SPORTS EXTRA
Audited Community Profile@sportsextra·United Kingdom (GB)
Football Match Highlights & Sports Media CuratorSports & AthleticsTeam Sports / League AnalysisUnited Kingdom (GB)Safety: Low
Confidence: High (88%)
“SPORTS EXTRA offers brands access to high-velocity football match viewership during peak European tournament schedules. The profile is suited for digital acquisition campaigns, sports apparel, gaming apps, and consumer hydration products.”
Micro-Niches:International Football HighlightsUEFA Tournament RecapsFootball Player Viral MomentsMatch Score Breakdowns
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 18-34
Commercial Buyer IntentModerate Intent
Primary MarketUnited Kingdom
Secondary MarketsGermany, Italy, Spain
Audience Interests Taxonomy
International FootballUEFA Nations LeagueSports Betting AppsAthletic Footwear & KitsMobile Gaming
Content DNA & Top Themes
Format
Long-form video
Production
Medium
Consistency
High
Top Content Themes (% Affinity)
International Match Extended Highlights92%
Player Emotional Moments & Tunnel Interactions78%
Controversial Referee & VAR Decisions74%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
392K Subscribers
LF: 0.33%
YouTube Dedicated Video£3,775
Defended Range£3,000 – £4,700
YouTube 60s Integration£1,275
Defended Range£1,025 – £1,600
YouTube Short£650
Defended Range£520 – £810
1.8K Followers
ER: 2.45%
Instagram Reel (60-90s)£74
Defended Range£59 – £93
Instagram Carousel (3-5 Slides)£58
Defended Range£47 – £73
Instagram Static Post£45
Defended Range£36 – £56
Instagram Story (3-Frame Set)£28
Defended Range£22 – £35
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
UK-based football highlights curator delivering rapid match recaps and viral soccer moments to a high-volume sports audience.
Commercial Superpower
Massive organic reach velocity during active European football match windows, capturing hundreds of thousands of views within hours.
Audience Buying Mindset
Viewers arrive immediately post-match looking for definitive match highlights, controversial VAR decisions, and goal replays with high emotional engagement.
The #1 Creative Landmine to Avoid
Disrupting the fast-paced flow of match highlights with lengthy, irrelevant corporate monologues that prompt viewer drop-off.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and cultural association
Strategy Angle: Leverage peak post-match search volume on YouTube paired with Instagram highlight amplifications to maximize brand recall during major fixture windows.
Recommended Bundle Target
£3,475
Standalone Benchmark: £3,850(-10% Efficiency)
Defended Range: £2,775 – £4,350
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Matchday Tournament Review & Sponsor Integration (8-10m)
Comprehensive tournament highlight compilation featuring a dedicated opening sponsor title card and native presenter match commentary.
Standalone Rate£3,775
Social Amplificationinstagram
1x Viral Matchday Moment Reel with Brand Co-Tag (30-60s)
High-impact visual reel highlighting the top individual skill or emotional moment of the matchday with pinned sponsor comment.
Standalone Rate£74
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Match Timing Synchronization
Sponsorship assets must be scheduled to publish within 3 hours of the final match whistle to capture the highest view velocity.
Risk: Delays exceeding 12 hours reduce initial organic view velocity by up to 50%.
#2 Native Sports Framing
Brand placement must be introduced as the official matchday recap partner rather than an interrupted generic advertisement.
Risk: Abrupt, disconnected ad reads risk high audience retention drop-off.
#3 Clear Link Attribution
Pinned comments and description links must contain clean UTM parameters and tracked redirect URLs.
Risk: Unattributed link placement leads to failure in measuring top-of-funnel conversion lift.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel conversion ads for Meta and YouTube paid acquisition
Strategy Angle: Utilize rapid sports hook formats and relatable football fan tension to drive app downloads and retail conversions via paid ads.
Recommended Bundle Target
£200
Standalone Benchmark: £220(-10% Efficiency)
Defended Range: £160 – £250
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x High-Hook Sports UGC Reels (30-45s)
Fast-paced vertical video ads addressing matchday prep, score predictions, and fantasy football lineup optimization.
Standalone Rate£150
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
Matchday Debate Hookinstagram
""Did you see that referee call in the 88th minute? Before you argue in the comments, check this out.""
Leverages real-time fixture controversy to arrest viewer attention before pivoting to the sponsor solution.
Fan Setup Essentialsinstagram
""Watching the big European clash tonight? Make sure you don't miss a single minute without this setup.""
Frames the product as an essential part of the matchday viewing experience.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 First-3-Second Visual Hook
Every paid ad asset must show high-energy match footage or clear visual action within the first 2 seconds.
Risk: Static title screens lead to immediate swipe-away rates above 70%.
#2 Explicit Call-to-Action
Creative must conclude with a direct 5-second vocal and visual directive to download the app or claim the code.
Risk: Vague brand conclusions degrade click-through rates by up to 35%.
#3 Whitelisting Authorization
Creator must provide Meta Business Manager partner permissions prior to production sign-off.
