The Irish Guy
Audited Community Profile@theirishguy2494·United Kingdom (GB)
Football Commentator & Sports SatiristSports & AthleticsTeam Sports / League AnalysisUnited Kingdom (GB)Safety: Low
Confidence: High (88%)
“Institutional due-diligence indicates stable mid-tier reach averaging ~78k views per video with strong male demographic concentration. Best suited for direct-response digital products, gaming, VPNs, and athletic consumer goods.”
Micro-Niches:Premier League CommentaryFootball Transfer NewsSports SatireEuropean Football Scandals
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 18-34
Commercial Buyer IntentModerate Intent
Primary MarketUnited Kingdom
Secondary MarketsIreland, United States, Australia
Audience Interests Taxonomy
Premier League FootballSports Betting & Fantasy LeaguesGaming (EA Sports FC / FIFA)Sportswear & FootwearMen's Grooming
Content DNA & Top Themes
Format
Long-form video
Production
Medium
Consistency
High
Top Content Themes (% Affinity)
Premier League Club Scandals & FFP95%
Player Performance & Transfer Analysis88%
Football Cultural Satire & Punditry82%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
381K Subscribers
LF: 2.38%
YouTube Dedicated Video£4,125
Defended Range£3,300 – £5,175
YouTube 60s Integration£1,875
Defended Range£1,500 – £2,325
YouTube Short£1,100
Defended Range£890 – £1,375
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Mid-tier UK football commentator and satirist providing opinion-led video essays on Premier League and global football developments.
Commercial Superpower
High-trust topical commentary that commands consistent viewer attention and natural mid-roll retention through humor.
Audience Buying Mindset
Young male football enthusiasts seeking entertaining, unfiltered validation of club rivalries and breaking sports controversies.
The #1 Creative Landmine to Avoid
Mandating a stiff, corporate read that forbids self-deprecating humor or disrupts the pacing of his football commentary.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness across dedicated sports audiences during peak football news cycles
Strategy Angle: Deploys a hero long-form video essay built around a major football debate, anchoring the brand directly to high-watchtime sports commentary.
Recommended Bundle Target
£4,700
Standalone Benchmark: £5,225(-10% Efficiency)
Defended Range: £3,750 – £5,875
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Thematic Football Video Essay (8-10m)
Full 8-10 minute breakdown of a major club or player dilemma with the sponsoring brand integrated as the presenting partner across intro, mid-video benchmark, and outro.
Standalone Rate£4,125
Short-Form Amplificationyoutube
1x Topical Football Take YouTube Short (45-60s)
High-velocity vertical short covering a rapid matchday talking point with clear on-screen brand attribution.
Standalone Rate£1,100
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Editorial Autonomy on Football Takes
Allow the creator full control over match predictions and opinions; brand involvement must stay focused on the sponsor segment.
Risk: Audience perceives the creator as compromised if sports opinions appear scripted by a commercial entity.
#2 Seamless Narrative Bridge
The sponsor integration must transition smoothly from the video's core thesis using a contextual segue.
Risk: Abrupt hard-cuts without conversational context trigger ad-skipping behavior.
#3 Clear Description Positioning
Sponsor link must occupy line 1 of the video description above the fold.
Risk: Placing tracking links below the fold reduces click-through conversion by over 60%.
[ Paid Creative ]
High-CTR Performance Creative & Shorts
Top RecommendationDirect-response acquisition and performance creative testing via YouTube video assets
Strategy Angle: Leverages creator's relatable direct-to-camera monologue delivery to test specific customer pain points and drive trackable clicks.
Recommended Bundle Target
£3,675
Standalone Benchmark: £4,075(-10% Efficiency)
Defended Range: £2,950 – £4,600
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testingyoutube
2x Problem-Solution Direct-to-Camera Shorts (45-60s)
Two distinct vertical hooks contrasting everyday consumer frustrations with product solutions, styled in the creator's punchy editorial cadence.
Standalone Rate£2,200
Long-Form Integrationyoutube
1x Native 90s Mid-Roll Integration
High-retention 90-second mid-roll positioned at the 3-5 minute retention peak of a trending football topic upload.
Standalone Rate£1,875
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
Matchday Stress Relieveryoutube
""If watching your club defend set pieces is giving you high blood pressure this weekend, at least sort out something you can actually control...""
Connects football fan anxiety to practical lifestyle or digital solutions, positioning the sponsor as an immediate win.
The Unforgivable Mistakeyoutube
""Spending forty quid on a match ticket just to stream laggy football highlights on an unsecured connection is genuinely criminal...""
Directly tackles friction points for sports viewers, presenting the sponsor as the obvious fix.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Spoken Hook Mandate
First 5 seconds must deliver an attention-grabbing sports parallel before introducing product utility.
Risk: Generic corporate opening lines cause immediate viewer drop-off.
#2 Clear Call-to-Action Cadence
Include visual on-screen graphics showing the exact vanity code and URL structure.
Risk: Vague verbal CTAs without on-screen prompts lower redemption rates.
#3 Authentic Tone Preservation
Permit self-effacing humor to maintain viewer goodwill during product breakdown.
