Sick Science!
Audited Community Profile@sickscience·United States (US)
STEM Educator & Hands-On Science DemonstratorFamily & ParentingToddler / Toys / LearningUnited States (US)Safety: Low
Confidence: High (90%)
“Steve Spangler provides high-credibility educational demonstration inventory ideal for STEM toy manufacturers, EdTech platforms, and FMCG brands seeking high utility and classroom integration. Campaigns deliver maximum value when framed as practical experiments rather than direct telemarketing endorsements.”
Micro-Niches:DIY Science ExperimentsK-12 STEM EducationClassroom Teacher TrainingHands-On Learning Kits
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileBalanced, 25-54
Commercial Buyer IntentHigh Intent
Primary MarketUnited States
Secondary MarketsCanada, United Kingdom, Australia
Audience Interests Taxonomy
STEM EducationClassroom Teaching StrategiesDIY Household ScienceEducational Toys & KitsEarly Childhood Development
Content DNA & Top Themes
Format
Short-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Household DIY Experiments95%
Classroom STEM Demos90%
Teacher Training & Keynotes75%
Science Equipment Benchmarks70%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United States (US)
Formula Verified via 16 Empirical Knots
YouTube
2.3M Subscribers
LF: 1.15%
YouTube Dedicated Video$14,100
Defended Range$11,200 – $17,600
YouTube 60s Integration$6,175
Defended Range$4,950 – $7,725
YouTube Short$3,225
Defended Range$2,575 – $4,025
102.8K Followers
ER: 0.1%
Instagram Reel (60-90s)$1,225
Defended Range$990 – $1,550
Instagram Carousel (3-5 Slides)$800
Defended Range$640 – $1,000
Instagram Static Post$670
Defended Range$540 – $840
Instagram Story (3-Frame Set)$310
Defended Range$250 – $380
TikTok
1.6M Followers
ER: 4.87%
TikTok Video (Dedicated)$7,175
Defended Range$5,750 – $8,975
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Pioneering STEM educator and television personality specializing in high-energy, repeatable science demonstrations for educators and families.
Commercial Superpower
Immediate educational credibility that converts ordinary physical items and kits into compelling, must-try learning experiences.
Audience Buying Mindset
Viewers consume content with instructional intent, actively looking for practical, low-barrier activities to engage children in learning environments.
The #1 Creative Landmine to Avoid
Imposing generic script reads without a functional, visual experiment demonstration; the audience rejects passive ad placement.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United States (US)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and brand association across educational and family demographics
Strategy Angle: Leverages multi-platform distribution across YouTube, TikTok, and Instagram to position the partner brand as the catalyst for an engaging viral STEM experiment.
Recommended Bundle Target
$20,300
Standalone Benchmark: $22,500(-10% Efficiency)
Defended Range: $16,200 – $25,400
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Science Challenge Experiment (8-10m)
Full-length procedural experiment video exploring the physics/chemistry principles, integrating the sponsor's product or kit as the central experimental tool.
Standalone Rate$14,100
Viral Amplificationtiktok
1x High-Impact Fast Experiment Demonstration (45-60s)
Condensed vertical demonstration with a strong 3-second visual reveal, directing viewers to try the activity at home or in class.
Standalone Rate$7,175
Educator Community Extensioninstagram
1x Classroom Application Reel (30-45s)
Targeted visual breakdown designed for teachers, emphasizing curriculum tie-ins and student engagement outcomes.
Standalone Rate$1,225
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Demonstration-First Narrative
The sponsor's product must serve an active mechanical role in the experiment rather than appearing as a static studio backdrop.
Risk: Passive product placement yields low retention and weakens audience conversion.
#2 Repeatable Recipe Clarity
Clear, step-by-step instructions and safety parameters must be visible on screen to encourage user participation.
Risk: Vague demonstrations generate confusion and lower organic save/share rates.
