Shagged. Married. Annoyed.
Audited Community Profile@shagged.married.annoyed·United Kingdom (GB)
Domestic Relationship & Comedy Podcast DuoLifestyle & EntertainmentComedy / Parody / Relatable MemesUnited Kingdom (GB)Safety: Low
Confidence: High (92%)
“Chris and Rosie Ramsey operate one of the UK's most commercially viable relationship entertainment platforms, offering media buyers concentrated access to millennial couples and parents. Brands achieve optimal ROI through native, self-deprecating integrations that leverage the duo's natural comedic friction.”
Micro-Niches:Relationship & Marital BanterUK Domestic ComedyConversational Studio PodcastingEveryday Consumer Lifestyle
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileFemale-skewed, 25-44
Commercial Buyer IntentModerate Intent
Primary MarketUnited Kingdom
Secondary MarketsIreland, Australia, United States
Audience Interests Taxonomy
British comedy & podcast cultureDomestic life & parenting humorEveryday FMCG & household convenienceUK holiday travel & casual lifestyle
Content DNA & Top Themes
Format
Short-form video
Production
High
Consistency
High
Top Content Themes (% Affinity)
Domestic & Relationship Comedy95%
Studio Guest Interviews & Cultural Banter82%
Everyday Household & Family Anecdotes78%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
69.3K Subscribers
LF: 1.36%
YouTube Dedicated Video£1,225
Defended Range£990 – £1,550
YouTube 60s Integration£470
Defended Range£370 – £590
YouTube Short£220
Defended Range£180 – £280
106.7K Followers
ER: 5.16%
Instagram Reel (60-90s)£1,925
Defended Range£1,550 – £2,425
Instagram Carousel (3-5 Slides)£1,250
Defended Range£1,000 – £1,575
Instagram Static Post£1,050
Defended Range£830 – £1,300
Instagram Story (3-Frame Set)£480
Defended Range£380 – £600
TikTok
96.8K Followers
ER: 5.87%
TikTok Video (Dedicated)£660
Defended Range£520 – £820
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Premier British domestic comedy podcast duo producing high-engagement video dialogue on marriage, parenting, and everyday life.
Commercial Superpower
Organic narrative integration that converts commercial ad reads into entertaining, memorable comedic bits.
Audience Buying Mindset
Viewers tune in for lighthearted catharsis and mutual recognition of daily relationship struggles, responding positively to products positioned as practical marital problem-solvers.
The #1 Creative Landmine to Avoid
Imposing rigid, corporate-mandated scripts that forbid self-deprecating banter or interrupt their conversational flow.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Domestic Brand Association
Top-of-funnel mass awareness and national cultural alignment across the UK market
Strategy Angle: Leverages the duo's multi-platform footprint to maximize organic cross-platform impressions through integrated studio placement and synced short-form syndication.
Recommended Bundle Target
£2,750
Standalone Benchmark: £3,050(-10% Efficiency)
Defended Range: £2,200 – £3,450
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x 90s Organic Mid-Roll Studio Integration
Chris and Rosie naturally transition from an episode topic into an unscripted banter-led product discussion, integrating physical product interaction on the studio desk.
Standalone Rate£470
Short-Form Amplificationinstagram
1x 60s Cutdown Studio Highlight Reel
High-pacing edit of the funniest organic moment from the integration, formatted natively with bold captions for Instagram feed delivery.
Standalone Rate£1,925
TikTok Distributiontiktok
1x 60s Native TikTok Banter Clip
Platform-native edit optimized for TikTok algorithm with on-screen text hook highlighting the core domestic debate.
Standalone Rate£660
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Maintain Unscripted Banter
Provide bulleted key messaging pillars rather than full scripted paragraphs to preserve authentic conversational timing.
Risk: Rigid teleprompter reads sound artificial and trigger audience ad fatigue.
#2 Physical Studio Placement
Ensure physical samples are placed naturally on the studio desk during recording for seamless visual anchoring.
Risk: Absence of tactile product proof reduces visual legitimacy on video feeds.
#3 Cross-Platform Caption Sync
Include dedicated trackable URLs and promo codes directly within all short-form captions across Instagram and TikTok.
