The BlueTick Show
Audited Community Profile@thebluetickshow·United Kingdom (GB)
True Crime & Underworld Interview PodcasterNews & CommentaryInvestigative Journalism / Social IssuesUnited Kingdom (GB)Safety: Moderate
Confidence: High (88%)
“The BlueTick Show commands strong narrative watch time across long-form video interviews covering real-world underground memoirs and personal reform. It provides effective direct-response placement opportunities for male grooming, digital security, wellness, and fitness brands comfortable with mature interview contexts.”
Micro-Niches:True Crime PodcastsPrison & Rehabilitation StoriesUnderworld DocumentariesUK Street CultureAddiction & Mental Health Recovery
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 25-44
Commercial Buyer IntentModerate Intent
Primary MarketUnited Kingdom
Secondary MarketsIreland, Australia, United States
Audience Interests Taxonomy
True Crime DocumentariesUK Grime and Street CultureMental Health and RecoveryPhysical Fitness and BoxingCriminology and Law EnforcementFinancial Independence & Solopreneurship
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Underworld & Criminal Justice Memoirs95%
Rehabilitation & Mental Health82%
International Incarceration Stories78%
Business Redemption & Mindset65%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
239K Subscribers
LF: 1.14%
YouTube Dedicated Video£2,600
Defended Range£2,100 – £3,250
YouTube 60s Integration£1,025
Defended Range£820 – £1,275
YouTube Short£560
Defended Range£450 – £700
78.8K Followers
ER: 0.03%
Instagram Reel (60-90s)£400
Defended Range£320 – £500
Instagram Carousel (3-5 Slides)£260
Defended Range£210 – £330
Instagram Static Post£220
Defended Range£180 – £280
Instagram Story (3-Frame Set)£100
Defended Range£80 – £120
TikTok
87.4K Followers
ER: 3.31%
TikTok Video (Dedicated)£440
Defended Range£360 – £550
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Mid-tier UK long-form podcast creator specializing in gritty underground memoirs, criminal justice discussions, and personal rehabilitation interviews.
Commercial Superpower
Captive, long-duration viewer attention across 60-120 minute video podcast episodes with high mid-roll sponsor retention.
Audience Buying Mindset
Attentive, narrative-focused UK males seeking authentic, unvarnished human stories, personal resilience lessons, and real-world survival strategies.
The #1 Creative Landmine to Avoid
Imposing overly corporate, cheerful scripts that clash with the raw, serious tone of serious real-life stories.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and cultural association across UK long-form and short-form video ecosystems
Strategy Angle: Capitalizes on high-view episodic drops on YouTube paired with native TikTok and Instagram short cutdowns to capture both deep-retention viewers and high-volume algorithmic reach.
Recommended Bundle Target
£1,700
Standalone Benchmark: £1,875(-10% Efficiency)
Defended Range: £1,350 – £2,125
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Seamless Host-Read Mid-Roll (90s)
Narrative-led host read positioned at the natural 20-30 minute conversational interval of a flagship episode, connecting the brand's utility directly to personal security, discipline, or lifestyle management.
Standalone Rate£1,025
Short-Form Amplificationtiktok
1x High-Impact Narrative Clip Cutdown (45-60s)
Short-form vertical video capturing a compelling guest insight on resilience with a subtle, contextual brand overlay and pinned sponsor reference.
Standalone Rate£440
Social Extensioninstagram
1x Co-Branded Highlight Reel (45s)
Vertical highlight reel from the podcast episode featuring clear audio mastering and non-intrusive bottom-third sponsor tag.
Standalone Rate£400
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Editorial Context Match
Ensure the brand mid-roll does not immediately follow descriptions of severe graphic trauma or physical harm; place during natural transitional breaks.
Risk: Audience backlash and brand-safety dissonance if commercial pitch is juxtaposed against sensitive personal tragedy.
#2 Authentic Tone Preservation
Allow the host to deliver the sponsorship in his natural British conversational cadence rather than reciting verbatim corporate legal copy.
Risk: Viewer drop-off and ad skipping if the mid-roll sounds disconnected from the host's normal speaking rhythm.
#3 Platform Synchronization
Publish supporting TikTok and Instagram short clips within 24 hours of the main YouTube episode drop to concentrate multi-touchpoint frequency.
