Soup
Audited Community Profile@soup·United States (US)
Gaming Comedy & Multiplayer Gameplay CreatorGaming & EsportsLive Variety GamingUnited States (US)Safety: Moderate
Confidence: High (92%)
“Soup commands an established, authentic footprint across YouTube and Instagram, serving as a high-affinity touchpoint for gaming hardware, title launches, and youth consumer products. His commercial efficiency relies on unscripted, native comedic integration rather than polished telemarketing scripts.”
Micro-Niches:Multiplayer Sandbox GamingComedic Gaming Group AnticsGTA RP & Modded GameplayHeavy Metal Touring & Guitar Gear
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 18-34
Commercial Buyer IntentModerate Intent
Primary MarketUnited States
Secondary MarketsCanada, United Kingdom, Australia
Audience Interests Taxonomy
PC & Console GamingMultiplayer Sandbox TitlesGaming Peripherals & HardwareHeavy Metal & Rock MusicEnergy Drinks & Snack FoodsDigital Culture & Memes
Content DNA & Top Themes
Format
Long-form video
Production
Medium
Consistency
Moderate
Top Content Themes (% Affinity)
Multiplayer Comedic Gameplay92%
Sandbox Roleplay & Modded Titles85%
Heavy Metal Music & Touring65%
Meme & Banter Highlights80%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United States (US)
Formula Verified via 16 Empirical Knots
YouTube
2.4M Subscribers
LF: 2.55%
YouTube Dedicated Video$18,500
Defended Range$14,800 – $23,100
YouTube 60s Integration$8,875
Defended Range$7,100 – $11,100
YouTube Short$4,675
Defended Range$3,750 – $5,850
415.8K Followers
ER: 1.31%
Instagram Reel (60-90s)$4,125
Defended Range$3,300 – $5,150
Instagram Carousel (3-5 Slides)$2,625
Defended Range$2,100 – $3,275
Instagram Static Post$2,050
Defended Range$1,650 – $2,575
Instagram Story (3-Frame Set)$1,025
Defended Range$820 – $1,275
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Prominent US gaming humorist and rock musician known for chaotic multiplayer sessions, authentic group banter, and dedicated niche merchandise traction.
Commercial Superpower
Ability to transform standard sponsorship segments into entertaining, unskippable comedic sketches that maintain audience retention and drive peer-level recommendation trust.
Audience Buying Mindset
Viewers tune in for relaxed, irreverent entertainment and relatable peer camaraderie, trusting the creator's genuine endorsements while mocking forced corporate sponsorship reads.
The #1 Creative Landmine to Avoid
Mandating a sterile, strictly corporate teleprompter script that suppresses the creator's natural deadpan humor, causing audience backlash in the comments.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United States (US)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness across gaming and youth consumer demographics
Strategy Angle: Leverages the creator's durable 280k+ view velocity on long-form YouTube alongside companion Instagram story amplification to anchor broad brand awareness.
Recommended Bundle Target
$8,900
Standalone Benchmark: $9,900(-10% Efficiency)
Defended Range: $7,125 – $11,100
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Integrated Mid-Roll Comedy Segment (90s)
A native, unscripted 90-second integration woven into the opening 8 minutes of a high-energy multiplayer gameplay video, linking the product to in-game survival or session stamina.
Standalone Rate$8,875
Social Amplificationinstagram
1x 3-Frame Instagram Story Blast
A casual, unpolished behind-the-scenes story sequence highlighting the product on his desk setup during video editing with direct link swipe-ups.
Standalone Rate$1,025
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Preserve Uncut Banter Flow
Allow the sponsor segment to transition naturally from gameplay audio rather than hard-cutting to a silent corporate title card.
Risk: Abrupt corporate transitions trigger immediate 10-second skip behavior among viewers.
#2 Permit Deadpan Delivery
Allow the creator to deliver brand talking points using his standard dry, humorous cadence.
Risk: Overly cheerful or theatrical infomercial pacing is identified as disingenuous by the community.
#3 Visible Product Physicality
Ensure the physical hardware or product is visibly present in frame on the creator's gaming desk.
Risk: Pure voiceover without physical handling reduces visual credibility and viewer recall.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel customer acquisition through high-retention performance creative on Meta
Strategy Angle: Combines relatable creator pain points with paid whitelisting rights to reach lookalike gaming audiences across Instagram feeds and Reels.
Recommended Bundle Target
$11,200
Standalone Benchmark: $12,400(-10% Efficiency)
Defended Range: $8,950 – $14,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x Direct-to-Camera Problem-Solving Reels (30-45s)
Fast-paced vertical videos framing common gamer pain points (audio latency, PC clutter, fatigue) solved by the sponsor product with clear CTA overlays.
Standalone Rate$8,250
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Late-Night Setup Upgradeinstagram
""If your gaming setup still sounds like a jet engine taking off in a wind tunnel, we need to talk...""
Direct visual call-out of messy desk setups or substandard gear, immediately pivoting to the sponsor hardware as the clean fix.
Tour & Studio Reality Checkinstagram
""I've broken about four pairs of headphones this month on tour, but this one actually survived the van ride...""
Leverages his musician lifestyle to prove product durability and build authenticity for travel-ready hardware.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Immediate 3-Second Hook
Front-load the spoken hook within the first 2 seconds accompanied by bold on-screen subtitles.
Risk: Slow visual introductions cause drop-off before brand value proposition is registered.
#2 Native Phone-Camera Aesthetic
Shoot paid creative in high-definition mobile vertical format rather than over-produced studio lighting.
Risk: Highly polished studio commercial assets underperform native UGC formats on Meta paid feeds.
#3 Singular Call-to-Action
Direct users toward a single clear action (use code SOUP at checkout) rather than multiple complex URLs.
