ShaunaGames
Audited Community Profile@shaunagames·United Kingdom (GB)
Football Gaming & Creator Lifestyle Content CreatorGaming & EsportsGame Reviews / Lore / GuidesUnited Kingdom (GB)Safety: Low
Confidence: High (88%)
“ShaunaGames provides brands with an authentic commercial bridge into the UK young adult football and console gaming demographic. Best deployed for interactive gaming title launches, physical collectibles unboxings, and paid performance creative.”
Micro-Niches:EA Sports FC Ultimate TeamManchester United Matchday CultureFootball Trading Cards & Pack BreaksUK Digital Entertainment Crossovers
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 18-34
Commercial Buyer IntentModerate Intent
Primary MarketUnited Kingdom
Secondary MarketsIreland, United States, Australia
Audience Interests Taxonomy
EA Sports FC / FIFA GamingPremier League FootballManchester United FCTrading Card CollectiblesConsole Gaming Hardware
Content DNA & Top Themes
Format
Short-form video
Production
Medium
Consistency
Moderate
Top Content Themes (% Affinity)
EA Sports FC Pack Openings & Gaming90%
Football Matchday Culture & Vlogs85%
Trading Cards & Collectibles75%
UK Creator Network Crossovers70%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
23.5K Subscribers
LF: 4.63%
YouTube Dedicated Video£510
Defended Range£410 – £630
YouTube 60s Integration£230
Defended Range£180 – £280
YouTube Short£87
Defended Range£69 – £110
88.8K Followers
ER: 2.56%
Instagram Reel (60-90s)£1,425
Defended Range£1,125 – £1,775
Instagram Carousel (3-5 Slides)£930
Defended Range£740 – £1,150
Instagram Static Post£770
Defended Range£620 – £970
Instagram Story (3-Frame Set)£350
Defended Range£280 – £440
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Mid-tier British EA Sports FC gaming streamer and football culture vlogger with an engaged UK creator network presence.
Commercial Superpower
Organic crossover appeal connecting mainstream console gaming culture with active UK Premier League terrace fandom.
Audience Buying Mindset
Viewers seek relatable, energetic peer entertainment centered around football fandom, gaming pack excitement, and casual creator community lifestyle.
The #1 Creative Landmine to Avoid
Imposing stiff corporate talking points or forcing an overt infomercial script that strips away her natural conversational pacing.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness across UK gaming and football lifestyle demographics
Strategy Angle: Leverages her combined YouTube and Instagram footprint to drive contextual brand alignment around gaming releases or sports cultural moments.
Recommended Bundle Target
£1,800
Standalone Benchmark: £2,000(-10% Efficiency)
Defended Range: £1,450 – £2,250
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x 60-90s Dedicated Mid-Roll in Matchday / Gaming Vlog
Seamless in-content brand integration framing the product as part of her matchday preparation or evening gaming session.
Standalone Rate£230
Short-Form Amplificationinstagram
1x Native Lifestyle & Gaming Hook Reel (30-45s)
High-energy vertical video highlighting product usage within an authentic casual setting.
Standalone Rate£1,425
Social Frequencyinstagram
1x 3-Frame Contextual Story Sequence with Direct Link
Real-time behind-the-scenes framing driving direct link taps to the brand destination.
Standalone Rate£350
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Maintain Conversational Cadence
Allow the creator to deliver brand talking points in her natural British colloquial tone rather than corporate scripted phrasing.
Risk: Overly rigid copy causes audience detachment and reduces organic watch time.
#2 Contextual Scene Integration
Position the product naturally within her gaming setup or travel bag rather than on an isolated artificial display.
Risk: Unnatural staging creates instant commercial friction and lowers view retention.
#3 Clear Link Attribution
Ensure clean vanity tracking URLs are deployed across YouTube descriptions and Instagram Story stickers simultaneously.
Risk: Disjointed link deployment prevents accurate attribution of top-of-funnel brand lift.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel customer acquisition via whitelisted Meta partnership advertising
Strategy Angle: Capitalizes on creator authority to deliver high-converting direct-response creative for paid social acquisition funnels.
Recommended Bundle Target
£3,850
Standalone Benchmark: £4,275(-10% Efficiency)
Defended Range: £3,075 – £4,825
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x Direct-Response Performance Creative Reels (30-45s)
Two distinct concept variations (Problem-Solution Setup vs. Fast-Paced Routine) optimized for vertical paid ad feeds.
Standalone Rate£2,850
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Pre-Game Setup Routineinstagram
""If your gaming setup is still missing this one thing before weekend league, you are genuinely throwing...""
Directly targets competitive gaming pain points before positioning the sponsor product as an essential upgrade.
Matchday Travel Essentialinstagram
""You lot always ask what I actually keep in my bag for every single away day, so let me show you...""
Presents the product through a trusted 'what's in my bag' creator format tailored for sports lifestyle conversion.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Front-Load Value Proposition
Introduce the product's primary functional benefit within the first 4 seconds of video playback.
Risk: Slow narrative exposition leads to high initial drop-off on paid ad feeds.
#2 Clean Visual Product Demonstration
Include clear close-up B-roll of the product in active use alongside verbal endorsement.
Risk: Ambiguous product depiction depresses click-through conversion rates.
#3 Direct Call-to-Action Clarity
End creative assets with explicit instructions to click the native ad link using code SHAUNA.
Risk: Vague closing statements reduce direct-response checkout efficiency.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel customer acquisition with trackable promotional codes
Strategy Angle: Deploys focused promotional messaging across active YouTube and Instagram endpoints to drive measurable checkout volume.
