Stevie Knows
Audited Community Profile@stevieknows·United Kingdom (GB)
Character Sketch Comedian & Relatable Narrative SatiristLifestyle & EntertainmentComedy / Parody / Relatable MemesUnited Kingdom (GB)Safety: Low
Confidence: High (91%)
“An ideal acquisition and cultural awareness partner for mass consumer, gaming, streaming, and student-focused brands seeking authentic British youth penetration. Commercial success relies on integrating products seamlessly into scripted character dynamics rather than static presenter reads.”
Micro-Niches:British School ParodiesMulti-Character Sketch ComedyNostalgic Narrative StorytellingRelatable Student Culture
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 16-30
Commercial Buyer IntentModerate Intent
Primary MarketUnited Kingdom
Secondary MarketsIreland, Australia, United States
Audience Interests Taxonomy
Sketch ComedyBritish Pop Culture & MemesGaming & EntertainmentStudent Life & NostalgiaGrassroots Football
Content DNA & Top Themes
Format
Long-form video
Production
Medium
Consistency
Moderate
Top Content Themes (% Affinity)
Serialized Character Sketches (Online School / Garyan Empire)95%
British School Life & Student Nostalgia88%
Community Interactive Livestreams72%
Personal Fitness & Relatable Lifestyle Anecdotes65%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
827K Subscribers
LF: 2.56%
YouTube Dedicated Video£8,525
Defended Range£6,800 – £10,600
YouTube 60s Integration£4,050
Defended Range£3,225 – £5,050
YouTube Short£1,600
Defended Range£1,300 – £2,000
137.1K Followers
ER: 0.15%
Instagram Reel (60-90s)£1,150
Defended Range£930 – £1,450
Instagram Carousel (3-5 Slides)£740
Defended Range£590 – £920
Instagram Static Post£600
Defended Range£480 – £750
Instagram Story (3-Frame Set)£290
Defended Range£230 – £360
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
UK-based character sketch comedian and episodic narrative creator with over 820k YouTube subscribers, known for the 'Online School' series.
Commercial Superpower
Organic narrative integration: capable of turning a brand brief into an entertaining character conflict where the commercial pitch is a seamless punchline.
Audience Buying Mindset
Viewers seek fast-paced comedic escapism and character lore, engaging with relatable British student dynamics and self-deprecating observational humor.
The #1 Creative Landmine to Avoid
Imposing a sterile, rigid corporate script that forces Stevie out of character or demands an earnest direct-to-camera corporate endorsement.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass brand awareness and cultural association with UK youth and student audiences
Strategy Angle: Deploys a dedicated comedy sketch anchor on YouTube combined with cross-platform amplification on Instagram to maximize organic reach and positive brand sentiment.
Recommended Bundle Target
£8,700
Standalone Benchmark: £9,675(-10% Efficiency)
Defended Range: £6,950 – £10,900
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Multi-Character Comedy Sketch Video (6-10m)
Fully produced character comedy sketch featuring Stevie's signature personas where the brand's core offering serves as the central plot catalyst resolving the comedic conflict.
Standalone Rate£8,525
Social Amplificationinstagram
1x Standalone Relatable Comedy Reel (45-60s)
High-pacing short-form sketch highlighting the everyday dilemma solved by the brand, formatted natively for vertical mobile viewing.
Standalone Rate£1,150
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Character Authenticity
Allow Stevie full creative freedom over character dialogue and comedic pacing to ensure authentic audience reception.
Risk: Stiff corporate phrasing will lead to viewer drop-off and negative comment sentiment.
#2 Natural Product Inclusion
Introduce the brand product organically into the sketch narrative rather than as an abrupt commercial interruption.
Risk: Disjointed ad breaks reduce viewer retention and diminish campaign recall.
#3 UK Vernacular Clearance
Pre-approve light British comedic slang and colloquial expressions prior to production filming.