Risk: Access bottlenecks delay campaign synchronization with live sporting calendars.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel sales conversions and trackable return on ad spend
Strategy Angle: Capitalize on high YouTube viewer attention during extended match recaps using integrated mid-rolls and trackable vanity vouchers.
Recommended Bundle Target
£1,175
Standalone Benchmark: £1,300(-10% Efficiency)
Defended Range: £940 – £1,475
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Dedicated 60-90s Mid-Roll Integration
Mid-roll integration positioned at the natural halftime transition of an extended match highlight video.
Standalone Rate£1,275
Conversion Supportinstagram
1x 3-Frame Direct Response Story Sequence
Story sequence with direct sticker link and promo code overlay driving immediate conversions.
Standalone Rate£28
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Natural Integration Break
Mid-roll placement must occur during the natural transition between first-half and second-half match highlights.
Risk: Cutting into live goal sequences creates negative audience backlash toward the sponsor.
#2 Persistent On-Screen Code
The vanity code EXTRA15 must remain visible on-screen throughout the entire 60-90 second read.
Risk: Audience fails to recall promotional codes without sustained visual reinforcement.
#3 Dedicated Link Verification
Top line of the YouTube video description must contain the direct affiliate tracking link.
Risk: Burying links beneath highlight metadata reduces click volume.
[ Content Library ]
Asset Library Buyout & Production Stems
High-production sports asset creation for brand-owned marketing channels
Strategy Angle: Secure curated sports recap edits, clean graphics, and match reaction clips for brand social channels and website placement.
Recommended Bundle Target
£4,525
Standalone Benchmark: £4,525(Standard Benchmark)
Defended Range: £3,625 – £5,650
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x Clean Co-Branded Season Review Video (16:9)
High-resolution seasonal football compilation edited specifically for brand hosting on owned digital channels.
Standalone Rate£3,775
Concrete Digital Asset Buyout Specifications
✓10x High-Resolution Matchday Action Graphic Stills (4K PNG backplates)
✓5x 30-Second Clean Uncut Vertical Sports Commentary Clips (ProRes 422)
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Clean Asset Delivery
All delivered video assets must be provided without burned-in watermarks or text overlays.
Risk: Inability to localize or rebrand assets for secondary ad placements.
#2 Format Diversity
Master deliverables must include both 16:9 landscape and 9:16 vertical export files.
Risk: Crop distortion when adapting horizontal content to vertical paid feeds.
#3 Licensing Compliance
All background audio stems must include commercial synchronization licenses.
Risk: Copyright strikes on brand-owned digital marketing channels.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
360-degree flagship campaign uniting reach, paid creative, and direct attribution
Strategy Angle: Deliver comprehensive brand dominance across YouTube long-form highlights and Instagram social touchpoints during a major tournament phase.
Recommended Bundle Target
£5,475
Standalone Benchmark: £6,075(-10% Efficiency)
Defended Range: £4,375 – £6,850
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
1x Tournament Quarter-Finals Special Integration (10-12m)
Headline presenting sponsorship of extended tournament highlight video with intro and mid-roll segments.
Standalone Rate£3,775
Cultural Frequencyinstagram
2x Tournament Highlight Moments with Brand Feature (60s)
Fast-paced match recap reels co-branded with the sponsor and shared across the active tournament weekend.
Standalone Rate£150
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Unified Campaign Hashtags
All campaign assets across YouTube and Instagram must deploy coordinated brand tags and tracking links simultaneously.
Risk: Fragmented campaign messaging diluting multi-platform brand recall.
#2 Exclusivity Enforcement
No competing brands within the contracted sector may appear on video title cards, descriptions, or pinned comments for 30 days.
Risk: Dilution of commercial impact and viewer confusion.
#3 Rapid Turnaround Protocol
Turnaround time from final match whistle to video upload must not exceed 4 hours.
Risk: Missing the initial 6-hour organic traffic wave following major European matches.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Sports Apparel & FootwearSports Betting & Fantasy PlatformsMobile Gaming & Console TitlesEnergy & Hydration DrinksVPN & Digital Privacy Services
Key Strategic Strengths & Brand Fit
• Viewership Velocity
Consistently generates above 300K views per video on YouTube during major international football windows.
• Demographic Targeting
High concentration of male sports fans aged 18-34, providing targeted access for sports lifestyle and gaming brands.
• Search & Recommendation Alignment
Optimized metadata and upload timing capture high organic search volume during live UEFA fixtures.
Procurement Considerations & Safety
• Secondary Platform Scale
Instagram profile is in an early growth stage relative to YouTube scale, requiring multi-platform package balancing.
• Direct Purchase Intent Friction
Audience consumes content primarily for fast sports updates; commercial conversion requires clear direct-response incentives rather than passive branding.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTube⚪️England vs Czechia (3-0) Extended HIGHLIGHTS | UEFA Nations League
91,293
YouTube🔵France vs Belgium (4-1) Extended HIGHLIGHTS | UEFA Nations League
746,392
YouTube🔴Portugal vs Norway (2-1) Extended HIGHLIGHTS | UEFA Nations League
267,319
YouTube🔴Spain vs Czechia (3-1) Extended HIGHLIGHTS | UEFA Nations League
250,166
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with SPORTS EXTRA
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.