Recommended Bundle Target
£840
Standalone Benchmark: £930(-10% Efficiency)
Defended Range: £670 – £1,050
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x 60s Dedicated Mid-Roll Integration with Code Overlay
Direct-response segment featuring live on-screen discount code display and clear verbal CTA.
Standalone Rate£230
Social Retargetinginstagram
2x Direct Response Story Sequences with Link Stickers (2x Sets)
Sequential story frames highlighting exclusive discount code SHAUNA with direct-to-cart link stickers.
Standalone Rate£700
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Standardized Code Attribution
Ensure code SHAUNA is uniformly mentioned in audio, displayed via on-screen graphics, and pinned in text captions.
Risk: Inconsistent promo code placement causes friction and leakage in customer attribution.
#2 Demonstrate Practical Utility
Show the product solving a tangible daily requirement for gamers or sports fans.
Risk: Superficial endorsements fail to overcome consumer purchase hesitation.
#3 Time-Sensitive Offer Framing
Incorporate clear limited-time offer parameters in story frames to incentivize immediate checkout.
Risk: Lack of urgency results in passive viewing without direct commercial conversion.
[ Content Library ]
Asset Library Buyout & Production Stems
Creation of high-utility creator-led assets for brand-owned marketing channels
Strategy Angle: Secures authentic creator imagery, clean video stems, and commercial digital rights for brand PDP and social ad testing.
Recommended Bundle Target
£2,375
Standalone Benchmark: £2,625(-10% Efficiency)
Defended Range: £1,900 – £2,975
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productioninstagram
1x High-Production Vertical Showcase Reel (1080x1920)
Clean aesthetic product showcase video suitable for multi-channel brand repurposing.
Standalone Rate£1,425
Static Asset Captureinstagram
1x Product Lifestyle Stills Set
Set of clean high-resolution lifestyle images featuring natural product interaction.
Standalone Rate£770
Concrete Digital Asset Buyout Specifications
✓8x High-Resolution 4K Lifestyle Product Stills (Raw & Color-Graded JPEGs)
✓3x Uncut Vertical B-Roll Clips (1080x1920 60fps) of Product Unboxing & Setup
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Deliver Raw Asset Files
Supply all agreed video stems and photo assets via cloud drive within 5 business days of review approval.
Risk: Delayed asset handoff disrupts brand e-commerce launch schedules.
#2 Uncluttered Frame Composition
Ensure photo and video backgrounds remain free of third-party competitor branding or logos.
Risk: Background visual noise prevents compliant commercial usage on official brand PDPs.
#3 Multi-Angle Lighting Standards
Execute asset capture with balanced natural or studio lighting to highlight packaging and product details clearly.
Risk: Poorly lit assets fail e-commerce quality thresholds and require costly reshoots.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
360-degree flagship campaign uniting reach, paid creative, and direct attribution
Strategy Angle: Maximizes brand share of voice by synchronizing long-form YouTube integration, high-frequency Instagram short-form content, and whitelisted performance advertising.
Recommended Bundle Target
£4,175
Standalone Benchmark: £4,925(-15% Efficiency)
Defended Range: £3,350 – £5,225
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
1x 90s Dedicated Mid-Roll Integration in Flagship Vlog
Comprehensive storytelling integration demonstrating product features during a high-traffic matchday or gaming release upload.
Standalone Rate£230
Short-Form Discoveryyoutube
1x Dedicated YouTube Short (30-45s)
High-velocity vertical short emphasizing core product utility with pinned promotional link.
Standalone Rate£87
Social Frequencyinstagram
2x High-Impact Instagram Reels (2x Assets)
Dual vertical reels deploying distinct narrative hooks to drive broad lifestyle awareness and engagement.
Standalone Rate£2,850
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronized Cross-Platform Scheduling
Coordinate YouTube upload timing with Instagram Reel and Story rollouts within a unified 48-hour window.
Risk: Scattered posting dilutes cross-platform campaign momentum and lowers initial engagement velocity.
#2 Enforce Category Exclusivity
Maintain strict 30-day competitor blackout across all active social feeds throughout the campaign lifecycle.
Risk: Competitor overlap damages brand message clarity and erodes audience recall.
#3 Active Comment Moderation
Ensure creator engages with positive product inquiries in the comment section during the first 24 hours post-launch.
Risk: Unaddressed viewer questions lead to missed direct-to-consumer conversion opportunities.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Console & PC Gaming HardwareSports Apparel & Fan MerchandiseEnergy Drinks & FMCG Snack BrandsTrading Cards & Physical CollectiblesSports Streaming & Digital Subscriptions
Key Strategic Strengths & Brand Fit
• Demographic Targeting
Direct, authentic access to male-skewing UK football fans and console gamers aged 18–34.
• Platform Multi-Presence
Active dual-platform presence spanning high-engagement Instagram Reels and dedicated YouTube gaming audiences.
• Ecosystem Integrations
Proven commercial track record executing campaigns for Tier-1 industry brands including Xbox and Topps.
Procurement Considerations & Safety
• Club Allegiance Polarization
Explicit Manchester United fandom creates high affinity with fellow supporters but may provoke standard rival-club fan banter in comments.
• Long-Form Conversion Scale
Long-form YouTube video view volumes remain modest (2k–5k baseline); commercial packaging should prioritize short-form reach and paid amplification.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubePromo packs in #fc27 #fut #shorts #gaming
1,894
YouTubeMy First TOPPS Chrome Box - HUGE AUTO PULL
714
YouTubeSpending my Valentines Day with @XBOX check out the sports collection now #scoremorewithxbox
2,812
YouTubeMan United fans how are we feeling ? #football #shorts #manchesterunited #mufc
2,085
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with ShaunaGames
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.