Risk: Diluted cross-platform attribution if short-form assets appear disconnected from the primary broadcast window.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel conversion ads optimized for Meta and TikTok paid acquisition targeting UK adult demographics
Strategy Angle: Leverages the host's direct, no-nonsense delivery to produce high-stopping-power paid ads designed to outperform polished studio commercials in paid social feeds.
Recommended Bundle Target
£1,625
Standalone Benchmark: £1,800(-10% Efficiency)
Defended Range: £1,300 – £2,025
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testingtiktok
2x Direct-to-Camera Problem-Solver Ads (30-45s)
Two distinct direct-to-camera concepts delivered in the podcast studio environment, addressing everyday challenges (cybersecurity, physical discipline, personal administration) with clear calls to action.
Standalone Rate£880
Paid Amplificationinstagram
1x High-Hook Native Studio Reel (30s)
Short studio-based clip utilizing the host's microphone setup to deliver a pragmatic endorsement of the product.
Standalone Rate£400
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Practical Security Realitytiktok
""Look, after hearing stories from people who've had everything stripped away in seconds, you start taking your everyday security seriously...""
Frames personal data protection or financial tools as essential common sense rather than optional luxury.
No-Excuses Routineinstagram
""A lot of people wait for things to go wrong before they sort their routine out. Here’s what I use every single morning...""
Focuses on daily discipline and personal wellness routines using a straightforward, non-preachy approach.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 First-Three-Seconds Hook Mandate
Open immediately with a clear spoken problem statement; avoid slow cinematic intros or musical build-ups.
Risk: High thumb-stop drop-off on paid feeds if the core value proposition is delayed beyond 3 seconds.
#2 Clear Visual Product Demonstration
Include clear, high-contrast B-roll of the product interface, app, or physical packaging within the first 10 seconds.
Risk: Reduced conversion rates if viewers perceive the creative as generic podcast commentary without clear product context.
#3 Clear Incentive Call-to-Action
Explicitly state the exclusive discount code BLUETICK and display an on-screen visual coupon prompt during the final 8 seconds.
Risk: Loss of trackable direct-response attribution and diminished return on ad spend.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel customer acquisition with measurable attribution and dedicated incentive tracking
Strategy Angle: Combines a dedicated mid-roll integration with multi-channel link distribution across YouTube, Instagram Stories, and TikTok link placements.
Recommended Bundle Target
£1,425
Standalone Benchmark: £1,575(-10% Efficiency)
Defended Range: £1,150 – £1,775
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Extended 90s Mid-Roll Integration & Demo
Host presents a concrete, hands-on walkthrough of the service/product on screen, detailing practical utility and demonstrating redemption with code BLUETICK.
Standalone Rate£1,025
Direct Attribution Pushinstagram
1x 3-Frame Story Direct-Link Sequence
Sequential Instagram story sequence featuring a spoken problem statement, product proof screenshot, and native sticker link to checkout.
Standalone Rate£100
Short-Form Discoverytiktok
1x Direct Response TikTok Breakdown (30s)
Focused, punchy short highlighting the key product benefit with persistent caption referral to bio link and code BLUETICK.
Standalone Rate£440
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Link Persistence
Maintain active, unshortened tracking URLs in the primary YouTube description and top comment for at least 14 days without alteration.
Risk: Broken attribution tracking and loss of long-tail conversion reporting.
#2 Clear Offer Articulation
Clearly articulate the exact saving, trial period, or discount percentage associated with code BLUETICK during the spoken read.
Risk: Audience hesitation at checkout if pricing and promotional terms are ambiguous.
#3 Cross-Platform Code Consistency
Ensure code BLUETICK is uniform across all collateral, descriptions, and story link stickers.
Risk: Customer drop-off caused by voucher code mismatches across platforms.
[ Content Library ]
Asset Library Buyout & Production Stems
Acquisition of production-grade studio video assets and raw audio stems for brand-owned marketing deployment
Strategy Angle: Provides brand procurement with authentic podcast-environment creative assets that can be repurposed across owned social channels and paid media funnels.
Recommended Bundle Target
£3,500
Standalone Benchmark: £3,500(Standard Benchmark)
Defended Range: £2,800 – £4,375
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x Clean Studio Explainer Video (16:9 4K)
A high-definition 3-4 minute studio explainer discussing personal discipline, security habits, and product utility, filmed in the signature BlueTick studio setting without third-party guest interruptions.
