ThatsGoodSports
Audited Community Profile@thatsgoodsports·United States (US)
Sports Analyst & Satirical Football CommentatorSports & AthleticsTeam Sports / League AnalysisUnited States (US)Safety: Low
Confidence: High (92%)
“ThatsGoodSports delivers dependable mid-roll ad performance within long-form NFL analysis videos, converting high viewer loyalty into trackable direct-response sales. Optimal for sports tech, fantasy platforms, male personal care, and lifestyle consumer goods.”
Micro-Niches:NFL Game BreakdownsFootball Satire & MemesNFL Power RankingsSports Fandom Culture
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 18-44
Commercial Buyer IntentModerate Intent
Primary MarketUnited States
Secondary MarketsCanada, United Kingdom, Australia
Audience Interests Taxonomy
NFL & American FootballFantasy Sports & Sports WageringAthletic Apparel & FootwearConsumer Electronics & Home EntertainmentMale Grooming & DTC Lifestyle Products
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
NFL Weekly Matchup Breakdowns95%
Satirical Team Power Rankings90%
NFL Roster Moves & League News82%
Short-Form Sports Comedy & Memes78%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United States (US)
Formula Verified via 16 Empirical Knots
YouTube
902K Subscribers
LF: 2.34%
YouTube Dedicated Video$15,900
Defended Range$12,700 – $19,900
YouTube 60s Integration$7,475
Defended Range$5,975 – $9,350
YouTube Short$1,875
Defended Range$1,500 – $2,350
63.6K Followers
ER: 1.39%
Instagram Reel (60-90s)$1,775
Defended Range$1,425 – $2,225
Instagram Carousel (3-5 Slides)$1,175
Defended Range$950 – $1,475
Instagram Static Post$990
Defended Range$790 – $1,225
Instagram Story (3-Frame Set)$450
Defended Range$360 – $560
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Independent sports analyst and satirical football commentator producing long-form NFL breakdowns and comedic reactions for YouTube and Instagram.
Commercial Superpower
Ability to sustain audience retention through commercial mid-rolls by writing authentic, comedic ad sketches that viewers actively watch instead of skipping.
Audience Buying Mindset
Dedicated sports fans and fantasy football competitors seeking candid, unfiltered weekly analysis paired with observational comedy rather than corporate broadcast commentary.
The #1 Creative Landmine to Avoid
Mandating rigid, corporate-scripted ad copy that eliminates his natural humor and sarcastic delivery, triggering negative audience reception.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United States (US)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and cultural association
Strategy Angle: Leverage peak weekly NFL game recap traffic on YouTube paired with Instagram short-form syndication to maximize brand impressions among sports fans.
Recommended Bundle Target
$15,900
Standalone Benchmark: $17,700(-10% Efficiency)
Defended Range: $12,700 – $19,900
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated NFL Matchup Preview & Brand Integration (10-14m)
Full episode dedicated to weekly game analysis with organic product placement woven into the core studio set and episode narrative.
Standalone Rate$15,900
Social Amplificationinstagram
1x High-Energy Game Recap Comedic Reel (45-60s)
Fast-paced satirical game takeaway video featuring organic on-screen product placement and co-branded caption.
Standalone Rate$1,775
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Editorial Autonomy on Sports Opinions
Do not attempt to restrict or influence the creator's sports takes or team critiques.
Risk: Attempting to sanitize team analysis damages creator credibility and inflames audience pushback.
#2 Calendar Alignment
Schedule release dates directly adjacent to high-profile Sunday and Monday NFL games.
Risk: Publishing outside peak football discussion cycles reduces 48-hour view velocity by up to 40%.
#3 Format-Native Product Staging
Integrate physical products naturally within the studio background or active desk workspace.
Risk: Overly clinical, staged product placement appears disjointed against the creator's informal set design.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel conversion ads for Meta paid acquisition
Strategy Angle: Utilize creator's direct-to-camera energy and relatable humor in dedicated performance ads deployed via Meta Partnership Ads.
Recommended Bundle Target
$4,800
Standalone Benchmark: $5,325(-10% Efficiency)
Defended Range: $3,850 – $6,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x Problem-Solution Satirical UGC Reels (30-45s)
Direct-to-camera vertical ad concepts framing everyday consumer pain points using football analogies and clear product resolution.
Standalone Rate$3,550
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Sunday Stress Relieverinstagram
""If your team ruined your weekend like mine did, at least your setup doesn't have to suck.""
Connects post-game emotional frustration to practical home comfort and lifestyle upgrades.
The Honest Breakdowninstagram
""I spent the last two weeks testing this so you don't waste your Sunday afternoon budget.""
Leverages creator's reputation for blunt honesty to establish immediate product trust.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 First 3-Second Hook Retention
Ensure the spoken hook references a recognizable relatable scenario within 3 seconds.
Risk: Slow, branded title cards lead to immediate scroll-away behavior on paid feeds.
#2 Clear Visual Value Demonstration
Show the product in active physical use within the first 8 seconds of creative.
Risk: Pure verbal testimonials without visual product demonstration generate lower direct click-through rates.
#3 Distinct Call-to-Action Overlay
Pair verbal call-to-action with persistent on-screen discount code graphics.
Risk: Audio-only promotion leads to conversion leakage on silent mobile feeds.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel sales conversions and trackable return on ad spend
Strategy Angle: Capture high-intent consumer conversions via dedicated 90-second mid-roll YouTube integrations paired with cross-platform story link funnels.
