SmallSpartanTV
Audited Community Profile@smallspartantv·United Kingdom (GB)
Calisthenics Athlete & Combat Sports Content CreatorHealth & FitnessBodybuilding / Hypertrophy / GymUnited Kingdom (GB)Safety: Low
Confidence: High (88%)
“SmallSpartanTV offers media buyers authentic access to an engaged young male demographic interested in bodyweight training, boxing, and sports nutrition. His established international judging credentials and combat sports exposure provide credible native product integration without artificial scripting.”
Micro-Niches:Calisthenics & Planche ProgressionStreet Workout FreestyleInfluencer Crossover BoxingEnergy Drinks & Sports Nutrition
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 18-34
Commercial Buyer IntentModerate Intent
Primary MarketUnited Kingdom
Secondary MarketsUnited States, Netherlands, United Arab Emirates
Audience Interests Taxonomy
Calisthenics & Gymnastic StrengthBoxing & Combat SportsSports Nutrition & Pre-WorkoutsHome Gym & Bodyweight EquipmentAthletic Streetwear
Content DNA & Top Themes
Format
Short-form video
Production
Medium-High
Consistency
Moderate
Top Content Themes (% Affinity)
Bodyweight Calisthenics Mastery92%
Crossover Boxing & Sparring85%
Fitness Lifestyle & Travel Vlogging78%
Supplement & Functional Gear Integrations72%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
21.2K Subscribers
LF: 5.33%
YouTube Dedicated Video£570
Defended Range£450 – £710
YouTube 60s Integration£260
Defended Range£210 – £320
YouTube Short£150
Defended Range£120 – £190
164.6K Followers
ER: 0.01%
Instagram Reel (60-90s)£600
Defended Range£480 – £750
Instagram Carousel (3-5 Slides)£380
Defended Range£300 – £470
Instagram Static Post£310
Defended Range£250 – £380
Instagram Story (3-Frame Set)£150
Defended Range£120 – £190
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
UK calisthenics athlete, international street workout judge, and Misfits crossover boxer with a focused short-form training footprint.
Commercial Superpower
High visual credibility during intense physical execution—products featured appear as non-negotiable tools of his athletic routine.
Audience Buying Mindset
Viewers look to Jay for authentic athletic motivation, technical exercise form validation, and unfiltered fight camp preparation.
The #1 Creative Landmine to Avoid
Forcing static, scripted verbal teleprompter reads without dynamic physical movement in the gym or park environment.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Athletic Reach & Cultural Association
Top-of-funnel brand visibility across functional fitness and combat sports audiences
Strategy Angle: Combines high-retention YouTube long-form integration during a dedicated fight camp or training session with high-velocity Instagram Reels distribution to maximize cross-platform impressions.
Recommended Bundle Target
£1,050
Standalone Benchmark: £1,175(-10% Efficiency)
Defended Range: £840 – £1,325
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Full Fight Camp / Calisthenics Mastery Routine (8-12m)
Comprehensive training vlog detailing daily workout structure, movement progressions, and native integration of the partner brand as the official training fuel or equipment partner.
Standalone Rate£570
Amplificationinstagram
1x Explosive Movement Skill Breakdown Reel (60s)
High-energy workout clip featuring rapid-cut planche or ring strength combinations with natural product staging and co-branded caption.
Standalone Rate£600
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Action-First Framing
Integrate the product within the first 60 seconds of physical action rather than an isolated mid-roll stop.
Risk: Audience drops off if long-form pacing is halted for a static commercial monologue.
#2 Native Gym Setting
Film all deliverable footage in authentic training environments (calisthenics park, boxing gym, or strength facility).
Risk: Studio or domestic living-room settings undermine his established athletic credibility.
#3 Technical Accuracy
Ensure product claims focus on endurance, grip, recovery, or functional output rather than exaggerated medical benefits.
Risk: Hyperbolic claims trigger skepticism from seasoned fitness enthusiasts in the comments.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel paid social conversion across Meta feeds and reels using verified athlete social proof
Strategy Angle: Leverages Jay's direct physical presence and authentic vernacular to produce short, high-hook direct response ads designed to scale via Meta Partnership Ads.
Recommended Bundle Target
£1,625
Standalone Benchmark: £1,800(-10% Efficiency)
Defended Range: £1,300 – £2,025
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x High-Hook UGC Performance Reels (30-45s)
Two distinct direct-response creative concepts focused on physical pain-point resolution and instant performance utility.
Standalone Rate£1,200
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
Pre-Workout Energy Interruptinstagram
""If your energy is dropping mid-set before you even hit your main combo, stop doing what you're doing and watch this.""
Directly targets workout fatigue and introduces the energy product as the catalyst for maintaining intensity through full training sessions.
Gear Durability Testinstagram
""Most training gear snaps the second you put real bodyweight pressure on it. Let's see if this actually holds up to a full planche workout.""
Visual stress-test demonstrating product durability and structural stability under extreme physical load.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 First 3-Second Hook Rule
The opening frame must feature dynamic movement or an assertive spoken problem statement within 3 seconds.
Risk: Slow narrative intros lead to immediate paid feed scroll-past and poor ad CTR.
#2 Clear On-Screen Callout
Include bold on-screen text overlays highlighting key product specs (e.g., zero sugar, pro-grade steel, rapid absorption).
Risk: Sound-off viewers miss the core conversion value proposition.
#3 No Fake Acting
Keep reactions grounded and athletic; avoid exaggerated infomercial facial expressions.
Risk: Erodes audience trust and drives negative sentiment in paid ad comment sections.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel customer acquisition with measurable ROAS via trackable promo codes
Strategy Angle: Activates high-intent fitness buyers across YouTube long-form content and Instagram Story conversion sequences using an exclusive discount incentive.
