The Rick Shiels Golf Show
Audited Community Profile@rickshielsgolfshow·United Kingdom (GB)
Golf Podcast & Equipment Discussion ShowSports & AthleticsGolf / Tennis / Racket SportsUnited Kingdom (GB)Safety: Low
Confidence: High (92%)
“The Rick Shiels Golf Show delivers a qualified male-skewed demographic with high discretionary spend on golf equipment, apparel, and lifestyle products. It offers an ideal media vehicle for conversational brand integration, product desk placements, and targeted direct-response attribution.”
Micro-Niches:Golf Equipment ReviewsTour Commentary & DebateGolf Tech & Club FittingGolf Lifestyle & Travel
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 25-54
Commercial Buyer IntentHigh Intent
Primary MarketUnited Kingdom
Secondary MarketsUnited States, Canada, Australia
Audience Interests Taxonomy
Golf Equipment & Club TechnologyPGA & DP World TourGolf Travel & Course ReviewsPerformance Apparel & FootwearGolf Simulators & Launch Monitors
Content DNA & Top Themes
Format
Long-form video
Production
High
Consistency
High
Top Content Themes (% Affinity)
Golf Gear & Club Engineering95%
Professional Golf Tour Commentary88%
Consumer Advice & Buying Guides82%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
264K Subscribers
LF: 1.71%
YouTube Dedicated Video£3,250
Defended Range£2,600 – £4,050
YouTube 60s Integration£1,375
Defended Range£1,100 – £1,700
YouTube Short£820
Defended Range£650 – £1,025
143.3K Followers
ER: 0.05%
Instagram Reel (60-90s)£1,050
Defended Range£840 – £1,325
Instagram Carousel (3-5 Slides)£670
Defended Range£530 – £830
Instagram Static Post£540
Defended Range£430 – £680
Instagram Story (3-Frame Set)£260
Defended Range£210 – £330
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Studio-based golf podcast and debate platform delivering technical equipment analysis and tour commentary to active golf participants.
Commercial Superpower
Direct consumer purchase influence in the high-AOV golf category backed by trusted PGA-level authority.
Audience Buying Mindset
Avid golfers seeking candid buying advice, equipment validation, and entertaining tour analysis to improve their game and gear selection.
The #1 Creative Landmine to Avoid
Mandating rigid corporate scripts that prevent hosts from giving genuine, balanced commentary on product performance.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel brand visibility and association with premier golf commentary
Strategy Angle: Leverages the authority of full podcast episodes combined with cross-platform short-form visual cutdowns to establish widespread category presence among amateur golfers.
Recommended Bundle Target
£3,875
Standalone Benchmark: £4,300(-10% Efficiency)
Defended Range: £3,100 – £4,850
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Full Episode Title Sponsorship & In-Studio Feature
Full episode branding with verbal title sponsor mention at opening, physical product placement on the studio desk, and a dedicated 90-second in-depth host discussion segment.
Standalone Rate£3,250
Social Amplificationinstagram
1x Studio Debate Cutdown Reel (45-60s)
High-engagement studio clip highlighting an engaging discussion topic tied naturally to the brand's core product category with co-branded tag.
Standalone Rate£1,050
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Editorial Flow Preservation
Position the brand mention within the natural flow of studio conversation rather than an abrupt mid-sentence cut.
Risk: Abrupt corporate transitions trigger immediate ad-skipping behavior on long-form video platforms.
#2 Physical Sample Provision
Provide physical hardware/apparel units to the Manchester studio at least 10 business days prior to recording.
Risk: Lack of physical product eliminates natural tactile discussion and desk placement visibility.
#3 Authentic Host Dialogue
Allow Rick and Guy to translate key talking points into their natural conversational banter.
Risk: Over-scripted corporate language damages the credibility that drives viewer buying decisions.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel customer acquisition utilizing host authority and targeted social ad distribution
Strategy Angle: Extracts dynamic, high-hook studio debates and problem-solving dialogues into targeted paid social ads backed by creator whitelisting.