Recommended Bundle Target
$7,125
Standalone Benchmark: $7,925(-10% Efficiency)
Defended Range: $5,700 – $8,900
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Custom Comedic 90-Second Mid-Roll Integration
Scripted, character-driven mid-roll ad read with custom sketch transition, clear product benefit breakdown, and custom vanity discount code.
Standalone Rate$7,475
Attribution Boostinstagram
1x 3-Frame Direct Link Instagram Story Sequence
Direct-to-camera context video followed by product demo slide and direct swipe-up/sticker link with vanity promo code.
Standalone Rate$450
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Seamless Sketch Transition
Allow the creator to write a comedic narrative segue from the video topic into the sponsor read.
Risk: Abrupt, jarring ad cuts cause viewers to skip forward past the sponsor segment.
#2 Prominent Promo Code Display
Maintain an unmissable on-screen graphic with the vanity code THATGOOD throughout the read.
Risk: Unclear attribution instructions reduce measurable promo redemption rates.
#3 Active Offer Verification
Ensure the brand landing page reflects the specific promotion and code before video publication.
Risk: Broken URLs or invalid discount codes immediately destroy campaign ROI.
[ Content Library ]
Asset Library Buyout & Production Stems
High-production brand asset creation for brand-owned marketing channels
Strategy Angle: Acquire high-quality, authentic sports-themed video and photo assets featuring the creator for use across brand-owned digital marketing channels.
Recommended Bundle Target
$4,050
Standalone Benchmark: $4,500(-10% Efficiency)
Defended Range: $3,250 – $5,075
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
2x Clean Vertical Brand Feature Clips (30-60s)
Dedicated short-form video assets shot in studio quality, delivered as clean unbranded cuts ready for brand-owned distribution.
Standalone Rate$3,750
Concrete Digital Asset Buyout Specifications
✓2x 4K uncompressed vertical video testimonials with raw audio stems and clean backplates
✓8x high-resolution studio photographs of creator holding and interacting with physical product
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Clear Technical Specifications
Provide exact framing, aspect ratio, and lighting requirements prior to studio shoot.
Risk: Mismatched technical parameters necessitate costly re-shoots and delay campaign rollout.
#2 Authentic Setting Retention
Utilize the creator's recognizable studio backdrop to preserve viewer recognition.
Risk: Sterile green-screen environments diminish the creator's native authenticity.
#3 Scope-Bounded Licensing
Ensure commercial usage remains within agreed digital scope without unauthorized broadcast syndication.
Risk: Unlicensed media expansion creates contractual disputes and additional royalty liabilities.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
360-degree flagship campaign uniting reach, paid creative, and direct attribution
Strategy Angle: Coordinate synchronized long-form YouTube integration, short-form Instagram amplification, and 60-day paid whitelisting to dominate the football consumer conversation.
Recommended Bundle Target
$26,200
Standalone Benchmark: $30,800(-15% Efficiency)
Defended Range: $21,000 – $32,800
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
1x Dedicated Flagship Episode Integration (12-15m)
Headline episode sponsorship with opening brand presenter credit, mid-roll narrative skit, and direct call-to-action.
Standalone Rate$15,900
Social Amplificationinstagram
2x Supporting Instagram Reels Campaign (60s)
Two topical short-form comedy reels reinforcing product positioning during active game-week discussions.
Standalone Rate$3,550
Attribution Boostinstagram
1x 3-Frame Story Sequence with Direct Link
Direct link swipe-up sequence capturing immediate impulse interest with vanity discount code.
Standalone Rate$450
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronized Cross-Platform Launch
Coordinate YouTube long-form upload and Instagram story/reel deployment within a 4-hour window.
Risk: Fragmented release schedules dilute multi-touch audience exposure and reduce overall campaign impact.
#2 Strict Exclusivity Compliance
Clearly define non-compete commercial sub-sectors in writing prior to campaign execution.
Risk: Ambiguous category definitions risk overlapping brand conflicts during active campaign windows.
#3 Weekly Performance Monitoring
Review paid whitelisting ROAS weekly to allocate budget toward top-converting creative variations.
Risk: Static paid campaign management results in ad fatigue and increasing acquisition costs.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Sports Betting & Fantasy PlatformsConsumer Electronics & TV/Display TechMale Grooming & DTC Personal CareBeverage & Snack Food BrandsHome Comfort & Bedding
Key Strategic Strengths & Brand Fit
• Audience Retention & Predictable Cadence
Maintains a disciplined publishing schedule during the NFL season, yielding consistent 200K+ view baselines on long-form YouTube inventory.
• Native Commercial Ad Integration
Integrates direct-response brand sponsorships seamlessly through self-deprecating, comedic skits that sustain watch-time through ad segments.
• High Male Demographic Concentration
Offers concentrated access to US male consumers aged 18-44 with established sports and lifestyle purchasing habits.
Procurement Considerations & Safety
• Seasonal Audience Volatility
View velocity and engagement fluctuate naturally with the sports calendar, with maximum reach concentrated between September and February.
• Platform Concentration
Primary commercial conversion and reach are heavily concentrated on YouTube, with Instagram serving primarily as secondary clip syndication.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeIt’s Official the Cowboys are BAD: NFL Week 5 Preview
53,949
YouTubeA New Low, Even for Stephen A. Smith.
458,100
YouTubeVery HONEST NFL Power Rankings Week 5
392,544
YouTubeBig NFL Suspensions & Retirements
73,711
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with ThatsGoodSports
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.