The Dukes Of Derbyshire
Audited Community Profile@thedukesofderbyshire·United Kingdom (GB)
Field Metal Detectorist & Historical Relic ExplorerTravel & HospitalityOverlanding / Camping / WildernessUnited Kingdom (GB)Safety: Low
Confidence: High (91%)
“The Dukes Of Derbyshire delivers dependable reach to an affluent, male-skewed hobbyist demographic investing in outdoor gear, inspection technology, and specialized field equipment. Commercial fit is strongest in native in-situ demonstrations where product utility is showcased in rural field environments.”
Micro-Niches:Metal Detecting ExpeditionsBritish Numismatics & Ancient CoinsField Archaeology & Relic RecoveryRestoration Wax & Preservation TechOutdoor Exploration Hardware
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 35-54
Commercial Buyer IntentHigh Intent
Primary MarketUnited Kingdom
Secondary MarketsUnited States, Australia
Audience Interests Taxonomy
Metal Detecting & Detectorist HardwareBritish History & NumismaticsOutdoor Exploration & Countryside WalkingAntique Coin Cleaning & PreservationField Scouting & Permission Acquisition
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Field Metal Detecting & Live Digs95%
Coin Identification & Numismatic History88%
Restoration, Cleaning & Digital Inspection78%
Outdoor Gear & Drone Landscape Scouting72%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
31.9K Subscribers
LF: 7.34%
YouTube Dedicated Video£850
Defended Range£680 – £1,050
YouTube 60s Integration£410
Defended Range£320 – £510
YouTube Short£190
Defended Range£150 – £240
4.3K Followers
ER: 2.82%
Instagram Reel (60-90s)£170
Defended Range£140 – £220
Instagram Carousel (3-5 Slides)£130
Defended Range£100 – £160
Instagram Static Post£100
Defended Range£81 – £130
Instagram Story (3-Frame Set)£57
Defended Range£45 – £71
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Derbyshire-based metal detecting documentarian producing long-form countryside recovery expeditions and historical numismatic showcases.
Commercial Superpower
Absolute field authenticity where tools and gear are demonstrated in real, wet British pasture conditions rather than scripted studio environments.
Audience Buying Mindset
Methodical outdoor hobbyists seeking proven equipment recommendations to increase their field recovery rates and protect valuable historical finds.
The #1 Creative Landmine to Avoid
Demanding a rushed indoor studio script that bypasses the natural suspense of live outdoor discovery.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and cultural association within the UK outdoor and field enthusiast community
Strategy Angle: Leverages Gareth's dedicated YouTube viewership and high watch time by placing the brand directly into an exciting, high-discovery field expedition.
Recommended Bundle Target
£920
Standalone Benchmark: £1,025(-10% Efficiency)
Defended Range: £740 – £1,150
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Full-Length Field Expedition Video (15-20m)
A dedicated weekend metal detecting hunt on historic Derbyshire pasture land, integrating the sponsor brand into the creator's pre-trip packing, live field operation, and final coin cleaning breakdown.
Standalone Rate£850
Amplificationinstagram
1x Field Discovery Highlight Reel (60s)
High-pacing vertical recap showcasing the moment of unearthing a key historical coin, highlighting sponsor gear in action during the live dig.
Standalone Rate£170
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Preserve Genuine Field Environment
Allow the creator to test and display the product on-location in real outdoor terrain rather than requiring indoor artificial backdrops.
Risk: Stiff studio setups alienate the audience and diminish content credibility.
#2 Maintain Organic Discovery Narrative
Integrate product usage naturally into target retrieval, digging, or cleaning stages without disrupting the suspense of the search.
Risk: Abrupt hard pivots into commercial messaging cause sharp viewer retention drop-off.
#3 Provide Technical Bullet Points
Supply exact technical specifications (waterproof rating, battery specs, magnification power) for the creator to address naturally.
