STEPHANIE TOMS
Audited Community Profile@stephanietoms·United Kingdom (GB)
Beauty Reviewer & Drugstore Cosmetic EvaluatorBeauty & CosmeticsDrugstore Makeup / Cosmetic SwatchesUnited Kingdom (GB)Safety: Low
Confidence: High (92%)
“Stephanie Toms provides mass-market cosmetic and skincare brands with an established UK audience seeking unpretentious product testing and price-to-performance validation. Best suited for high-street beauty launches, drugstore retail partnerships, and multi-platform performance creative.”
Micro-Niches:Drugstore Makeup DupesFull-Face Wear TestingBeauty Empties & DecluttersK-Beauty & Skincare ReviewsFirst-Time Home Renovation
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileFemale-skewed, 18-34
Commercial Buyer IntentModerate Intent
Primary MarketUnited Kingdom
Secondary MarketsUnited States, Ireland, Australia
Audience Interests Taxonomy
Budget & Drugstore BeautyAffordable Skincare & K-BeautyHair Styling Tools & ShampoosHome Decor & Renovation DIYViral TikTok Beauty Trends
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Drugstore & Budget Beauty Testing95%
Product Empties & Wear-Test Critiques88%
Skincare & K-Beauty Routines78%
Home Renovation & Lifestyle Updates65%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
500K Subscribers
LF: 5.38%
YouTube Dedicated Video£4,975
Defended Range£3,975 – £6,200
YouTube 60s Integration£2,375
Defended Range£1,900 – £2,975
YouTube Short£850
Defended Range£680 – £1,075
132.4K Followers
ER: 0.36%
Instagram Reel (60-90s)£1,375
Defended Range£1,100 – £1,725
Instagram Carousel (3-5 Slides)£880
Defended Range£710 – £1,100
Instagram Static Post£720
Defended Range£580 – £900
Instagram Story (3-Frame Set)£340
Defended Range£270 – £430
TikTok
89.8K Followers
ER: 4.76%
TikTok Video (Dedicated)£590
Defended Range£470 – £740
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
UK beauty reviewer and digital creator focusing on high-street makeup testing, accessible skincare, and relatable lifestyle routines across YouTube, Instagram, and TikTok.
Commercial Superpower
Candid formulation breakdown and relatable direct-to-camera application that transforms affordable high-street beauty products into viral must-haves.
Audience Buying Mindset
Viewers look to her for pragmatic, budget-conscious beauty validation to avoid wasting money on overhyped products before buying at local drugstores or online.
The #1 Creative Landmine to Avoid
Imposing rigid corporate beauty scripts that prohibit natural commentary on texture, wear-time, or minor formulation drawbacks.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and cultural association across UK beauty consumers
Strategy Angle: Leverages her primary YouTube channel for long-form credibility paired with synchronized short-form amplification on TikTok and Instagram to capture full cross-platform reach.
Recommended Bundle Target
£6,250
Standalone Benchmark: £6,950(-10% Efficiency)
Defended Range: £5,000 – £7,825
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Full-Face Drugstore Wear Test (10-12m)
Comprehensive 10-12 minute YouTube video putting the brand range through a real-time full-day application, natural light inspection, and 8-hour check-in.
Standalone Rate£4,975
Short-Form Amplificationtiktok
1x TikTok Direct-to-Camera First Impression (30-45s)
Fast-paced TikTok video showcasing initial application, formula texture close-up, and instant finish to capture algorithm discovery.
Standalone Rate£590
Social Amplificationinstagram
1x Instagram Reels Aesthetic Transformation (45-60s)
Polished, trending-audio Instagram Reel showcasing before-and-after routine integration and final finished beauty look.
Standalone Rate£1,375
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Real Skin Texture Mandate
All video footage must display authentic skin texture without excessive beauty filters or artificial smoothing.
Risk: Over-filtering destroys viewer trust and results in immediate backlash in comment sections.
#2 Multi-Platform Coordinated Scheduling
TikTok and Instagram Reels must go live within 4 hours of the YouTube hero upload to maximize algorithmic momentum.
Risk: Disjointed release schedules dilute collective launch buzz and split retail footfall.
#3 Clear High-Street Pricing Context
Content must clearly communicate the exact UK retail price points and store availability (e.g., Boots, Superdrug).
Risk: Failing to state clear pricing diminishes the core value proposition for her budget-conscious audience.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel customer acquisition through whitelisted paid media on Meta and TikTok
Strategy Angle: Combines her native short-form direct-response delivery with paid advertising permissions to drive low customer acquisition costs across targeted beauty demographics.
