The Late Brake Show
Audited Community Profile@thelatebrakeshow·United Kingdom (GB)
Automotive Journalist, Restoration Specialist & BroadcasterTrades, DIY & CraftAutomotive Repair / Tuning / RestorationUnited Kingdom (GB)Safety: Low
Confidence: High (92%)
“The Late Brake Show represents a tier-one commercial vehicle for automotive tools, protective coatings, and enthusiast services looking for high-trust mechanical validation. Its audience consists of dedicated hobbyists and tradespeople who value methodical, unscripted demonstrations over scripted influencer endorsements.”
Micro-Niches:Barn Find Discoveries & ExtractionsBespoke Restomod & Engine SwapsAutomotive Chemical & Rust TreatmentsClassic Car Engineering Tours
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 25-54
Commercial Buyer IntentHigh Intent
Primary MarketUnited Kingdom
Secondary MarketsUnited States, Australia, Germany
Audience Interests Taxonomy
Classic car restorationMechanical engineering and hand toolsAutomotive aftermarket care and rust protectionMotorsport history and Goodwood events
Content DNA & Top Themes
Format
Long-form video
Production
High
Consistency
High
Top Content Themes (% Affinity)
Barn Find Extractions & Mechanical Resurrections96%
Custom Engineering & Engine Swaps91%
Classic Car Culture & Garage Walkarounds88%
Workshop Tooling & Protective Treatments82%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
808K Subscribers
LF: 2.81%
YouTube Dedicated Video£11,000
Defended Range£8,800 – £13,800
YouTube 60s Integration£5,275
Defended Range£4,225 – £6,600
YouTube Short£1,300
Defended Range£1,050 – £1,625
104.8K Followers
ER: 0.29%
Instagram Reel (60-90s)£1,250
Defended Range£1,000 – £1,575
Instagram Carousel (3-5 Slides)£820
Defended Range£650 – £1,025
Instagram Static Post£680
Defended Range£540 – £850
Instagram Story (3-Frame Set)£310
Defended Range£250 – £390
TikTok
52.2K Followers
ER: 3.75%
TikTok Video (Dedicated)£350
Defended Range£280 – £440
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Authoritative British automotive broadcaster producing narrative-led barn find rescues and bespoke engineering build documentaries.
Commercial Superpower
Unmatched journalistic trust that validates technical products through real-time, hands-on workshop application rather than scripted claims.
Audience Buying Mindset
Analytical, enthusiast-driven viewers seeking unvarnished mechanical truths, historical engineering context, and practical workshop problem-solving.
The #1 Creative Landmine to Avoid
Imposing rigid corporate talking points that prevent the host from demonstrating authentic mechanical usage or acknowledging realistic product limitations.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Enthusiast Cultural Awareness & Project Integration
Top-of-funnel brand prestige and high-trust association within the UK automotive and trade community
Strategy Angle: Leverages high-retention episodic YouTube programming paired with cross-platform short-form syndication to maximize organic impressions across active automotive owners.
Recommended Bundle Target
£6,200
Standalone Benchmark: £6,875(-10% Efficiency)
Defended Range: £4,950 – £7,750
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x In-Episode 90s Workshop Integration
Seamless in-content demonstration where the product or service is utilized during a critical stage of a barn find extraction or engine build episode.
Standalone Rate£5,275
Social Amplificationinstagram
1x Behind-the-Scenes Workshop Reel (60s)
High-pacing vertical cut highlighting the specific mechanical task featuring the partner brand's utility.
Standalone Rate£1,250
Short-Form Syndicationtiktok
1x TikTok Mechanical Problem & Solution Clip (45s)
Fast-paced, sound-design forward clip demonstrating the immediate tangible result of using the partner solution in the garage.
Standalone Rate£350
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Mechanical Context Mandate
Product must be integrated into an authentic workshop scenario rather than presented in front of a sterile background.
Risk: Failure to embed within actual work results in viewer skip rates and diminished brand retention.
#2 Host-Led Phrasing
Allow Jonny Smith to translate product features into colloquial British automotive and engineering terminology.
Risk: Corporate buzzwords trigger immediate negative community commentary.
#3 Uncut Demonstration
Ensure at least one close-up shot clearly shows the tool or product physically executing its primary function.
Risk: Audience demands visual proof of efficacy before considering commercial adoption.