Risk: Over-sanitizing dialogue destroys creator voice and reduces engagement quality.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel customer acquisition and high-CTR paid ad performance on Meta feeds
Strategy Angle: Capitalizes on Stevie's expressive comedic timing and immediate visual hook delivery to drive lower cost-per-click and higher direct conversion rates via whitelisted partnership ads.
Recommended Bundle Target
£2,900
Standalone Benchmark: £3,225(-10% Efficiency)
Defended Range: £2,325 – £3,625
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x High-Hook Comedic Performance Reels (30-45s)
Two distinct comedic problem-and-solution short-form concepts featuring fast verbal hooks, split-screen character banter, and clear visual product usage.
Standalone Rate£2,300
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Student Budget Reality Checkinstagram
""Look, you lot know I’m terrible with money, but if you're still paying full price for this in 2024, you're an absolute flute...""
Direct deadpan callout confronting common financial or lifestyle friction before revealing the app/service as the immediate shortcut.
The Two Types of People Dilemmainstagram
""There are two types of people when this happens: the ones who panic, and the ones who actually use their head...""
Split-character skit contrasting a chaotic character making bad decisions against a relaxed persona using the sponsored product.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 First 3-Second Hook Retention
Ensure the visual and verbal hook lands within the first 2.5 seconds before any explicit brand logo display.
Risk: Premature logo branding spikes immediate swipe-away rates on paid feeds.
#2 Clear Call-to-Action
End creative with a direct, single-step CTA pointing to the profile link or promotional discount code.
Risk: Ambiguous end screens decrease click-through rate (CTR) and conversion velocity.
#3 Format Optimization
Deliver assets in vertical 9:16 with high-contrast burnt-in captions calibrated for sound-off mobile browsing.
Risk: Uncaptioned videos lose up to 40% of non-audio mobile impressions.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel customer acquisition, link clicks, and trackable discount voucher redemption
Strategy Angle: Combines a seamless comedic mid-roll integration in a high-viewership YouTube video with multi-frame Instagram Story direct link stickers to drive measurable conversions.
Recommended Bundle Target
£3,925
Standalone Benchmark: £4,350(-10% Efficiency)
Defended Range: £3,150 – £4,900
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Dedicated 75-90s Narrative Mid-Roll Integration
Scripted comedic cutaway segment within a main YouTube video, highlighting product benefits and directing viewers to the tracked description link and voucher code.
Standalone Rate£4,050
Direct Link Captureinstagram
1x 3-Frame Instagram Story Sequence with Link Sticker
Behind-the-scenes comedic context frame leading directly into a clean product display card and actionable vanity link sticker.
Standalone Rate£290
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Vanity Code Visibility
Display voucher code 'STEVIE' on-screen continuously during the entire mid-roll callout.
Risk: Audio-only voucher mentions suffer from low viewer recall and misattribution.
#2 Top-of-Description URL Placement
Place the affiliate tracking URL above the 'Show More' fold in the YouTube video description box.
Risk: Buried links experience a severe decline in mobile click-through rates.
#3 Story Expiry Monitoring
Coordinate Story posting time with peak UK evening hours (18:00-21:00 GMT) to maximize 24-hour reach window.
Risk: Off-peak posting reduces total Story impressions by over 30%.
[ Content Library ]
Asset Library Buyout & Production Stems
Creation of high-energy comedic digital assets for brand-owned marketing and social channels
Strategy Angle: Provides brand marketing teams with modular, licensed comedic sketches, outtake reels, and clean visual assets for deployment across digital web and paid channels without recurring talent usage fees.
Recommended Bundle Target
£11,500
Standalone Benchmark: £11,500(Standard Benchmark)
Defended Range: £9,200 – £14,400
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x Modular 4K Comedic Brand Video (16:9)
Fully edited narrative comedy sketch produced in 4K resolution with clean dialogue stems and isolated product hero shots for multi-channel usage.
Standalone Rate£8,525
Concrete Digital Asset Buyout Specifications
✓1x 4K Master 16:9 Comedic Brand Narrative Video (ProRes / H.264)
✓2x 9:16 Vertical Micro-Skits (1080x1920) with burnt-in and clean caption tracks
✓1x Complete Archive of Raw Bloopers, Reaction Stems, and Product B-Roll Takes
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Format Versatility
Frame primary cameras during filming to allow both 16:9 widescreen and 9:16 vertical center crops without loss of framing quality.