Risk: Multiple conflicting exit links dilute click-through rate and attribution tracking.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel customer conversions and measurable return on ad spend
Strategy Angle: Deploys a dedicated long-form YouTube integration paired with bio link placements to drive trackable checkouts via a custom vanity code.
Recommended Bundle Target
$8,900
Standalone Benchmark: $9,900(-10% Efficiency)
Defended Range: $7,125 – $11,100
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Dedicated 90s Direct-Response Integration
Feature-focused mid-roll demonstration emphasizing discount value, active warranty, and frictionless checkout using code SOUP.
Standalone Rate$8,875
Attribution Supportinstagram
1x Conversion Story Sequence (3 Frames)
Interactive story series featuring product unboxing, discount code callout, and direct sticker link to custom landing page.
Standalone Rate$1,025
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Clear Offer Positioning
Explicitly state the discount percentage and vanity code verbally and via on-screen graphics for at least 15 seconds.
Risk: Vague promotional offers without clear financial incentive yield low checkout conversion.
#2 Top 3 Lines Description Link
Place the tracking URL within the first two lines of the YouTube description above the 'Show More' fold.
Risk: Links buried beneath default video credits suffer an 80% decrease in click volume.
#3 Audience Value Validation
Frame the discount as a negotiated perk specifically secured for the community.
Risk: Generic affiliate mentions without exclusive community framing reduce direct buy-in.
[ Content Library ]
Asset Library Buyout & Production Stems
Production of commercial lifestyle assets and hardware b-roll for brand-owned marketing
Strategy Angle: Provides brand procurement with authentic gamer-lifestyle photography and clean video assets for digital PDP and social channels.
Recommended Bundle Target
$2,450
Standalone Benchmark: $2,450(Standard Benchmark)
Defended Range: $1,950 – $3,075
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Generationinstagram
1x High-Resolution In-Setup Product Stills
Set of clean lifestyle photographs featuring the hardware naturally integrated into the creator's music and PC gaming workstation.
Standalone Rate$2,050
Concrete Digital Asset Buyout Specifications
✓8x 4K high-resolution desk setup stills featuring clean backplates and hardware in use
✓3x 15-second 1080p60 uncompressed b-roll clips of hardware handling and desk interaction
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Clean Cable & Lighting Standards
Maintain clean aesthetic lighting on the product hardware without cluttering adjacent branding.
Risk: Visually chaotic setups reduce the usability of photography on brand commercial PDPs.
#2 High-Resolution Delivery
Deliver raw uncompressed files via secure cloud drive within 5 business days of shoot completion.
Risk: Social-compressed files lack sufficient resolution for web e-commerce banners.
#3 Non-Competing Peripheral Backplates
Ensure no direct competitor brand logos are clearly legible in the background of the shots.
Risk: Competitor logo visibility invalidates asset utility for paid catalog campaigns.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
Complete product launch integration uniting reach, paid conversion creative, and exclusive endorsement
Strategy Angle: Combines a flagship YouTube gameplay integration, companion Instagram Reels, and 60-day paid whitelisting to maximize launch market penetration.
Recommended Bundle Target
$23,900
Standalone Benchmark: $26,600(-10% Efficiency)
Defended Range: $19,100 – $29,900
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated 120s Launch Feature Integration
High-visibility integration within a top-performing collaborative gaming video highlighting key launch specifications and exclusive discount.
Standalone Rate$8,875
Social Frequencyinstagram
2x Launch Campaign UGC Reels (45s)
Complementary short-form Reels demonstrating product durability and real-world gaming utility with clear visual CTA.
Standalone Rate$8,250
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronized Multi-Platform Release
Align YouTube video drop with Instagram Reel publication within a 4-hour window for maximum algorithmic momentum.
Risk: Staggered releases dilute initial search momentum and launch day traffic concentration.
#2 Enforce Category Exclusivity
Maintain strict 30-day blackout on all direct hardware competitor mentions across all active profiles.
Risk: Overlapping competing endorsements dilute commercial impact and consumer trust.
#3 Real-Time Tracking Verification
Verify UTM tracking links and voucher codes prior to publication across all channel endpoints.
Risk: Broken attribution links during peak 24-hour launch traffic result in untracked sales losses.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingModerate
Brand Safety LevelModerate Risk
Recommended Sponsor Categories
Gaming Hardware & PC PeripheralsEnergy Drinks & Packaged Snack FoodsGame Publisher Launches & Free-to-Play TitlesMusic Gear & Instrument AccessoriesVPN & Digital Privacy Subscriptions
Key Strategic Strengths & Brand Fit
• Multi-Creator Cultural Distribution
Embedded in a highly collaborative peer network (The Goons / affiliated creators), amplifying cross-audience awareness across the gaming comedy ecosystem.
• Physical Merchandise Monetization
Demonstrated ability to drive sell-out velocity on limited-edition physical goods (Slackjaw apparel and music bundles), signaling authentic audience brand loyalty.
• High Watch-Time Retention
Long-form gaming formats (20-35 mins) maintain stable multi-hundred-thousand view medians, providing prolonged brand dwell time for integrated messaging.
Procurement Considerations & Safety
• Maturity & Brand Safety Profile
Unfiltered comedic tone and crude humor require permissive commercial briefs; unsuitable for risk-averse family or enterprise corporate brands.
• Ad-Resistance to Stiff Scripting
Audience actively rejects formal corporate scripts; promotional integrations must be executed with authentic, self-deprecating, or contextual comedic delivery to prevent negative sentiment.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeis this GTA 6 RP?
226,138
YouTube♿
236,108
YouTubei had to get a real job…
353,423
YouTubeكلاب الحربكلاب الحرب
262,051
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Soup
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.