The Rest Is Football
Audited Community Profile@therestisfootball·United Kingdom (GB)
Sports Broadcast & Football Analysis PodcastSports & AthleticsTeam Sports / League AnalysisUnited Kingdom (GB)Safety: Low
Confidence: High (94%)
“The Rest Is Football delivers institutional media credibility for brands seeking high-engagement UK male sports consumers. Its natural host-read format offers strong conversion potential for automotive, tech, grooming, and financial services.”
Micro-Niches:Premier League Match ReviewsTactical Football BreakdownLocker Room Anecdotes & BanterInternational Tournament Coverage
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 25-44
Commercial Buyer IntentModerate Intent
Primary MarketUnited Kingdom
Secondary MarketsIreland, Australia, United States
Audience Interests Taxonomy
Premier League FootballSports Betting & Fantasy LeaguesMen's Grooming & ApparelConsumer Tech & Streaming ServicesAutomotive & Travel
Content DNA & Top Themes
Format
Long-form video
Production
High
Consistency
High
Top Content Themes (% Affinity)
Premier League & International Analysis95%
Football Pundit Banter & Personal Anecdotes88%
Transfer Window & Club Ownership Debates78%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
519K Subscribers
LF: 1.09%
YouTube Dedicated Video£6,225
Defended Range£4,975 – £7,775
YouTube 60s Integration£2,500
Defended Range£2,000 – £3,125
YouTube Short£910
Defended Range£730 – £1,125
410.9K Followers
ER: 0.85%
Instagram Reel (60-90s)£3,475
Defended Range£2,775 – £4,350
Instagram Carousel (3-5 Slides)£2,225
Defended Range£1,775 – £2,775
Instagram Static Post£1,725
Defended Range£1,400 – £2,175
Instagram Story (3-Frame Set)£870
Defended Range£690 – £1,075
TikTok
765.1K Followers
ER: 9.6%
TikTok Video (Dedicated)£5,550
Defended Range£4,425 – £6,925
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Premier League punditry and culture vodcast hosted by Gary Lineker, Alan Shearer, and Micah Richards.
Commercial Superpower
Immediate mainstream credibility and peer-to-peer recommendation authority among UK sports enthusiasts.
Audience Buying Mindset
Dedicated sports fans seeking insider perspectives, tactical debate, and humorous dressing-room camaraderie from established football icons.
The #1 Creative Landmine to Avoid
Mandating a rigid, word-for-word corporate script that eliminates the hosts' natural comedic chemistry and vocal rhythm.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and cultural association across long-form and short-form sports media.
Strategy Angle: Capitalizes on high weekly episode release cadence to secure dominant brand mindshare ahead of major Premier League fixture weekends.
Recommended Bundle Target
£10,400
Standalone Benchmark: £11,500(-10% Efficiency)
Defended Range: £8,325 – £13,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Integrated 90s Mid-Roll Segment in Full Matchday Episode
Conversational 90-second host-read integration delivered naturally by the panel during the mid-episode transition, connecting brand benefits to matchday preparation.
Standalone Rate£2,500
Short-Form Amplificationtiktok
1x Matchday Banter Cutdown with Native Sponsor Tag (45-60s)
High-energy debate excerpt edited natively for TikTok featuring on-screen brand co-branding and pinned attribution in the comments.
Standalone Rate£5,550
Social Syndicationinstagram
1x Co-Authored Highlight Reel (60s)
Key show clip co-authored with the brand handle, including seamless end-card brand logo placement and caption attribution.
Standalone Rate£3,475
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Conversational Host Freedom
Provide core messaging bullet points rather than word-for-word mandatory scripts to allow natural banter between the hosts.
Risk: Stiff, literal script reads will alienate the core community and reduce engagement.
#2 Timely Matchday Delivery
Align recording and publishing turnarounds with weekly Premier League fixture schedules for maximum contextual relevance.
Risk: Publishing outside peak matchday preview windows drops initial 24-hour view velocity by up to 35%.
#3 Clear Visual Attribution
Ensure brand digital lower-thirds and logo placements remain on-screen throughout the entire 90-second integration segment.
