The king of DIY
Audited Community Profile@thekingofdiy·Canada (CA)
Aquarium Fabrication & Exotic Fishkeeping SpecialistPets & AnimalsExotic Pets / Aquariums / HerpetologyCanada (CA)Safety: Low
Confidence: High (92%)
“The king of DIY delivers high commercial utility for hardware, aquatic filtration, and pet nutrition brands targeting experienced hobbyists with substantial setup budgets. Commercial programs should focus on hands-on practical integration rather than scripted endorsements.”
Micro-Niches:Custom Aquarium Stands & FiltrationMonster Fish HusbandryAquascaping & Tank MaintenanceFish Nutrition & Feeding Systems
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 25-44
Commercial Buyer IntentHigh Intent
Primary MarketCanada
Secondary MarketsUnited States, United Kingdom, Germany
Audience Interests Taxonomy
Aquarium Plumbing and Filtration SystemsWoodworking and Workshop Power ToolsSpecialty Aquatic Diets and PelletsWater Parameter Testing and ConditionersExotic Freshwater Fish Species
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Aquarium Engineering & Custom Stands92%
Monster Fish Nutrition & Feeding88%
Aquarium Retail & Gallery Tours82%
Water Chemistry & Maintenance Protocols79%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for Canada (CA)
Formula Verified via 16 Empirical Knots
YouTube
1.7M Subscribers
LF: 2.77%
YouTube Dedicated VideoCA$19,400
Defended RangeCA$15,500 – CA$24,300
YouTube 60s IntegrationCA$9,325
Defended RangeCA$7,450 – CA$11,700
YouTube ShortCA$3,300
Defended RangeCA$2,650 – CA$4,125
270.7K Followers
ER: 0.04%
Instagram Reel (60-90s)CA$2,050
Defended RangeCA$1,650 – CA$2,550
Instagram Carousel (3-5 Slides)CA$1,275
Defended RangeCA$1,025 – CA$1,600
Instagram Static PostCA$1,025
Defended RangeCA$820 – CA$1,300
Instagram Story (3-Frame Set)CA$510
Defended RangeCA$410 – CA$640
TikTok
321.9K Followers
ER: 3%
TikTok Video (Dedicated)CA$4,000
Defended RangeCA$3,200 – CA$5,025
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Specialist aquarium fabrication and monster fish husbandry creator operating a dedicated multi-platform DIY workshop channel.
Commercial Superpower
Uncontested credibility in DIY filtration and tank construction, where a product demonstration serves as an institutional endorsement of mechanical reliability.
Audience Buying Mindset
Pragmatic, cost-conscious yet high-spending exotic hobbyists seeking durable, field-tested equipment and actionable fabrication blueprints.
The #1 Creative Landmine to Avoid
Mandating superficial, unboxing-only promotional scripts without allowing him to test, plumb, or build the product directly into a functional aquarium system.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: Canada (CA)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness across the global aquatic and DIY hobbyist community
Strategy Angle: Deploys a dedicated YouTube build anchor supported by high-retention short-form distribution across Instagram and TikTok to capture broad hobbyist reach.
Recommended Bundle Target
CA$23,000
Standalone Benchmark: CA$25,500(-10% Efficiency)
Defended Range: CA$18,400 – CA$28,800
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Aquarium Build & System Installation (10-15m)
Full step-by-step video featuring the sponsor's equipment fully integrated into a new monster aquarium or filtration system build.
Standalone RateCA$19,400
Short-Form Amplificationtiktok
1x High-Impact Feeding & Hardware Reveal (45-60s)
Fast-paced TikTok video showcasing the active aquarium system in operation with dynamic predator feeding action.
Standalone RateCA$4,000
Social Distributioninstagram
1x Behind-the-Scenes Build Reel (30-60s)
Visual summary of the build process emphasizing component installation and final tank aesthetics.
Standalone RateCA$2,050
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Practical Utility Integration
Sponsor hardware must be shown actively connected, plumbed, or operating in a real aquarium environment.
Risk: Static table-read unboxings receive lower engagement and skepticism from technical hobbyists.
#2 Organic Narrative Flow
Introduce the brand solution at the natural problem point during the build rather than as an abrupt cutaway.
Risk: Abrupt corporate mid-rolls trigger viewer drop-off on long-form retention curves.