[ Paid Creative ]
Performance Paid Acquisition & Whitelisting Suite
Top RecommendationMiddle-of-funnel customer acquisition and paid retargeting leveraging authentic creator-led video hooks
Strategy Angle: Pairs native problem-solving hooks with partnership ad whitelisting permissions across Meta and TikTok to drive low-friction traffic directly to product detail pages.
Recommended Bundle Target
£2,150
Standalone Benchmark: £2,400(-10% Efficiency)
Defended Range: £1,725 – £2,700
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
1x Direct Problem-Solution UGC Reel (30-45s)
Vertical ad asset addressing a specific vehicle maintenance headache and presenting the partner brand as the definitive fix.
Standalone Rate£1,250
Short-Form Acquisitiontiktok
1x TikTok Direct-Response Demonstration (30s)
Native vertical demonstration optimized for high initial hook retention and seamless click-through via profile token.
Standalone Rate£350
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Chassis Rust Diagnosticinstagram
"If you look under almost any modern classic from the nineties, this is the exact horror show you're trying to prevent..."
Directly confronts the universal enthusiast fear of rust and chassis degradation before showcasing the protective solution.
The Workshop Time-Savertiktok
"I used to spend half a day battling stripped bolts on these old Land Rovers until we switched over to this setup."
Focuses on professional workshop efficiency and eliminating mechanical frustration with pro-grade tooling.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Immediate Visual Hook
The first 3 seconds must display a visually engaging mechanical element (corroded component, bespoke part, or running engine).
Risk: Talking-head introductions without visual context cause rapid thumb-scroll dropoff.
#2 Clear Direct Response Call-to-Action
End the video with a concise CTA directing viewers to the link below or discount voucher code.
Risk: Vague conclusions fail to translate high viewer engagement into direct-response store sessions.
#3 Native Audio Quality
Maintain ambient workshop sounds underneath host dialogue to preserve authentic documentary feel.
Risk: Sterile, studio-isolated voiceovers reduce viewer trust and increase ad fatigue.
[ Conversion ]
Direct Response & Trackable Voucher Attribution
Bottom-of-funnel customer conversion with measurable voucher code and affiliate attribution
Strategy Angle: Combines a dedicated mid-roll YouTube feature with multi-platform story link placement and vanity tracking to capture immediate purchasing intent.
Recommended Bundle Target
£5,325
Standalone Benchmark: £5,925(-10% Efficiency)
Defended Range: £4,250 – £6,650
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Dedicated 90s Mid-Roll Educational Integration
Educational segment explaining why the product outperforms alternatives, paired with an exclusive vanity discount code on screen.
Standalone Rate£5,275
Attribution Broadcastinstagram
1x 3-Frame Story Sequence with Direct Swipe Links
Frame 1 shows the workshop challenge, Frame 2 shows the application with code BRAKE10, Frame 3 provides direct clickable link sticker.
Standalone Rate£310
Short-Form Attributiontiktok
1x TikTok Direct Offer Video (30s)
Concise product highlight video explicitly detailing the promotional terms and bio link destination.
Standalone Rate£350
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Prominent On-Screen Text
Ensure the discount code 'BRAKE10' and URL are rendered clearly in bold high-contrast text for at least 8 continuous seconds.
Risk: Audio-only mentions result in severe dropoff in attributed checkout conversions.
#2 Value Proposition Clarity
Explicitly state the exact percentage saving or bundle incentive during the first half of the integration.
Risk: Ambiguous offers produce lower urgency among price-conscious DIY hobbyists.
#3 Frictionless Link Architecture
Verify that all YouTube description links and Instagram stickers bypass intermediate landing hurdles.
Risk: Multi-click landing funnels degrade conversion velocity significantly.
[ Content Library ]
Technical Production Asset & Digital Usage Buyout
Production of commercial-grade digital media assets for brand-owned marketing and e-commerce platforms
Strategy Angle: Leverages the creator's production team and workshop environment to generate authentic high-resolution still photography and 4K footage for brand licensing.
Recommended Bundle Target
£14,900
Standalone Benchmark: £14,900(Standard Benchmark)
Defended Range: £11,900 – £18,600
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Asset Productionyoutube
1x 4K Clean Explainer & Application Video (16:9)
Unbranded, broadcast-quality tutorial video featuring the host demonstrating the partner brand's product lineup from start to finish.