Risk: Failing to include clear calls-to-action on vertical clips results in untracked attribution leakage.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel conversion and paid customer acquisition via Meta and TikTok ads
Strategy Angle: Deploys native, problem-solution creative assets optimized for paid advertising algorithms, leveraging the duo's commercial trust to drive cost-effective conversions.
Recommended Bundle Target
£6,075
Standalone Benchmark: £6,750(-10% Efficiency)
Defended Range: £4,850 – £7,600
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x 30-45s Direct Problem-Solution Creative Reels
Fast-paced vertical videos addressing common household friction points, with Chris and Rosie debating the issue before presenting the brand solution.
Standalone Rate£3,850
TikTok Performance Assettiktok
1x 30s Direct-to-Camera Casual Review
Native vertical hook addressing a relatable domestic pet peeve with a clear call-to-action to use the vanity voucher.
Standalone Rate£660
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Domestic Argument Solverinstagram
""Right, we need to settle this once and for all because Chris has been driving me up the wall with this all week...""
Opens with an authentic domestic disagreement before revealing how the featured service eliminated the chore entirely.
The Lazy Evening Confessiontiktok
""If anyone tells you they have their life together on a Tuesday night, they are lying to your face. Here is what we actually do...""
Directly targets tired working parents seeking dinner or home organization shortcuts.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Front-Load Spoken Hooks
The primary tension or comedic disagreement must occur within the first 3 seconds of the video.
Risk: Slow narrative exposition leads to severe drop-off before brand introduction on paid social feeds.
#2 Clear On-Screen Text Overlays
Utilize bold, high-contrast captions highlighting the offer and vanity code throughout the entire video duration.
Risk: Sound-off viewing environments will fail to register the commercial offer without dynamic typography.
#3 Strict Whitelisting Window Governance
Ad spend must be concentrated within the contracted 60-day window with all dark ads paused upon expiration.
Risk: Unapproved ad spend outside the window causes talent contract breaches and legal escalation.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel customer acquisition with measurable ROAS attribution
Strategy Angle: Combines a dedicated podcast integration with high-intent Instagram Story sequences to push warm listeners directly through the conversion funnel.
Recommended Bundle Target
£1,450
Standalone Benchmark: £1,600(-10% Efficiency)
Defended Range: £1,150 – £1,825
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x 120s Dedicated Mid-Roll with Visual Product Demo
In-depth studio segment focused entirely on practical consumer benefits, product unboxing, and discount code walkthrough.
Standalone Rate£470
Direct Traffic Driverinstagram
1x 3-Frame Direct-Link Instagram Story Sequence
Frame 1: Comedic hook. Frame 2: Real-time product usage at home. Frame 3: Direct swipe-up/sticker link with vanity code 'SMA10'.
Standalone Rate£480
Short-Form Urgencytiktok
1x 45s Limited-Time Promotion Clip
Urgency-focused vertical video emphasizing the exclusive, time-sensitive nature of the discount code for podcast listeners.
Standalone Rate£660
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Direct Link Accessibility
All story frames must feature active native link stickers directing users straight to a customized co-branded landing page.
Risk: Multi-click checkout funnels cause steep attribution drop-off among mobile users.
#2 Voucher Code Verbalization
The discount code 'SMA10' must be spoken clearly by both hosts and superimposed on screen for at least 5 seconds.
Risk: Ambiguous code spelling results in uncredited conversions and skewed attribution data.
#3 Time-Sensitive Framing
Position the offer as a special limited perk for the podcast community to drive prompt purchase decisions.
Risk: Open-ended promotional offers lack urgency, leading to delayed or forgotten checkouts.
[ Content Library ]
Asset Library Buyout & Production Stems
High-production brand asset acquisition for brand-owned marketing channels and paid funnels
Strategy Angle: Provides brand marketing teams with high-resolution visual and audio assets created in a professional studio environment for multichannel marketing collateral.
Recommended Bundle Target
£1,650
Standalone Benchmark: £1,650(Standard Benchmark)
Defended Range: £1,325 – £2,075
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Studio Video Stemsyoutube
1x 4K Clean Studio Product Review Segment (16:9)
Dedicated high-production video asset filmed on primary studio cameras with clean audio stems and isolated product hero shots.