Risk: Overly polished sales pitches alienate core viewers.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel customer acquisition with measurable ROAS via dedicated link and vanity code
Strategy Angle: Pairs mid-roll integrations with pinned comment placement during high-traffic matchday analytical videos to drive direct conversions.
Recommended Bundle Target
£3,375
Standalone Benchmark: £3,750(-10% Efficiency)
Defended Range: £2,700 – £4,225
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
2x High-Intent 90s Mid-Roll Integrations
Two sequential mid-roll integrations across separate weekly uploads targeting peak European matchdays.
Standalone Rate£3,750
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Code Exclusivity & Clarity
Ensure code IRISH offers a clear, defensible discount proposition (e.g., 20% off or free trial).
Risk: Weak commercial incentives result in poor customer conversion.
#2 Immediate Link Placement
Place tracking link at the very top of both the description and the pinned comment.
Risk: Links buried under video timestamps lose significant click-through traffic.
#3 Demonstrable Product Utility
Creator must showcase on-screen UI/UX or physical product handling during the ad segment.
Risk: Static graphic reads yield lower trust and purchase intent than active demonstration.
[ Content Library ]
Asset Library Buyout & Production Stems
Acquisition of high-energy creator assets for brand-owned marketing channels and website placement
Strategy Angle: Procures clean editorial video assets and commercial usage rights for brand-led retargeting and on-site conversion funnels.
Recommended Bundle Target
£4,950
Standalone Benchmark: £4,950(Standard Benchmark)
Defended Range: £3,950 – £6,200
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x Clean Studio Explainer & Review (16:9)
Comprehensive 5-minute product walkthrough filmed in clean studio lighting with separate audio stems and clean b-roll cuts.
Standalone Rate£4,125
Concrete Digital Asset Buyout Specifications
✓1x 5-minute uncompressed 1080p/4K studio walkthrough with clean audio mix
✓10x 15-second product demonstration cutaways without background music
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Clean Audio Delivery
Deliver vocal tracks separate from any background music or sound effects.
Risk: Burned-in background audio prevents clean repurposing in digital ad suites.
#2 Framing for Multi-Aspect Ratio
Subject must be centered in frame to allow clean cropping to 9:16 vertical and 1:1 square formats.
Risk: Edge-heavy 16:9 framing cuts off talent when converted to vertical ads.
#3 Defined Script Milestones
Pre-approve key benefit bullet points while preserving conversational delivery.
Risk: Missing mandatory technical claims invalidates brand compliance review.
[ Full-Funnel ]
Flagship Tournament & Season Launch Takeover
Comprehensive high-frequency campaign timed to major football tournaments or transfer window deadlines
Strategy Angle: Combines a dedicated anchor video, sequential integrations, and short-form assets to establish commanding brand presence across active football cycles.
Recommended Bundle Target
£10,700
Standalone Benchmark: £12,600(-15% Efficiency)
Defended Range: £8,550 – £13,400
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
1x Dedicated Season/Tournament Preview Video (10-12m)
High-production analytical special previewing major football fixtures with full brand presenting partner branding.
Standalone Rate£4,125
Sustained Frequencyyoutube
2x Sequential 90s Mid-Roll Integrations
Follow-up integrations in subsequent high-traffic reaction videos across a 30-day window.
Standalone Rate£3,750
Short-Form Amplificationyoutube
2x High-Hook Vertical Shorts (45-60s)
Bespoke short-form companion assets driving immediate traffic to the core campaign offer.
Standalone Rate£2,200
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Strategic Timing Alignment
Align upload dates with high-profile Premier League or Champions League matchweeks.
Risk: Publishing during international breaks or sports dead periods reduces view velocity.
#2 Category Exclusivity Enforcement
Maintain strict 30-day exclusion of direct competitors across all video uploads.
Risk: Competitor overlap dilutes attribution and confuses viewer brand recall.
#3 Unified Campaign Tracking
Standardize tracking vanity codes across all long-form and short-form deliverable descriptions.
Risk: Inconsistent promo codes create friction and distort multi-touch attribution data.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Sports Merchandise & ApparelSports Video Games (Football Simulators)Men's Grooming & Personal CareCybersecurity & VPNsSnack & Beverage Brands
Key Strategic Strengths & Brand Fit
• Core Audience Stickiness
Established community that regularly returns for personality-led editorial analysis rather than neutral news reporting.
• High Topical Velocity
Rapid turnaround time on breaking sports news allows brand integrations to capture immediate algorithmic traffic spikes.
• Native Commercial Delivery
Integrates paid sponsorships into editorial scripts using humor and self-deprecation, reducing ad-blindness.
Procurement Considerations & Safety
• Single-Platform Concentration
Active reach is concentrated almost entirely on YouTube, limiting multi-platform social distribution without dedicated repurposed cuts.
• Demographic Specificity
Audience skews heavily male and sports-focused; low suitability for non-endemic household, beauty, or corporate enterprise products.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeThe Dele Alli Situation Is Insane.
70,098
YouTubeOne Player I Can’t Believe Is STILL At Your Club
62,096
YouTubeCristiano Ronaldo's Statement Is Outrageous.
83,639
YouTubeOne Man City Player EVERY Club Should Sign
58,695
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with The Irish Guy
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.