Recommended Bundle Target
£4,525
Standalone Benchmark: £5,025(-10% Efficiency)
Defended Range: £3,625 – £5,650
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Asset Productioninstagram
2x Dual-Concept Direct-Response Reels (30-45s)
Two distinct short-form concepts focusing on a problem-solution hook and a high-end vs affordable comparison hook.
Standalone Rate£2,750
TikTok Ad Creativetiktok
1x TikTok Native Hook Ad (30s)
Native direct-to-camera TikTok video highlighting formula performance and instant application results.
Standalone Rate£590
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The 'Stop Spending £40' Hookinstagram
""Right, stop spending forty quid on high-end foundation when this ten-pound drugstore formula literally does this...""
Direct value comparison showing premium wear performance at an accessible high-street price point.
Problem-Solution Texture Fixtiktok
""If your makeup always goes cakey right around your nose by lunchtime, you need to see what happens when you switch to this primer...""
Targets common consumer application frustrations and introduces the product as the functional solution.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 First-3-Second Visual Hook Rule
The product application or comparative swatch must appear visually on-screen within the opening 2 seconds of playback.
Risk: Slow narrative intros lead to immediate drop-off on paid ad placements.
#2 Native Lighting Standard
Avoid high-contrast studio ring-light reflections that obscure authentic product finish and blendability.
Risk: Studio-heavy setups decrease organic CTR and make ads look like generic commercial spots.
#3 Clear Text Overlay Optimization
All key claims, shade names, and discount codes must be reinforced with bold on-screen subtitles for sound-off mobile browsing.
Risk: Up to 60% of mobile feed viewers browse without audio, risking zero value proposition delivery.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel sales conversions and trackable return on ad spend
Strategy Angle: Leverages her YouTube authority with an integrated 90-second mid-roll, paired with sequential Instagram Stories and trackable vanity discount codes for clear attribution.
Recommended Bundle Target
£2,975
Standalone Benchmark: £3,300(-10% Efficiency)
Defended Range: £2,375 – £3,725
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Mid-Roll Conversion Anchoryoutube
1x 90s Dedicated In-Video YouTube Integration
Seamlessly integrated 90-second mid-roll segment within a regular makeup tutorial demonstrating step-by-step application and vanity voucher callout.
Standalone Rate£2,375
Direct-Response Sequenceinstagram
1x 4-Frame Instagram Story Tap-Through Sequence
Structured 4-part Story sequence: 1) Problem callout, 2) Product demo, 3) Real-time results, 4) Direct swipe-up/sticker link with vanity code.
Standalone Rate£340
Conversion Short-Formtiktok
1x TikTok Direct-Response Review (45s)
Dedicated review video focusing on product benefits, retail price, and vanity code overlay.
Standalone Rate£590
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Voucher Code Prominence
The dedicated code 'STEPH15' must be spoken clearly on-screen and pinned in the top comments across all participating platforms.
Risk: Obscure or hard-to-spell codes lead to high checkout abandonment.
#2 Stock Availability Verification
Brand must confirm minimum 30-day inventory coverage across featured product shades prior to upload.
Risk: Driving high purchase intent to sold-out inventory wastes creator engagement capital.
#3 Contextual Segment Placement
The YouTube integration must be placed naturally during the relevant routine step (e.g. primer before base, mascara during eye routine).
Risk: Abrupt, unrelated ad breaks cause viewer retention drop-off and skip rates.
[ Content Library ]
Asset Library Buyout & Production Stems
Acquisition of production-grade UGC assets and high-res imagery for brand-owned marketing channels
Strategy Angle: Generates authentic creator-led digital creative assets for brand product display pages, paid social feeds, and email marketing without requiring talent-side posting fatigue.
Recommended Bundle Target
£8,350
Standalone Benchmark: £9,275(-10% Efficiency)
Defended Range: £6,675 – £10,400
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x Clean 4K Master Brand Product Demonstration (16:9)
Full 4K clean master video without YouTube brand overlays, structured for brand-owned web and retail display use.
Standalone Rate£4,975
Short-Form Asset Packinstagram
2x Dual Vertical Clean Product Demos (9:16)
Two unbranded vertical videos demonstrating application technique and texture payoff for brand-owned social channels.