Standalone Rate£2,600
Concrete Digital Asset Buyout Specifications
✓1x 4K ProRes 422 Studio Master Explainer Video (16:9, clean audio)
✓8x 4K Studio Cutaways (Host listening, microphone setups, product handling)
✓24-bit 48kHz uncompressed WAV host narration stems
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Clean Feed Recording
Record all explainer and B-roll footage on dedicated 4K cameras with isolated studio lighting and separate audio tracks.
Risk: Inability to repurpose assets if audio contains background bleed or visual framing is inconsistent.
#2 Neutral Studio Staging
Ensure no competitor logos, third-party merchandise, or controversial background props appear within the frame.
Risk: Compliance failure requiring costly re-shoots or legal clearance complications.
#3 Delivery SLA Adherence
Deliver raw files via secure cloud repository within 5 business days of principal photography completion.
Risk: Campaign timeline delays for brand internal editing and paid media deployment.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
Comprehensive 360-degree takeover integrating YouTube long-form authority, multi-platform short video distribution, and 60-day paid amplification
Strategy Angle: Maximizes brand share of voice by synchronizing high-impact episodic sponsorship with aggressive short-form clipping and paid Meta whitelisting over a multi-week campaign window.
Recommended Bundle Target
£5,075
Standalone Benchmark: £5,975(-15% Efficiency)
Defended Range: £4,050 – £6,350
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Flagship Mid-Rollyoutube
2x Dedicated Episodic Mid-Roll Integrations (90s)
Featured mid-roll integrations across two consecutive high-profile interview episodes ensuring repeated brand exposure to core audience.
Standalone Rate£2,050
TikTok Distributiontiktok
2x Algorithmic TikTok Native Shorts (45s)
Two narrative-driven TikTok clips capturing key episode moments with native sponsor tags and pinned comment links.
Standalone Rate£880
Instagram Amplificationinstagram
2x High-Retention Instagram Reels (45s)
Two co-authored Instagram Reels expanding campaign frequency across the creator's secondary social audience.
Standalone Rate£800
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Sequential Phasing
Stagger episode drops 14 days apart to maintain sustained market presence and allow performance data calibration between flights.
Risk: Audience ad fatigue and compressed reach efficiency if deliverables are released simultaneously.
#2 Exclusivity Verification
Audit all preceding and upcoming episode sponsorships to verify zero category overlap before contract execution.
Risk: Diluted brand authority and breach of exclusivity covenants.
#3 Whitelisting Audience Governance
Review and approve all ad copy variants and target demographic audiences deployed under the creator's handle prior to ad spend scale.
Risk: Unintended brand sentiment friction or audience disengagement if targeting is misaligned.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingModerate
Brand Safety LevelModerate Risk
Recommended Sponsor Categories
Digital Security & VPNs (e.g., ExpressVPN, NordVPN)Mental Health & Telehealth Platforms (e.g., BetterHelp)Male Grooming & Functional WellnessPerformance Apparel & Combat Sports EquipmentPersonal Finance & Credit Management Tools
Key Strategic Strengths & Brand Fit
• Long-Form Attention Retention
Demonstrates high watch-time duration on multi-hour interviews, offering uninterrupted window for mid-roll sponsorship recall.
• Demographic Specificity
Direct, highly engaged conduit into hard-to-reach UK adult male demographic (25-44) with active interest in fitness, security, and personal reinvention.
• Cross-Platform Short Clipping Engine
Maintains dedicated short-form clipping pipeline on TikTok and Instagram to drive organic reach back to main narrative episodes.
Procurement Considerations & Safety
• Mature Content Brand Safety
Content frequently covers heavy criminal themes and prison violence; unsuitable for conservative family brands, FMCG children's products, or high-scrutiny regulated financial entities.
• Short-Form Platform Engagement Disparity
Instagram profile engagement rate (0.03%) is soft compared to YouTube community depth; campaigns should anchor primarily on YouTube inventory with TikTok as secondary reach.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeHe Sold £250K of Drugs EVERY WEEK… Then Was Stabbed 17 TIMES | Billy Mackay
10,596
YouTubeThe Police Were Waiting for Him on the Runway…
33,478
YouTubeI Went to Thailand With £120,000… I Left With NOTHING
47,059
YouTubeHe Nearly Died at 27… Then Built a 7-Figure Business | Manni Bobble
8,178
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with The BlueTick Show
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.