#3 Platform-Tailored Pacing
Maintain short-form pacing under 60 seconds with instant visual hooks on TikTok and Instagram.
Risk: Slow narrative exposition leads to severe algorithmic drop-off in the first 3 seconds.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel customer acquisition and paid social conversion targeting parents and educators
Strategy Angle: Combines authoritative creator-led demonstrations with Meta and TikTok advertising infrastructure to drive paid acquisition for educational kits or consumer goods.
Recommended Bundle Target
$21,100
Standalone Benchmark: $23,400(-10% Efficiency)
Defended Range: $16,900 – $26,400
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testingtiktok
2x Direct Hook Educational Problem-Solver UGC (30-45s)
Two distinct concept variations comparing traditional, low-engagement teaching tools with the partner's high-impact solution.
Standalone Rate$14,400
Cross-Platform Retargetinginstagram
1x Step-by-Step Educational Demo Reel (30s)
Optimized vertical ad asset formatted with clear text overlays and direct call-to-action for purchase.
Standalone Rate$1,225
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Engagement Contrasttiktok
""If your students or kids are checking out during science time, stop using 20-slide presentations. Watch what happens when you do this instead...""
Contrasts boring traditional instruction with an immediate, high-engagement physical demonstration using the partner's product.
The 60-Second Challengeinstagram
""Can we build a functioning circuit using only household items and this one tool in under 60 seconds? Let's start the timer.""
Presents a time-sensitive practical challenge highlighting the ease of use and reliability of the featured product.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Action in the First 3 Seconds
The opening frame must depict physical action, smoke, liquid movement, or a bold setup rather than a talking-head intro.
Risk: Static dialogue introductions result in immediate scroll-away behavior on paid feeds.
#2 Direct Problem-Solution Framing
Explicitly identify the classroom or home friction point within the first 10 seconds before introducing the product.
Risk: Failing to frame the problem leads to high click costs and weak purchase intent.
#3 Uncluttered Ad Layout
Ensure critical text overlays operate within standard platform safe zones to prevent truncation by UI elements.
Risk: Obscured CTAs decrease landing page conversion rates.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel direct product sales and trackable ROAS via unique discount incentives
Strategy Angle: Leverages high-trust long-form YouTube integration coupled with direct-response Instagram Story sequences to capture high-intent purchases.
Recommended Bundle Target
$5,825
Standalone Benchmark: $6,475(-10% Efficiency)
Defended Range: $4,650 – $7,275
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Dedicated 90s Mid-Roll Experiment & Offer Integration
Contextual mid-roll demonstration where the creator uses the product to solve a specific experiment challenge, directing viewers to the description box for a dedicated offer.
Standalone Rate$6,175
Direct Conversion Pushinstagram
1x 3-Frame Direct Link Story Sequence
Frame 1: Behind-the-scenes experiment teaser. Frame 2: Product unboxing and utility. Frame 3: Direct link sticker with voucher code SPANGLER15.
Standalone Rate$310
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Seamless Narrative Bridge
Connect the main video theme to the sponsored mid-roll using an authentic pedagogical problem.
Risk: Jarring ad transitions prompt viewers to skip the sponsored segment entirely.
#2 Clear Incentive Articulation
Verbally and visually display code SPANGLER15 alongside clear expiry parameters.
Risk: Ambiguous discount details reduce immediate checkout velocity.
#3 Frictionless Link Routing
Direct users to a dedicated landing page featuring the exact items demonstrated in the video.
Risk: Directing traffic to a general homepage creates drop-off and lowers ROAS.
[ Content Library ]
Asset Library Buyout & Production Stems
High-utility visual asset generation for brand-owned digital channels, PDPs, and educational portals
Strategy Angle: Supplies the brand with professionally produced, high-resolution experiment demonstration assets for long-term commercial utilization.