Risk: Vague lifestyle claims fail to convince this detail-oriented technical audience.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel conversion ads for Meta paid acquisition campaigns targeting outdoor, DIY, and hobbyist demographics
Strategy Angle: Combines authentic field footage with direct spoken hooks to drive high CTR and lower CAC across Meta ad placements.
Recommended Bundle Target
£460
Standalone Benchmark: £510(-10% Efficiency)
Defended Range: £370 – £580
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x High-Hook Performance UGC Reels (30-45s)
Two distinct ad creative concepts filmed in vertical format with macro focus on gear reliability and direct spoken hooks.
Standalone Rate£340
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Weatherproof Field Testinstagram
""If you spend hours out in freezing Derbyshire fields like I do, you know cheap gear just doesn't survive...""
Directly addresses gear failure in harsh weather before demonstrating how the sponsor product withstands heavy mud and rain.
The Macro Revealinstagram
""I thought this coin was completely toast until I put it under this setup back at the bench...""
Hook centers on the dramatic transformation and inspection of an unidentifiable muddy relic using sponsor equipment.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Spoken Hook Authenticity
Ensure the creator delivers the opening lines in his natural regional tone without overly polished corporate diction.
Risk: Overly polished script delivery triggers ad blindness and reduces CTR.
#2 High-Contrast Visual B-Roll
Include clean macro close-ups of the product interface and tactile buttons in operation.
Risk: Blurry or poorly lit product shots reduce consumer trust in hardware quality.
#3 Explicit Call-to-Action
End creative with a clear spoken and on-screen CTA directing viewers to the link below with code DUKES10.
Risk: Ambiguous next steps lead to wasted impression spend.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel trackable sales and measurable return on ad spend
Strategy Angle: Targets high-intent viewers ready to invest in equipment upgrades by utilizing an integrated YouTube mid-roll and supporting Instagram story sequences with vanity voucher attribution.
Recommended Bundle Target
£420
Standalone Benchmark: £470(-10% Efficiency)
Defended Range: £340 – £530
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Dedicated 90s Mid-Roll Integration
Seamless in-video segment during a high-interest episode demonstrating the exact problem the product solves, paired with vanity promo code DUKES10.
Standalone Rate£410
Attribution Spikeinstagram
1x 3-Frame Instagram Story Conversion Sequence
Direct link sticker sequence showing the product in practical use, highlighting limited-time discount code DUKES10 with direct swipe-up link.
Standalone Rate£57
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Clear On-Screen Voucher Graphics
Ensure the discount code 'DUKES10' remains prominently displayed on screen for at least 15 seconds during the YouTube integration.
Risk: Viewers fail to note the code, impairing commercial attribution metrics.
#2 Direct Friction-Point Solution
Frame the product as a direct solution to a common detectorist or outdoor nuisance (e.g., dead batteries, cold feet, illegible coins).
Risk: Generic promotional statements fail to drive immediate checkout action.
#3 Timely Story Synchronization
Publish the Instagram Story sequence within 2 hours of the YouTube video going live.
Risk: Desynchronized distribution fragments cross-platform conversion momentum.
[ Content Library ]
Asset Library Buyout & Production Stems
Acquisition of high-resolution outdoor lifestyle and macro product assets for brand-owned marketing channels
Strategy Angle: Provides the brand with high-authenticity rural UK imagery and video stems for website PDPs, email newsletters, and paid ad creative.
Recommended Bundle Target
£1,150
Standalone Benchmark: £1,150(Standard Benchmark)
Defended Range: £920 – £1,450
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Productionyoutube
1x 4K Clean Product Demonstration Video (16:9)
Comprehensive unboxing, field deployment, and cleaning table demonstration video delivered in high-bitrate 4K.
Standalone Rate£850
Concrete Digital Asset Buyout Specifications
✓10x 4K high-resolution macro stills of the product in real outdoor field mud and clean workbench environments
✓15x uncompressed 4K B-roll clips (60fps) featuring countryside landscape drone shots, gear operation, and macro hands-on use
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Maintain High Optical Sharpness
All stills and B-roll must be shot in native 4K with clean focus on brand logos and product controls.