Recommended Bundle Target
£500
Standalone Benchmark: £560(-10% Efficiency)
Defended Range: £400 – £630
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Dedicated 90-Second Mid-Roll Workout Integration
In-depth product breakdown during a high-interest tutorial or workout vlog, highlighting practical everyday use cases and exclusive offer details.
Standalone Rate£260
Direct Conversioninstagram
2x 3-Frame Instagram Story Conversion Sequences
Sequential story frames featuring training context, product close-up, and direct swipe-up link sticker with discount voucher SPARTAN15.
Standalone Rate£300
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Direct Value Incentive
Pair every promotional callout with a clear discount or exclusive bundle proposition.
Risk: Generic 'check the link' CTAs generate low conversion velocity without tangible buyer incentive.
#2 Seamless Story Flow
Frame 1 must show genuine workout context before transitioning to the product offer in Frame 2 and CTA in Frame 3.
Risk: Standalone promotional stories without context suffer high tap-away rates.
#3 Voucher Visibility
Clearly display the discount code on-screen with contrast styling in both YouTube video overlays and Story frames.
Risk: Complex or hidden codes cause checkout drop-off.
[ Content Library ]
Asset Library Buyout & Production Stems
Creation of high-impact athletic visual assets for brand-owned marketing channels, PDPs, and retail media
Strategy Angle: Capitalizes on Jay's physical conditioning and dynamic movement capability to produce pro-grade photo and video assets for digital storefronts and social ad repositories.
Recommended Bundle Target
£770
Standalone Benchmark: £770(Standard Benchmark)
Defended Range: £620 – £960
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x Clean 4K Cinematic Product Training Reel (16:9 Master)
High-production workout video filmed with professional camera stabilization and studio lighting, optimized for brand repurposing.
Standalone Rate£570
Concrete Digital Asset Buyout Specifications
✓10x High-Resolution 4K Action Stills capturing dynamic bodyweight movements with clearly visible product branding
✓15x Uncompressed 4K 60fps Slow-Motion B-Roll Clips of product interaction, grip execution, and workout hydration
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Lighting & Framing Standards
All photography and raw footage must maintain sharp focus, clean background separation, and zero lens flare on brand logos.
Risk: Sub-par footage cannot be deployed on premium e-commerce PDP layouts.
#2 Neutral Branded Apparel
Ensure no visible competitor logos appear on training gear, footwear, or apparel during filming.
Risk: Competitor brand bleed renders assets unusable for paid brand distribution.
#3 Prompt Asset Delivery
Deliver unedited RAW files and color-graded exports via secure cloud storage within 7 business days of shoot completion.
Risk: Production delays stall planned brand product launch timelines.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
Comprehensive 360-degree brand launch combining top-of-funnel reach, conversion stories, paid ad whitelisting, and category exclusivity
Strategy Angle: Maximizes brand share of voice across both active platforms (YouTube & Instagram), ensuring repeated consumer touchpoints from long-form education down to paid acquisition.
Recommended Bundle Target
£2,825
Standalone Benchmark: £3,325(-15% Efficiency)
Defended Range: £2,250 – £3,525
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
1x Dedicated Flagship Training Episode (10-15m)
Comprehensive flagship training video centered around partner product integration, technique breakdowns, and prominent brand positioning.
Standalone Rate£570
Frequency & Scaleinstagram
2x High-Impact Instagram Workout Reels (60s)
Two co-authored short-form reels showcasing explosive movement combinations with integrated product utility.
Standalone Rate£1,200
Conversion Activationinstagram
2x 3-Frame Story Sets with Direct Tracking Stickers
Time-sensitive promotional story sequences driving direct traffic to brand campaign landing page.
Standalone Rate£300
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Phased Release Synchronization
Coordinate YouTube long-form drop and initial Instagram Reel within 24 hours to maximize algorithmic momentum.
Risk: Fragmented release dates dilute cross-platform audience recall and impact.
#2 Consistent Messaging Alignment
Maintain identical promo codes, core benefit callouts, and landing page URLs across all touchpoints.
Risk: Conflicting promotional terms confuse prospective buyers and degrade conversion rates.
#3 Strict Exclusivity Compliance
Audit all organic feed posts and stories during the 30-day window to ensure total absence of competing brand references.
Risk: Competitor brand placement during an active launch diminishes partner campaign ROI.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Sports Nutrition & Energy DrinksCalisthenics & Home Fitness EquipmentCombat Gear & Athletic FootwearActivewear & Training Apparel
Key Strategic Strengths & Brand Fit
• Athletic Authenticity
Legitimate decade-long standing in the calisthenics community with recognized authority as an international competition judge.
• Multi-Vertical Appeal
Bridges two high-engagement athletic sectors: technical street workout enthusiasts and mainstream influencer boxing spectators.
• Organic Product Demonstration
Natural integration capability for functional fitness gear, recovery tools, and energy supplements directly into workout sequences without disrupting content flow.
Procurement Considerations & Safety
• YouTube Publishing Velocity
YouTube upload schedule is episodic, meaning campaign delivery windows should be paced to align with active training or event cycles.
• Commercial Scripting Boundary
Audience responds to physical demonstration and genuine utility; scripted corporate monologues result in noticeable drops in viewer retention.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeOld school VS New school 👌🏾💪🏽🔥 @NICKYLYAN #calisthenics #Streetworkout
8,012,763
YouTubeSmall Spartan Jay VS Pully Arif VLOG - DAZN X Series Misfits 009
1,303
YouTubeIndia's got GAINS
1,280
YouTubeMY TOP 5 PLANCHE EXERCISES
2,400
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with SmallSpartanTV
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.