Standalone Rate£11,000
Concrete Digital Asset Buyout Specifications
✓10x 4K high-resolution workshop macro stills of product application and mechanical finishes
✓15x uncompressed 4K 10-bit Pro-Res raw b-roll clips capturing realistic mechanical application
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Asset Brief Alignment
Brand must provide specific shot list requirements 7 business days prior to the production shoot date.
Risk: Lack of predefined shot parameters risks omission of key packaging angles required for e-commerce.
#2 Authentic Setting Integrity
All stills and footage must be shot within genuine automotive workshop or vehicle environments.
Risk: Sterile studio backdrops diminish the authentic creator equity that justifies the licensing fee.
#3 Strict Color Fidelity
Provide raw and Rec.709 color-graded versions matching the visual grading of the main channel.
Risk: Inconsistent color profiles create grading mismatches when integrated into brand ad creative.
[ Full-Funnel ]
Full-Funnel Omnichannel Flagship Sponsorship
Complete cross-platform brand takeover combining reach, paid performance creative, and direct commercial attribution
Strategy Angle: Deploys a synchronized multi-platform campaign integrating long-form YouTube episodic sponsorship, cross-platform vertical distribution across Instagram and TikTok, and dedicated whitelisting rights.
Recommended Bundle Target
£18,100
Standalone Benchmark: £21,300(-15% Efficiency)
Defended Range: £14,500 – £22,600
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
2x Multi-Episode 90s In-Video Build Integrations
Two sequential mid-roll integrations following a continuous project build narrative across two flagship episodes.
Standalone Rate£10,600
Short-Form Amplificationinstagram
2x High-Impact Instagram Reels (60s)
Two co-authored vertical Reels highlighting key mechanical milestones utilizing partner products.
Standalone Rate£2,500
Short-Form Reachtiktok
2x Dedicated TikTok Workshop Highlights (45s)
Two standalone short-form technical problem-solving clips targeting younger automotive builders.
Standalone Rate£700
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Multi-Episode Continuity
The product integration must follow a coherent narrative arc across both YouTube episodes (e.g. initial teardown followed by final assembly).
Risk: Disjointed mentions weaken the storytelling continuity that drives multi-episode viewership.
#2 Synchronized Cross-Platform Drops
Publish short-form Instagram and TikTok assets within 24 hours of the primary YouTube episode launch.
Risk: Staggered releases dilute the cross-channel algorithmic surge and reduce immediate brand recall.
#3 Category Exclusivity Compliance
Brand must define all restricted direct competitor categories in writing upon contract execution.
Risk: Vague competitive parameters cause administrative friction with adjacent aftermarket sponsors.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentHigh
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Automotive tools, diagnostics, and workshop equipmentSpecialist corrosion prevention, lubricants, and detailing productsClassic and enthusiast vehicle insurance platformsDurable workwear and rugged outdoor lifestyle gear
Key Strategic Strengths & Brand Fit
• Technical Broadcast Credibility
Host brings established mainstream television automotive journalism standards, delivering defensible editorial credibility and deep viewer trust.
• Affluent & Practical Enthusiast Demographic
The viewer base consists of vehicle owners and trade professionals with high discretionary capital allocated toward tools, project parts, and garage maintenance.
• Multi-Platform Syndication
Proven ability to repackage long-form technical builds into short-form visual hooks across TikTok and Instagram Reels.
Procurement Considerations & Safety
• Overt Commercial Sensitivity
The audience responds negatively to detached telemarketing scripts; all commercial placements must be integrated directly into active mechanical work.
• Non-Endemic Conversion Friction
Generic lifestyle or fast-moving consumer goods face lower conversion efficiency compared to specialized engineering, tool, or automotive services.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeBarn Find Discovery of 1 of 48 surviving Land Rovers - Will it Run?
300,505
YouTubeThe Perfect Body Swap Build? Subaru Impreza x classic unicorn Talbot Matra Rancho update
254,379
YouTubeRemember this Barn Find 80s MG Metro Turbo? We drive it for the first time in 34 yrs
297,329
YouTube2 x Legendary British Barn Finds - Will the Rare (one of 18 made) Turbo V8 run?
493,795
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with The Late Brake Show
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.