StatQuest with Josh Starmer
Audited Community Profile@statquest·United States (US)
Data Science & Machine Learning EducatorEducation & CareersTech Careers / Coding / Data ScienceUnited States (US)Safety: Low
Confidence: High (92%)
“StatQuest provides institutional access to high-earning technical professionals through long-form educational videos on YouTube. Ideal for B2B SaaS, developer tooling, and enterprise compute brands seeking credible developer advocacy.”
Micro-Niches:Machine Learning AlgorithmsStatistical ModelingNeural Network ArchitecturesMathematical Optimization
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 22-44
Commercial Buyer IntentHigh Intent
Primary MarketUnited States
Secondary MarketsIndia, United Kingdom, Germany
Audience Interests Taxonomy
Data Science & AnalyticsMachine Learning EngineeringAI Model ArchitectureComputational Optimization SoftwarePython & R Programming
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Machine Learning & Neural Networks95%
Foundational Statistics & Probability90%
Mathematical Optimization & Algorithms85%
Applied Python / R Data Science Code80%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United States (US)
Formula Verified via 16 Empirical Knots
YouTube
1.7M Subscribers
LF: 2.47%
YouTube Dedicated Video$17,700
Defended Range$14,200 – $22,200
YouTube 60s Integration$8,525
Defended Range$6,825 – $10,600
YouTube Short$3,525
Defended Range$2,825 – $4,400
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Technical educator and author specializing in first-principles visual deconstructions of statistical models and machine learning architectures.
Commercial Superpower
Ability to translate complex mathematical and computational abstractions into intuitive visual logic that technical professionals trust implicitly.
Audience Buying Mindset
Viewers engage with high cognitive intent, seeking rigorous conceptual mastery to resolve immediate research, implementation, or technical career roadblocks.
The #1 Creative Landmine to Avoid
Imposing generic script reads or superficial consumer marketing jargon that bypasses the underlying technical utility of the software.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United States (US)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel technical awareness and institutional brand association among machine learning and engineering communities
Strategy Angle: Leverages Josh Starmer's educational authority through an in-depth, dedicated YouTube conceptual lesson that frames the sponsor's technical framework as an industry benchmark.
Recommended Bundle Target
$19,100
Standalone Benchmark: $21,200(-10% Efficiency)
Defended Range: $15,300 – $23,900
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Algorithmic Concept & Code Breakdown (15-20m)
A comprehensive, fully illustrated video breaking down a fundamental data science challenge, utilizing the sponsor's library, framework, or platform as the primary computational engine.
Standalone Rate$17,700
Audience Amplificationyoutube
1x Core Concept Summary YouTube Short (60s)
High-pacing vertical breakdown extracting the single most critical formula or algorithmic takeaway from the main lesson, directing viewers to the full tutorial.
Standalone Rate$3,525
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Algorithmic Integrity
Ensure the sponsor's product is presented within a mathematically valid use case rather than as an abstracted consumer pitch.
Risk: Loss of technical audience credibility and negative sentiment in engineering comment discourse.
#2 Pedagogical Flow
Allow the creator to introduce concepts using his signature step-by-step visual animation progression.
Risk: Disrupted educational pacing leading to drop-offs in viewer retention.
#3 Companion Open-Source Assets
Provide clean, documented code samples for integration into the public companion GitHub repository.
Risk: Friction in developer onboarding leading to abandoned registration funnels.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMid-funnel developer and enterprise acquisition through targeted technical problem-solving Shorts
Strategy Angle: Deploys punchy, high-retention technical explainer hooks structured for paid conversion funnels across developer communities.
Recommended Bundle Target
$6,350
Standalone Benchmark: $7,050(-10% Efficiency)
Defended Range: $5,075 – $7,950
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testingyoutube
2x Technical Bottleneck & Solution Shorts (45-60s)
Concise vertical video creatives breaking down common algorithmic bottlenecks (e.g., matrix operations, hyperparameter search, pipeline optimization) and presenting the sponsor platform as the production fix.
Standalone Rate$7,050
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Algorithmic Bottleneck Breakdownyoutube
""You spent three days training your neural network, and your loss function is completely stuck. BAM! Here is why standard gradient descent fails you here...""
Diagnoses a common training pathology with visual charts before showing how the sponsor platform automates convergence.
The Complexity Trade-offyoutube
""On paper, scaling this optimization problem looks simple. But when your matrix hits ten million rows, your local compute crashes. Let's fix this in thirty seconds!""
Highlights local compute constraints and demonstrates seamless cloud-scale acceleration using the sponsor's developer API.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Immediate Technical Hook
The first 5 seconds must present a tangible code or mathematical challenge familiar to working data engineers.
Risk: High skip rate if opening resembles a generic corporate advertisement.
#2 Clear Technical CTA
Direct users to a dedicated documentation page, free tier, or GitHub starter notebook rather than a generic homepage.
Risk: Sub-optimal conversion efficiency due to friction in technical onboarding.
#3 Accurate API Representation
Ensure displayed code syntax reflects production-ready, PEP8-compliant implementations.
Risk: Critical developer backlash regarding syntax errors or deprecated function calls.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel software trial starts, enterprise tier sign-ups, and trackable developer adoption
Strategy Angle: Integrates a structured mid-roll segment into a high-demand core machine learning tutorial, directly connecting the topic to the sponsor's platform.