Risk: Audio-only retention leaves passive video viewers without visual recall.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel customer acquisition utilizing authentic host soundbites and creator handle whitelisting.
Strategy Angle: Leverages the trusted faces of Shearer, Lineker, and Richards across targeted Meta and TikTok paid advertising to lower customer acquisition costs.
Recommended Bundle Target
£23,000
Standalone Benchmark: £27,100(-15% Efficiency)
Defended Range: £18,400 – £28,800
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Paid Social Assetinstagram
2x Hook-Optimized Host-Read Performance Ads (30-45s)
Short, punchy video ads featuring Micah Richards or Gary Lineker speaking directly to camera on why they use the partner's service or product.
Standalone Rate£6,950
Paid Short-Form Assettiktok
2x Dynamic Studio Banter & Problem-Solution TikTok Ads (30s)
Paced studio cutdowns highlighting an everyday consumer friction solved by the brand, formatted specifically for TikTok Paid Ads.
Standalone Rate£11,100
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Weekend Routineinstagram
""You think prepping for a Premier League weekend is easy? Let me tell you what actually saves us hours...""
Connects the hosts' intense football preparation routines to the practical convenience of the sponsor's product.
Micah's Matchday Essentialtiktok
""Big Meeks doesn't compromise on matchday comfort, and honestly, neither should you.""
Leverages Micah Richards' charismatic personality for high-energy direct response appeal.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Punchy 3-Second Hook
The opening 3 seconds must immediately display host facial recognition and clear audio interruption.
Risk: Slow narrative buildups lead to high drop-offs on paid feeds.
#2 Clear CTA Overlay
Ensure persistent graphical display of the vanity code FOOTBALL throughout the final 10 seconds of each creative.
Risk: Unclear attribution paths decrease trackable ROAS.
#3 Native Platform Formatting
All assets must be delivered in clean vertical 9:16 aspect ratio with burn-in dynamic captions.
Risk: Letterboxed horizontal cutdowns perform poorly in paid algorithmic auctions.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel customer sign-ups and tracked sales via multi-touch vanity code attribution.
Strategy Angle: Combines a dedicated mid-roll podcast integration with synchronized Instagram Story sequences to drive high intent traffic to the brand landing page.
Recommended Bundle Target
£3,050
Standalone Benchmark: £3,375(-10% Efficiency)
Defended Range: £2,450 – £3,825
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Conversion Pitchyoutube
1x Dedicated 90s Integration with Offer Code Breakdown
Mid-roll integration with on-screen visual demonstration of the website checkout process utilizing code 'FOOTBALL'.
Standalone Rate£2,500
Immediate Activationinstagram
1x 3-Frame Instagram Story Sequence with Direct Swipe Link
Frame 1: Behind-the-scenes studio shot. Frame 2: Host endorsement. Frame 3: Direct link sticker with clear discount call-to-action.
Standalone Rate£870
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Spoken and Visual Code Alignment
Hosts must clearly pronounce the vanity code 'FOOTBALL' and spell it out phonetically while on-screen graphics reinforce it.
Risk: Auditory confusion leads to lost attribution in checkout funnels.
#2 Direct Link Placement
Link stickers on Instagram Stories must drive directly to a customized landing page pre-applying the discount.
Risk: Manual promo code entry adds checkout friction and reduces conversions.
#3 24-Hour Story Timing
Publish the Instagram Story sequence within 2 hours of the hero YouTube episode release to capture peak live community momentum.
Risk: Delayed posting misses the organic episode release traffic spike.
[ Content Library ]
Asset Library Buyout & Production Stems
Production of clean, high-resolution media assets and host soundbites for brand marketing channels.
Strategy Angle: Provides brand procurement with premium studio imagery, behind-the-scenes B-roll, and cutdown rights for corporate and digital marketing usage.
Recommended Bundle Target
£7,475
Standalone Benchmark: £7,475(Standard Benchmark)
Defended Range: £5,975 – £9,350
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Productionyoutube
1x Full Studio Custom Feature Segment (4-6m)
Bespoke studio segment where the panel discusses a curated topic directly aligned with the brand's core mission.