Recommended Bundle Target
$19,000
Standalone Benchmark: $19,000(Standard Benchmark)
Defended Range: $15,200 – $23,800
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x 4K Clean Product Demonstration Video (16:9)
Comprehensive, clean-feed master recording demonstrating product setup, operation, and safety guidelines for brand hosting.
Standalone Rate$14,100
Concrete Digital Asset Buyout Specifications
✓12x 4K high-resolution macro stills showing experiment stages and hardware close-ups
✓5x 1080p 120fps high-speed reaction clips with clean studio lighting
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Standardized Lighting and Backgrounds
Maintain clean, well-lit lab or workshop backgrounds free of competing visual clutter.
Risk: Inconsistent lighting reduces asset utility on high-conversion brand PDPs.
#2 Comprehensive Angle Coverage
Capture both wide demonstration shots and macro close-ups for every step of the experiment.
Risk: Missing macro detail limits creative flexibility in downstream editing.
#3 Clean Audio Stems
Provide uncompressed audio stems alongside the master footage.
Risk: Baked-in background audio hampers localized voiceover and audio post-production.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
360-degree flagship campaign uniting mass reach, targeted short-form frequency, and paid performance scale
Strategy Angle: Maximizes brand presence across all three active channels (YouTube, TikTok, Instagram) while capturing attributed sales through whitelisted ads and tracked links.
Recommended Bundle Target
$40,700
Standalone Benchmark: $47,900(-15% Efficiency)
Defended Range: $32,600 – $50,900
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
1x Flagship Science Investigation Video (8-12m)
In-depth, dedicated YouTube experiment establishing the scientific principles and showcasing the partner brand as the premium tool.
Standalone Rate$14,100
Short-Form Amplificationtiktok
2x Viral Experiment Demonstrations (45s)
Two distinct short-form experiment concepts designed for maximum organic reach and algorithmic distribution.
Standalone Rate$14,400
Visual Community Engagementinstagram
2x Classroom Practical Guide Reels (30-60s)
Reels highlighting classroom-ready applications with clear educator value propositions.
Standalone Rate$2,450
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronized Campaign Timing
Coordinate the long-form YouTube anchor release within 24 hours of short-form TikTok and Instagram posts.
Risk: Staggered scheduling dilutes omnichannel momentum and dampens algorithmic synergy.
#2 Rigorous Brand Safety Alignment
All demonstration elements must adhere strictly to verified safety standards and household feasibility.
Risk: Safety concerns trigger viewer pushback and compromise brand reputation.
#3 Multi-Channel Call to Action
Maintain unified messaging and code SPANGLER across video descriptions, pinned comments, and story links.
Risk: Inconsistent promo terms create attribution leakage across channels.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentHigh
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
STEM Toys & Subscription BoxesEducational Technology & Digital Learning AppsHousehold Cleaning & Consumable Science MaterialsSafety Gear & Prototyping Hardware
Key Strategic Strengths & Brand Fit
• Pedagogical Authority
Decades of verified classroom and television experience provide high institutional trust among educators and school decision-makers.
• Multi-Platform Asset Catalog
Substantial cross-platform footprint exceeding 3.9 million total followers enables simultaneous top-of-funnel short-form reach and search-driven long-form retention.
• Practical Product Utility
Demonstrations naturally integrate everyday FMCG products and educational kits into functional, problem-solving workflows rather than passive endorsements.
Procurement Considerations & Safety
• Matured Channel View Distribution
Historical YouTube subscriber scale is large relative to median active 30-day upload views; media buys should be priced against active monthly view delivery rather than total subscriber counts.
• Safety Protocol Boundaries
Brand integrations involving chemicals or physical tools require clear instructional parameters to maintain family-friendly safety standards.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeHow to Make Fake Blood - NEW RECIPE
3,147
YouTubeBubble Window Using Dental Floss
5,166
YouTubeThe Chocolate Milk Mystery
86,289
YouTubeMaking A Sandwich Out Of Only Liquid?
63,545
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Sick Science!
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.