Recommended Bundle Target
$8,525
Standalone Benchmark: $8,525(Standard Benchmark)
Defended Range: $6,825 – $10,700
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Contextual 90-120s Native Mid-Roll Integration
A deeply contextual mid-roll segment within an evergreen tutorial, where the creator transitions from manual mathematical derivation to showing how the sponsor's tool executes the computation in two lines of code.
Standalone Rate$8,525
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Organic Pedagogical Transition
Bridge the tutorial concept directly into the tool's practical utility without abrupt commercial telemarketing shifts.
Risk: Viewer ad-skipping and audience fatigue.
#2 Actionable Free Tier Framing
Highlight free academic or individual developer tiers to remove friction for trial adoption.
Risk: Drop in conversion if enterprise paywalls appear inaccessible to individual researchers.
#3 Dedicated Tracking Cleanliness
Maintain clean UTM structures and dedicated vanity URLs across all description and comment placements.
Risk: Impaired commercial attribution and untracked sign-up volume.
[ Content Library ]
Asset Library Buyout & Production Stems
Production of high-clarity technical explainer assets for brand-owned documentation and onboarding libraries
Strategy Angle: Procures professional visual educational modules created by Josh Starmer for integration into the brand's official developer documentation and customer education hubs.
Recommended Bundle Target
$21,300
Standalone Benchmark: $21,300(Standard Benchmark)
Defended Range: $17,000 – $26,600
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x 4K Illustrated Platform Explainer Video (10-12m)
A bespoke, custom-illustrated foundational video explaining the core architecture and mathematical principles underlying the brand's technology.
Standalone Rate$17,700
Concrete Digital Asset Buyout Specifications
✓10x High-Resolution Vector Diagram Slides (.PNG / .SVG with transparent backplates)
✓1x 24-bit Uncompressed Acoustic Jingle Outro Stem (.WAV)
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Documentation Alignment
Ensure terminology strictly matches the brand's official API specifications and software documentation.
Risk: Customer confusion during technical onboarding.
#2 Vector Visual Quality
Maintain clean 4K vector asset standards suitable for high-density display embedding.
Risk: Sub-par visual rendering on high-resolution developer portals.
#3 Editorial Autonomy on Analogies
Allow the creator to select the foundational analogies and visual metaphors used to explain the mathematical concepts.
Risk: Stiff corporate explanations that reduce student comprehension.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
Flagship product release campaign combining long-form conceptual authority, developer engagement, and trackable conversion
Strategy Angle: A multi-touch technical campaign anchoring a major developer tool launch with a dedicated tutorial, companion short-form assets, and long-tail attribution.
Recommended Bundle Target
$35,400
Standalone Benchmark: $41,600(-15% Efficiency)
Defended Range: $28,300 – $44,300
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
1x Dedicated Flagship Benchmark & Architecture Video (15-20m)
In-depth, dedicated educational deep dive deconstructing the mathematics behind a major industry challenge and demonstrating how the newly launched platform provides the definitive technical solution.
Standalone Rate$17,700
Contextual Frequencyyoutube
1x Strategic 90s Mid-Roll in Follow-Up Tutorial
Follow-up mid-roll integration in a subsequent high-traffic tutorial reinforcing key platform features and direct sign-up incentives.
Standalone Rate$8,525
Developer Amplificationyoutube
2x Launch Teaser & Code Tip Shorts (60s)
Two dedicated vertical video explainers highlighting rapid code implementation snippets and direct developer benefits.
Standalone Rate$7,050
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronized Release Window
Coordinate publishing schedule precisely with the brand's global developer announcement and API general availability window.
Risk: Fragmented campaign momentum and early leak of unreleased features.
#2 Exclusivity Enforcement
Maintain strict category isolation against competing data science SaaS providers during the active 30-day window.
Risk: Diluted brand association and confused market positioning.
#3 GitHub Repository Maintenance
Ensure companion open-source repositories are active, tested, and pre-seeded with documentation links prior to video live date.
Risk: Immediate drop-off for technical users attempting to replicate the video demo.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentHigh
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
B2B SaaS & Developer ToolingCloud Compute & GPU Infrastructure PlatformsMathematical Optimization & Simulation SoftwareTechnical EdTech, Bootcamps & Professional CertificationsData Annotation & MLOps Platforms
Key Strategic Strengths & Brand Fit
• Technical Pedagogy & Authority
Commands high credibility among enterprise engineering teams and data practitioners due to uncompromising conceptual rigor.
• Evergreen Search Architecture
Content catalog compounds long-term organic discovery through university syllabi, corporate onboarding, and technical search queries.
• High-Intent Professional Demographic
Audience consists predominantly of technical decision-makers and quantitative professionals with institutional software procurement influence.
Procurement Considerations & Safety
• Single-Platform Footprint
Commercial activation is constrained to YouTube inventory, requiring deep long-form integration rather than cross-platform micro-campaigns.
• Strict Technical Relevance Requirement
Non-endemic consumer goods face low engagement; brand messaging must directly align with engineering workflows or data productivity.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeNaive Bayes: Concepts and Code
26,820
YouTubeThe GELU, SiLU and SwiGLU activation functions, clearly explained!!!
49,938
YouTubeAnother three (3) more lessons from my Pop!
26,298
YouTubeTRIPLE BAM!!! With Josh, Luis and special guest Brandon Rohrer
7,001
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with StatQuest with Josh Starmer
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.