#3 Platform Native Formatting
Ensure TikTok and Instagram deliverables use vertical framing and native sound design rather than letterboxed horizontal cuts.
Risk: Re-uploaded landscape assets suffer severe algorithm penalties on short-form platforms.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel customer acquisition for aquatic supplies, equipment, and DIY tools via paid ad units
Strategy Angle: Combines direct-hook short-form creative on Instagram and TikTok with paid advertising rights to scale conversion across hobbyist segments.
Recommended Bundle Target
CA$11,000
Standalone Benchmark: CA$12,200(-10% Efficiency)
Defended Range: CA$8,800 – CA$13,800
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x Problem-Solution Problem Solving Reels (30-45s)
Direct demonstration addressing common tank issues (water clarity, noisy pumps, high filtration costs) resolved by the product.
Standalone RateCA$4,100
Short-Form Acquisitiontiktok
1x High-Conversion TikTok Hardware Demo (30s)
Fast hook testing the product's performance under heavy filtration or maintenance load.
Standalone RateCA$4,000
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Filtration Efficiency Testinstagram
""If your aquarium filter is constantly clogging and making this sound, you are wasting money on the wrong media.""
Directly identifies mechanical noise and poor water flow before presenting the sponsor's pump or filtration media as the commercial solution.
Monster Fish Nutrition Truthtiktok
""Stop feeding cheap fillers to your predatory fish—here is what actually happens to your water quality when you switch to this pellet.""
Bridges livestock health with tank cleanliness, demonstrating lower waste production with premium feed.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Zero Stiff Teleprompter Delivery
Joey must deliver spoken hooks in his natural conversational cadence without corporate script verbatim.
Risk: Stiff line readings destroy audience trust and reduce paid ad CTR by over 40%.
#2 Immediate Visual Proof
The product in action must appear on screen within the first 3 seconds of the ad.
Risk: Slow narrative intros lead to high initial drop-off on paid feeds.
#3 Clear Call to Action
Incorporate clear directional overlay and verbal CTA pointing to the vanity link or discount voucher.
Risk: Ambiguous closing frames reduce click-through efficiency on acquisition campaigns.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel trackable sales conversion on e-commerce storefronts and specialty retailers
Strategy Angle: Leverages deeply trusted long-form integration paired with ephemeral Instagram Stories to capture high-intent buyers seeking specialized gear.
Recommended Bundle Target
CA$8,850
Standalone Benchmark: CA$9,825(-10% Efficiency)
Defended Range: CA$7,075 – CA$11,100
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Dedicated 90-120s Mid-Roll Integration
Comprehensive mid-roll breakdown demonstrating why the creator uses this product in his personal fish room, including explicit use-case validation.
Standalone RateCA$9,325
Direct Traffic Driverinstagram
1x 3-Frame Conversion Story with Direct Link
Frame 1: Problem teaser; Frame 2: Product solution in action; Frame 3: Direct swipe-up/sticker link with vanity code 'DIYKING10'.
Standalone RateCA$510
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Dedicated Discount Code
Provide an exclusive vanity code ('DIYKING') with a clear incentive (10-15% off) to track direct order attribution.
Risk: Generic store-wide links prevent accurate CPA measurement and understate creator ROI.
#2 Top-of-Description Placement
The sponsor link must occupy the first two lines of the YouTube video description above the fold.
Risk: Links buried below the fold suffer an estimated 65% drop in click volume.
#3 Transparent Value Articulation
Clearly state the cost-per-use or longevity advantage of the item compared to generic alternatives.
Risk: Hobbyists are highly value-conscious and reject premium price points without clear efficiency rationale.
[ Content Library ]
Asset Library Buyout & Production Stems
Production-grade technical demonstration assets for brand-owned PDPs, digital catalogs, and social channels
Strategy Angle: Utilizes Joey's specialized workshop and mature aquatic setups to produce clean, high-resolution visual assets and demonstration b-roll for brand marketing teams.
Recommended Bundle Target
CA$26,200
Standalone Benchmark: CA$26,200(Standard Benchmark)
Defended Range: CA$21,000 – CA$32,800
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x 4K Clean Technical Demonstration Video (16:9)
High-production technical overview and installation guide filmed in the workshop without temporal YouTube references.