Standalone Rate£1,225
Concrete Digital Asset Buyout Specifications
✓10x High-Resolution 4K Studio Still Images of Hosts Interacting with Product
✓1080p60 Clean Master Video File with Isolated Audio Tracks (No Graphic Overlays)
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Standardized File Deliverables
All assets must be delivered via secure cloud storage in ProRes 422 HQ format alongside 24-bit 48kHz WAV audio files.
Risk: Compressed social downloads yield poor quality when repurposed into brand-owned collateral.
#2 Pre-Agreed PDP Placement Scope
Digital PDP usage is strictly bounded to the brand's primary domain and authorized retail partners for 90 days.
Risk: Unrestricted perpetual usage violates standard talent licensing frameworks.
#3 Brand Safety Compliance in Edits
Any brand-created re-edits of raw bloopers must preserve the talent's professional integrity and avoid misleading claims.
Risk: Out-of-context edits can lead to immediate licensing revocation.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
360-degree brand launch uniting high-reach awareness, paid acquisition, and direct-response sales
Strategy Angle: Delivers dominant cross-platform share of voice across YouTube, Instagram, and TikTok, supported by category exclusivity and paid whitelisting.
Recommended Bundle Target
£7,675
Standalone Benchmark: £9,025(-15% Efficiency)
Defended Range: £6,150 – £9,600
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Hero 90s Podcast Mid-Roll Integration
Featured mid-roll placement in a flagship episode with dedicated visual desk props and conversational deep dive.
Standalone Rate£470
Social Amplificationinstagram
2x High-Impact Instagram Reels (60s)
Pair of dedicated comedic short-form videos exploring everyday use cases and product advantages.
Standalone Rate£3,850
TikTok Syndicationtiktok
2x Native TikTok Dialogue Videos (30-60s)
Native vertical content tapping into current lifestyle discussion formats with clear attribution links.
Standalone Rate£1,325
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronized Campaign Launch
Coordinate the release of the YouTube episode, Instagram Reels, and TikTok assets within a strict 48-hour window.
Risk: Fragmented releases dilute the cultural impact and cross-platform algorithmic compounding effect.
#2 Rapid Whitelisting Activation
Begin paid boosting of top-indexing organic assets within 24 hours of organic publication to leverage initial engagement momentum.
Risk: Delayed ad spend misses the organic engagement window and inflates CPMs.
#3 Category Exclusivity Definition
Explicitly define competitor brand parameters in the contract rider to avoid conflicting sponsor conflicts.
Risk: Vague category definitions lead to commercial friction and disputed exclusivity boundaries.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
FMCG & Household ConsumablesMeal Kits & Grocery DeliveryFamily Travel & Domestic TourismCasual Apparel & FootwearSubscription Entertainment & Apps
Key Strategic Strengths & Brand Fit
• Domestic Relatability
Unrivaled rapport in the UK market around genuine couples dynamics, driving high peer-to-peer sharing among 25-44 year-old homeowners and parents.
• Omnichannel Ecosystem
Seamless translation of long-form audio/video content into high-performing short-form video assets across Instagram Reels and TikTok.
• Established Commercial Track Record
Proven capability to integrate direct-response discount codes and brand messaging natively without alienating the core audience.
Procurement Considerations & Safety
• Brand Safety & Adult Language
Conversations frequently touch on bodily functions and marital intimacy; strictly conservative enterprise brands may require copy review boundaries.
• Conversion Skew
Audience purchase behavior is highly responsive to mass FMCG, meal subscriptions, and lifestyle apps, but demonstrates lower efficiency for high-ticket luxury or technical B2B software.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeIs Rosie Ramsey….A MASSIVE Oversharer?!? | Full Episode
10,109
YouTubeThe Thomas Brothers Talk About Their Incredible Fitness Journey!! | Please Keep Me Anonymous
24,666
YouTubeChris And Rosie Ramsey Are Getting Excited For…Lamp Season?!? | Full Episode
22,407
YouTubeJoe Wicks Discusses His New Podcast With Chris And Rosie!! | Please Keep Me Anonymous
13,605
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Shagged. Married. Annoyed.
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.