Immediate Visual Hook
Feature macro shots of detailed painted miniatures or active tool usage within the first 2 seconds of the video.
Risk: Slow talking-head intros cause instant ad scroll-past in paid feeds.
#2 Demonstrable Utility
Focus on tangible physical benefits (e.g. moisture retention, scratch resistance, non-slip backing) rather than abstract claims.
Risk: Hobbyists require visual evidence before adopting new workbench tools.
#3 Clear Attribution Callout
Display the custom discount code clearly on screen during the final 5 seconds of the creative.
Risk: Unclear redemption instructions degrade paid ad conversion efficiency.
[ Conversion ]
Direct Response & Trackable Hobby Sales
Drive direct e-commerce checkout conversions through dedicated mid-roll integration and vanity code attribution
Strategy Angle: Combines a native 60-90 second mid-roll integration during a high-interest battle report with tracking links in description and a dedicated promotional code.
Recommended Bundle Target
£180
Standalone Benchmark: £200(-10% Efficiency)
Defended Range: £140 – £230
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Mid-Roll Integrationyoutube
1x In-Video Mid-Roll Sponsor Segment (60-90s)
Native demonstration of the sponsor's product placed between battle rounds, linking directly to game tactical utility.
Standalone Rate£190
Attribution Driverinstagram
1x 3-Frame Story Sequence with Direct Link
Behind-the-scenes workbench photos highlighting product in use with swipe-up/sticker link and discount code 'SEWARGAMING10'.
Standalone Rate£12
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Natural Transition
Place the mid-roll segment during natural turn transitions (e.g. between Round 2 and Round 3) to preserve viewer engagement.
Risk: Abrupt interruptions in the middle of active dice rolling lead to viewer frustration.
#2 Explicit Value Proposition
Clearly state the specific discount percentage and expiration timeframe verbally and via on-screen graphics.
Risk: Vague promotional mentions fail to trigger immediate checkout intent.
#3 Platform Synergy
Coordinate Instagram Story publish time within 2 hours of YouTube video launch to capture dual-platform conversion.
Risk: Fragmented release schedules diminish initial launch momentum.
[ Content Library ]
Studio Asset Library & Macro Showcase Buyout
Acquire high-resolution miniature photography and 4K workbench footage for brand marketing channels
Strategy Angle: Provides brand with professional tabletop photography and video assets featuring fully painted armies on sponsor surfaces for use across brand website, PDPs, and catalog ads.
Recommended Bundle Target
£580
Standalone Benchmark: £580(Standard Benchmark)
Defended Range: £460 – £730
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Video Productionyoutube
1x 4K Showcase & Product Feature Video
Dedicated 5-7 minute feature focused on product setup, build quality, and practical tabletop demonstration.
Standalone Rate£480
Concrete Digital Asset Buyout Specifications
✓10x 4K high-resolution studio macro stills of painted miniatures positioned on brand gaming mats and terrain.
✓5x 4K 60fps clean B-roll clips (15-30s) showing hands-on model movement, dice rolling, and terrain assembly without watermark.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Studio Lighting Standards
Ensure clean, color-accurate studio lighting that showcases miniature paint finish and product texture without glare.
Risk: Inadequate lighting degrades asset utility for brand e-commerce storefronts.
#2 Model Paint Standard
Feature only high-standard, fully painted and based miniature armies in all commercial stills.
Risk: Unfinished or gray plastic models diminish brand aesthetic prestige.
#3 High-Res Asset Delivery
Deliver all raw photo files in uncompressed RAW/TIFF format and video in 4K ProRes/MP4 within 7 days of filming.
Risk: Compressed social media exports reduce asset repurposing flexibility.
[ Full-Funnel ]
Full-Funnel Omnichannel Tabletop Takeover
Execute a coordinated product launch campaign across YouTube and Instagram combining awareness, paid ads, and direct checkout
Strategy Angle: Delivers maximum category presence for a new tabletop product launch, combining an anchor battle report, paid performance creative, and exclusive category alignment.
Recommended Bundle Target
£760
Standalone Benchmark: £840(-10% Efficiency)
Defended Range: £610 – £950
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Anchor Battle Reportyoutube
1x Sponsored Launch Battle Report (60m)
Headline tabletop match featuring full integration of the launch product line with dedicated intro and mid-roll endorsement.
Standalone Rate£480
Short-Form Amplificationinstagram
2x Launch Demonstration Reels (30-45s)
Dynamic vertical videos highlighting unboxing, fast setup, and macro features of the new product line.
Standalone Rate£64
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronized Launch Timing
Coordinate YouTube long-form upload and Instagram launch assets simultaneously with brand retail availability.
Risk: Mismatched publish timing creates purchase friction if product is unavailable at launch.
#2 Multi-Format Brand Alignment
Maintain consistent key messaging, benefit callouts, and vanity code usage across both YouTube and Instagram assets.
Risk: Inconsistent messaging weakens omnichannel conversion efficiency.
#3 Community Response Management
Creator actively monitors and replies to product-related questions in YouTube comments during the first 48 hours post-launch.
Risk: Unanswered technical questions reduce direct consumer checkout confidence.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Tabletop Miniature & Terrain ManufacturersHobby Painting Supplies (Brushes, Wet Palettes, Acrylics)3D Printing Hardware & Resin SuppliersGaming Accessories (Custom Dice, Battle Mats, Laser Line Markers)Specialty Hobby Lighting & Storage Cases
Key Strategic Strengths & Brand Fit
• View-to-Subscriber Efficiency
Generates average views nearly equal to 100% of subscriber scale (6,236 views / 6,650 subs), reflecting high topical authority and core viewer retention.
• Targeted Hobby Purchasing Power
Tabletop wargamers represent a mature demographic (25-44) with high recurring discretionary budgets for miniatures, airbrushes, paints, and gaming accessories.
• High Production Formatting
Utilizes dual-angle overhead and POV unit cameras that provide clear, clean visual real estate for physical product placements.
Procurement Considerations & Safety
• Audience Size Ceiling
Micro-tier footprint (6.65k YouTube subscribers, 337 Instagram followers) is optimized for targeted direct conversion rather than mass brand awareness.
• Strict Endemic Relevancy
Audience expects authentic tabletop and hobby relevance; generic non-endemic consumer goods will encounter friction if disconnected from the gaming setup.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTube**WARHAMMER AGE OF SIGMAR** Ironjawz vs Slaves to Darkness!
7,443
YouTube**WARHAMMER AGE OF SIGMAR** Stormcast vs Seraphon!
13,720
YouTube**WARHAMMER THE OLD WORLD BATTLE MARCH** Orcs and Goblins vs Warriors of Chaos!
8,718
YouTube**WARHAMMER: AGE OF SIGMAR** Hellsmiths of Hashut vs Nighthaunt!
4,835
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with SEWargaming
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.