Standalone RateCA$19,400
Concrete Digital Asset Buyout Specifications
✓15x 4K Clean Studio & Workshop Hardware Stills (Product in-use, water-tight fittings, and macro component details)
✓10x 4K 60fps Raw B-Roll Clips showing water clarity, pump operation, and plumbing installation (ProRes 422)
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Clean Technical Backplates
All PDP video assets must be shot with neutral workshop backgrounds and uncluttered surfaces.
Risk: Cluttered backgrounds distract from product features and reduce asset longevity across international retail sites.
#2 Color-Accurate Water Footage
Ensure accurate white balance under aquatic lighting when capturing water clarity and filtration output.
Risk: Improper white balance distorts product appearance and perceived water quality.
#3 Strict Asset Specification Adherence
Deliver raw files in designated ProRes/4K format with uncompressed audio stems within 10 business days of shoot completion.
Risk: Compressed files limit brand post-production grading and ad variation testing.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
Complete market dominance for a flagship product release across YouTube, Instagram, and TikTok
Strategy Angle: Synchronizes high-production YouTube authority, short-form viral loops across TikTok and Instagram Reels, and paid ad amplification to establish total category ownership.
Recommended Bundle Target
CA$41,500
Standalone Benchmark: CA$48,800(-15% Efficiency)
Defended Range: CA$33,200 – CA$51,900
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
1x Dedicated Flagship Build & Product Launch Video (12-18m)
Comprehensive centerpiece build video demonstrating the newly launched product as the core operational component of a major system.
Standalone RateCA$19,400
Viral Discoverytiktok
2x High-Impact Launch Demonstration Videos (45s)
Dual TikTok releases highlighting the immediate visual transformation and performance metrics enabled by the product.
Standalone RateCA$8,000
Visual Showcaseinstagram
2x Polished Installation & Aesthetic Reels (60s)
High-production Instagram Reels detailing aesthetic integration, plumbing polish, and operational quietness.
Standalone RateCA$4,100
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronized Cross-Platform Launch
All primary assets across YouTube, TikTok, and Instagram must launch within a coordinated 48-hour window.
Risk: Fragmented launch scheduling dissipates algorithmic momentum and weakens initial campaign buzz.
#2 Authentic Technical Critique Allowance
Allow Joey to highlight one minor design consideration or installation tip alongside core product benefits.
Risk: Audiences recognize uncritical praise as sponsored advertising, eroding the technical authority that drives sales.
#3 Rapid Inventory Link Coordination
Confirm stock readiness across retail partners before video publication to capture launch-day purchasing spikes.
Risk: Out-of-stock landing pages permanently forfeit high-intent initial conversions.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentHigh
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Aquarium Pumps & Filtration EquipmentPower Tools & Workshop HardwareSpecialty Aquatic Feeds & Water AdditivesIndustrial Waterproofing & SealantsSmart Monitoring & IoT Water Sensors
Key Strategic Strengths & Brand Fit
• Technical Authority in Fabrication
Established decade-long reputation for accessible DIY aquatic engineering, driving immediate credibility for featured tools, sealants, and plumbing hardware.
• High-AOV Commercial Receptivity
Audience consists of dedicated hobbyists managing multi-tank setups with substantial ongoing recurring spend on media, pumps, and specialized nutrition.
• Multi-Platform Audience Distribution
Cross-platform capability spanning long-form instructional YouTube assets, quick Instagram maintenance tips, and high-velocity TikTok feeding shorts.
Procurement Considerations & Safety
• Short-Form Feed Engagement Disparity
Instagram grid metrics reflect lower direct comment volume compared to YouTube; campaigns targeting conversation should prioritize YouTube long-form integrations.
• Predatory Content Sensitivities
Select short-form clips feature live-prey feeding demonstrations that require clear guardrails for sensitive consumer brands.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeMy asian arowana aquarium - Tank maintenance edition
7,069
YouTubeFEEDING ALL MY FISH (what i actually feed them)
36,316
YouTube700 GALLON AQUARIUM FISH SHOPPING!!!
47,147
YouTubeRARE FISH AT CRAZY PRICES!! DISCOUNT AQUARIUM STORE TOUR!!!
81,669
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with The king of DIY
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.