Risk: Improper framing limits asset utility across mobile paid ad platforms.
#2 Clean Dialogue Audio Delivery
Provide uncompressed 24-bit audio stems for dialogue and sound effects without baked-in background music.
Risk: Baked-in background music prevents flexible ad repurposing across different commercial audio licenses.
#3 Usage Window Governance
Ensure internal brand deployment remains strictly within the 90-day digital PDP window unless extension rights are procured.
Risk: Usage beyond agreed contract term incurs standard institutional penalty rates.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
Flagship 360-degree brand launch combining mass YouTube reach, Instagram engagement, and whitelisted paid ad scaling
Strategy Angle: Delivers comprehensive market saturation across Stevie's verified ecosystem, maximizing initial launch buzz on YouTube while capturing conversion intent through paid Instagram amplification and category exclusivity.
Recommended Bundle Target
£15,000
Standalone Benchmark: £17,700(-15% Efficiency)
Defended Range: £12,000 – £18,800
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
1x Flagship Dedicated Comedy Sketch Video (8-12m)
Hero YouTube sketch establishing a central brand-aligned narrative universe, maximizing premiere day viewership and comment section buzz.
Standalone Rate£8,525
Cultural Frequencyinstagram
2x Supporting Comedic Instagram Reels (60s)
Two standalone vertical sketches expanding on the hero YouTube theme, driving cross-platform frequency and comment engagement.
Standalone Rate£2,300
Direct Conversioninstagram
2x 3-Frame Interactive Story Sequences
Mid-campaign and closing-window interactive Instagram Story sequences featuring direct tracking links and limited-time offer messaging.
Standalone Rate£580
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Cross-Platform Synchronized Rollout
Coordinate YouTube hero video release within 2 hours of the first Instagram Reel launch to maximize omnichannel impact.
Risk: Staggered and uncoordinated publishing diffuses initial campaign momentum.
#2 Rigorous Category Exclusivity Definition
Define exact named competitor brands and sub-product categories in the master contract rider prior to launch.
Risk: Vague exclusivity terms create commercial disputes regarding adjacent creator brand deals.
#3 Campaign Tracking Infrastructure
Ensure custom UTM parameters and discount code 'STEVIE' are fully active and tested on brand backend prior to creator publishing.
Risk: Untracked opening launch traffic results in unrecoverable attribution loss.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
FMCG Snacks & BeveragesGaming Hardware & Mobile TitlesStudent Fintech & Discount AppsEntertainment & Streaming PlatformsCasual Athleisure & Footwear
Key Strategic Strengths & Brand Fit
• Audience Lore & Character Loyalty
Established long-running multi-character universe with high organic fan retention, enabling brand integrations to be scripted naturally into beloved character dynamics.
• High Long-Form YouTube View Delivery
Consistent six-figure view performance on long-form episodic compilations, delivering sustained watch-time and ad impression stability.
• Relatable British Youth Cultural Fluency
Authentic connection with UK Gen Z and young adult demographics across school, university, and everyday commuter archetypes.
Procurement Considerations & Safety
• Demographic Purchasing Power Calibration
Audience skews heavily towards students and young adults (16–25) with moderate disposable income; highly effective for accessible consumer brands and app installs, but less suited for high-ticket luxury or enterprise B2B offerings.
• Script Sensitivity to Hard Commercial Copy
Audience explicitly watches for character comedy; forcing traditional, corporate talking points without comedic adaptation triggers viewer drop-off.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTube🚨 LIVE: Stevie Knows needs YOU! 🫡
35,167
YouTubeStevie Knows is live
60,040
YouTubeThank you for 800,000 subs on YouTube you ol’ flutes 🙏🏻❤️
282,598
YouTubeOnline School: The Complete Series (Parts 1-250)
617,513
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Stevie Knows
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.