Risk: Soft focus or poor lighting renders assets unusable for high-resolution e-commerce PDPs.
#2 Authentic Field Staging
Capture assets in both rugged working condition (field use) and pristine bench condition (tabletop review).
Risk: Artificially staged studio environments lack the authentic grit that drives performance.
#3 Clean Audio Stems
Deliver clean separate audio tracks for ambient nature sounds and spoken dialogue without background music baked in.
Risk: Baked-in audio tracks severely restrict brand editorial repurposing options.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
360-degree commercial campaign uniting top-of-funnel reach, paid whitelisting, and direct discount conversion
Strategy Angle: Maximizes brand market share in the UK outdoor and field enthusiast sector by dominating long-form YouTube discovery, Instagram feed presence, and paid Meta acquisition channels simultaneously.
Recommended Bundle Target
£1,775
Standalone Benchmark: £2,075(-15% Efficiency)
Defended Range: £1,425 – £2,225
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
1x Dedicated Field Expedition & Benchmark Video (18-22m)
Flagship YouTube episode centering on an extensive Derbyshire permission hunt with prominent sponsorship framing from departure to post-dig restoration.
Standalone Rate£850
Organic Social Frequencyinstagram
2x Field Discovery & Macro Detail Reels (60s)
Two co-authored Instagram Reels showcasing exciting live digs and high-magnification coin reveals featuring sponsor gear.
Standalone Rate£340
Attribution Mechanisminstagram
2x Full Story Funnel Sequences (3-Frames Each)
Timed story sequences highlighting launch offer, exclusive vanity code DUKES10, and direct tap-through link.
Standalone Rate£110
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Comprehensive Omnichannel Synchronization
Coordinate YouTube long-form upload, Instagram Reels, and Story publishing within a strict 48-hour launch window.
Risk: Scattered rollout dates dilute community momentum and lower direct response attribution.
#2 Technical Verification & Accurate Terminology
Ensure all product claims align precisely with field archaeology and metal detecting technical terms (e.g., discrimination, ground balance, magnification optical quality).
Risk: Inaccurate technical descriptions damage creator credibility and spark negative comment feedback.
#3 Strict Commercial Exclusivity Compliance
Enforce strict exclusion of competing detecting accessories or direct product substitutes during the active 30-day term.
Risk: Competing brand mentions dilute message recall and split audience purchase intent.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentHigh
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Metal Detectors & Pro-PointersOutdoor Technical Apparel & Weatherproof FootwearOptics, Macro Inspection & Digital MicroscopesRestoration Products & Precision Hand ToolsRugged Outdoor Power Stations & GPS Devices
Key Strategic Strengths & Brand Fit
• Niche Authority & High-Intent Audience
The audience consists of dedicated hobbyists with high discretionary budgets for specialized field electronics and outdoor equipment.
• Native In-Field Demonstration Capability
Integrations are embedded naturally into real pasture hunts, eliminating sterile studio commercial perception.
• High Macro Visual Capability
Demonstrates strong capability in capturing high-detail macro imagery of small relics and hardware components.
Procurement Considerations & Safety
• Niche Audience Boundary
Reach is concentrated within metal detecting and outdoor history enthusiasts, limiting conversion efficiency for broad mass-market FMCG products.
• Cadence Pacing Dependent on Field Conditions
Production timelines require lead time for outdoor field access and favorable British weather conditions.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeI Found 10 Bits Of Buried Metal With A Metal Detector; 1 Was ABSOLUTELY EPIC !!
5,047
YouTubeMetal Detecting ANCIENT English Landscape LOADED With Old Coins & Relics
13,102
YouTubeI Found A Buried HOARD Of Old Coins With A Metal Detector | This Ancient RUIN Site Is LOADED
13,666
YouTubeMetal Detecting Ancient Footpath Fields LOADED With Buried Coins
7,227
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with The Dukes Of Derbyshire
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.