Standalone Rate£2,750
Concrete Digital Asset Buyout Specifications
✓10x 4K high-resolution close-up product texture and uncompressed on-skin swatch stills
✓5 minutes of unedited 4K 60fps B-roll footage showing formula application, packaging unboxing, and macro brush strokes
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 True-to-Tone Color Calibration
All macro swatches and raw B-roll must be color-corrected under standard 5600K balanced daylight lighting.
Risk: Inaccurate color tones lead to customer returns and shade-matching dissatisfaction.
#2 Clean Split Audio Stems
Deliverables must include isolated voiceover audio and clean background ambient sound tracks as separate WAV files.
Risk: Baked-in audio tracks prevent flexible remixing for brand performance ad variants.
#3 Explicit Usage Boundary Enforcement
Brand usage is strictly limited to digital owned channels and paid social; out-of-home or broadcast usage requires supplemental buyout riders.
Risk: Exceeding agreed licensing boundaries causes talent contract breach disputes.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
360-degree major launch campaign uniting reach, paid amplification, and direct retail conversion
Strategy Angle: Deploys a coordinated, synchronized multi-platform strategy across YouTube, Instagram, and TikTok with whitelisting and category exclusivity for maximum commercial impact during key launch windows.
Recommended Bundle Target
£13,000
Standalone Benchmark: £15,300(-15% Efficiency)
Defended Range: £10,400 – £16,300
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Long-Form Anchoryoutube
1x Dedicated Launch Review & Wear-Test Video (10-12m)
Comprehensive dedicated YouTube video anchoring the campaign with detailed shade comparisons, wear tests, and honest formula breakdown.
Standalone Rate£4,975
Social Frequencyinstagram
2x High-Impact Instagram Reels (45-60s)
Two dedicated aesthetic Reels featuring day-to-night look transformations and quick high-street beauty hacks.
Standalone Rate£2,750
Viral Amplificationtiktok
2x Dual TikTok Viral Review & Hack Videos (30-45s)
Two punchy, direct-to-camera TikTok videos tapping into trending beauty formats and quick wear-test proofs.
Standalone Rate£1,175
Sequential Storiesinstagram
2x 4-Frame Instagram Story Sequences
Launch day Story sequence and 7-day follow-up reminder sequence with direct retail swipe-up links.
Standalone Rate£680
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronized Cross-Platform Blitz
All launch assets across YouTube, Instagram, and TikTok must be deployed within a strict 48-hour launch window.
Risk: Staggering deliverables over weeks diffuses launch impact and weakens consumer purchase momentum.
#2 Editorial Authenticity Clause
Brief must explicitly allow for balanced commentary on product shade ranges and specific skin-type pairings.
Risk: Enforcing flawless claims triggers viewer skepticism and damages the creator's high-trust conversion authority.
#3 Omnichannel Tracking Architecture
Ensure unique UTM parameters are integrated across YouTube descriptions, Instagram link stickers, and TikTok bio links.
Risk: Improper link tracking creates data blind spots and misattributes channel-specific ROAS.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentHigh
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Mass & Masstige CosmeticsAccessible Skincare & Sun CareDrugstore Haircare & Styling ToolsAffordable Home FurnishingsPersonal Care Retailers
Key Strategic Strengths & Brand Fit
• High-Street Beauty Authority
Established reputation for evaluating accessible cosmetics, making her highly effective for mass-market FMCG beauty and drugstore brands.
• Cross-Platform Footprint
Active synchronized presence across YouTube (500k), Instagram (132k), and TikTok (89k) allowing full-funnel activation from long-form education to short-form virality.
• Commercial Disclosure Compliance
Maintains strict adherence to UK ASA advertising disclosure standards with clear labeling across all platforms.
Procurement Considerations & Safety
• High-End Luxury Friction
Audience expects budget-conscious and accessible recommendations; ultra-luxury prestige brands may experience lower direct conversion efficiency.
• Ad-Saturation Sensitivity
Audience values her candid critiques; brand briefs must allow for realistic wear-testing feedback rather than overly scripted corporate talking points.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeTesting the *CHEAPEST* Makeup at the Drugstore (Everything UNDER £5!)
36,617
YouTube😭 *EXTREME* MAKEUP DECLUTTER 2026! (part 3!!) | STEPH TOMS
44,428
YouTubeIs this the BEST makeup EVER!? Full face of new stuff!!
24,569
YouTubeHOW is this possible!? Testing *NEW* drugstore makeup!
20,553
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with STEPHANIE TOMS
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.