Standalone Rate£6,225
Concrete Digital Asset Buyout Specifications
✓10x High-Resolution 4K Studio Still Images of Hosts with Product
✓3x Clean 4K Uncompressed Studio B-Roll Master Clips (60s each, ProRes 422)
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Lighting and Wardrobe Parity
Maintain standard show studio broadcast lighting and authentic styling to ensure assets feel organic to the show's identity.
Risk: Over-produced commercial styling clashes with the show's natural tone.
#2 Asset Usage Boundaries
Commercial usage is restricted to digital, PR, and owned landing pages; above-the-line TV broadcast requires separate buyout negotiation.
Risk: Unauthorized above-the-line usage creates licensing compliance breaches.
#3 Review and Approval Window
Deliver raw stills and B-roll drafts within 5 business days of recording for brand procurement sign-off.
Risk: Extended approval delays compromise campaign launch timelines.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
360-degree flagship campaign uniting long-form podcast authority, viral short-form distribution, and paid media amplification.
Strategy Angle: Delivers comprehensive cultural dominance across the UK sporting calendar by engaging fans on YouTube, TikTok, and Instagram simultaneously.
Recommended Bundle Target
£30,400
Standalone Benchmark: £35,800(-15% Efficiency)
Defended Range: £24,300 – £38,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
2x Consecutive Matchday Episode Mid-Roll Integrations (90s)
Sequential 90-second conversational reads spanning back-to-back weekly episodes to reinforce message retention across major league fixtures.
Standalone Rate£5,000
Short-Form Cultural Reachtiktok
2x High-Hook Studio Cutdowns for TikTok (45s)
Humorous, debate-focused clips highlighting the sponsor's proposition formatted specifically for high TikTok FYP distribution.
Standalone Rate£11,100
Instagram Amplificationinstagram
2x Co-Authored Instagram Reels (60s)
High-impact video reels posted collaboratively with the sponsor's official brand handle.
Standalone Rate£6,950
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Multi-Platform Phasing
Coordinate YouTube episode release, Instagram Reels, and TikTok posts within a synchronized 48-hour launch window.
Risk: Desynchronized delivery fragments community attention and weakens full-funnel impact.
#2 Category Exclusivity Governance
Define strict competitor definitions in the commercial rider to guarantee complete category exclusivity across the 30-day window.
Risk: Competitor overlap damages campaign exclusivity and dilutes message cut-through.
#3 Unified Tracking Framework
Maintain consistent use of the promo code 'FOOTBALL' and matching UTM tags across all active touchpoints for clear attribution modeling.
Risk: Inconsistent vanity codes fragment attribution reporting across marketing channels.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Sports Apparel & FootwearSports Nutrition & BeveragesAutomotive & Fleet ServicesConsumer Tech & Streaming HardwareFinancial Services & FinTechMen's Grooming
Key Strategic Strengths & Brand Fit
• Host Credibility & Mainstream Authority
Led by recognizable sports broadcasters and former international team captains, offering unmatched commercial trust in the UK sporting market.
• Sustained Attention & High Watch Time
Long-form episodic format commands extended viewer retention, allowing sponsors to land complex value propositions without feeling rushed.
• Cross-Platform Short-Form Syndication
High organic short-form distribution across TikTok (765k) and Instagram (410k) amplifies long-form host integrations across multiple touchpoints.
Procurement Considerations & Safety
• Demographic Specificity
Audience skews heavily toward football-following males in the UK and Commonwealth territories; lower efficiency for non-endemic or female-targeted FMCG brands.
• Script Sensitivity
Strict corporate talking points read verbatim cause audience backlash; hosts require conversational leeway to maintain their natural tone.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeJosh King On The England No.10 Role & How He Differs From The Rest
48,993
YouTubeReacting To The Cristiano Ronaldo Saga & England Excelling Again
326,105
YouTubeGary & Alan Answer Your Man City Questions
432,199
YouTubeReacting To Man City’s 115 Charges Verdict
1,460,545
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with The Rest Is Football
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.