Recommended Bundle Target
£2,825
Standalone Benchmark: £3,150(-10% Efficiency)
Defended Range: £2,250 – £3,525
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x Direct-Response Studio Hook Reels (30-45s)
Two distinct short-form creatives addressing common golfer pain points (e.g. distance loss, gear durability, fitting errors) with clear visual solution integration.
Standalone Rate£2,100
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Gear Myth Busterinstagram
""Are you actually playing the wrong spec for your swing? Most golfers waste hundreds because they overlook this one simple detail.""
Directly confronts common amateur golf misconceptions before introducing the partner's fitting or equipment solution as the corrective measure.
The Course Survival Checkinstagram
""If your gear is letting you down after nine holes in wet conditions, you need to rethink what you're keeping in your golf bag.""
Focuses on weather reliability and technical performance to drive immediate product interest.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Immediate Pain Point Opening
Ensure the first 3 seconds focus entirely on the common golfer frustration before introducing product branding.
Risk: Delayed brand reveals or slow narrative intros yield high drop-off rates on paid social feeds.
#2 Clear Visual On-Screen Callout
Incorporate bold typographic captions highlighting key performance statistics and promotional voucher codes.
Risk: Sound-off mobile viewing results in missed commercial calls to action.
#3 Controlled Whitelisting Budget
Coordinate paid spend pacing directly with the brand's media agency to prevent audience saturation.
Risk: Over-frequency causes ad fatigue and negative sentiment in creator post comments.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel direct product sales and verifiable return on ad spend
Strategy Angle: Combines a focused mid-roll integration during a high-interest episode topic with direct tracking links and limited-time vanity discounts.
Recommended Bundle Target
£1,475
Standalone Benchmark: £1,625(-10% Efficiency)
Defended Range: £1,175 – £1,850
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Dedicated 90s Mid-Roll Podcast Integration
Host-read commercial integration during the episode midpoint featuring hands-on product demonstration, clear value proposition, and dedicated vanity offer callout.
Standalone Rate£1,375
Direct Attributioninstagram
1x 3-Frame Story Sequence with Direct Link Sticker
Frame 1: Behind-the-scenes hook from studio recording. Frame 2: Product feature highlight. Frame 3: Direct link sticker with vanity promo code overlay.
Standalone Rate£260
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Frictionless URL Structure
Provide a clean, memorable vanity URL and matching discount code (e.g. GOLFSHOW15) for verbal audio clarity.
Risk: Complex tracking URLs result in attribution leakage and diminished trackable conversion.
#2 Explicit Value Proposition
State the exact consumer benefit (e.g. 15% discount or free fitting consultation) within the first 30 seconds of the read.
Risk: Vague promotional offers fail to create purchase urgency among passive listeners.
#3 Synchronized Description Links
Ensure tracking links appear in the first two visible lines of the YouTube description above the fold.
Risk: Burying links below the description fold decreases mobile click-through conversion by up to 60%.
[ Content Library ]
Asset Library Buyout & Production Stems
Acquisition of high-grade studio photography and video collateral for owned digital channels
Strategy Angle: Capitalizes on the show's professional studio infrastructure to produce polished product imagery and candid host endorsement assets for brand website PDPs and CRM.
Recommended Bundle Target
£1,775
Standalone Benchmark: £1,975(-10% Efficiency)
Defended Range: £1,425 – £2,225
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
2x High-Definition Studio Product Cutdowns (9:16)
Two standalone vertical video edits highlighting product craftsmanship, materials, and host reactions for brand digital use.
Standalone Rate£1,650
Concrete Digital Asset Buyout Specifications
✓10x 4K Studio Stills of product on podcast desk setup with clean studio depth-of-field
✓3x Clean 1080p 60fps B-roll clips of host handling and examining the product
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Asset Usage Scope Clarity
Limit asset utilization strictly to digital PDPs, social channels, and email marketing within the agreed 90-day window.
Risk: Unauthorized out-of-home or broadcast usage breaches licensing rights and creates legal liability.
#2 High-Resolution Asset Transfer
Deliver raw uncompressed ProRes video files and high-res RAW/TIFF stills via secure cloud transfer within 5 business days of shoot.
Risk: Compressed social downloads yield poor rendering on high-resolution e-commerce storefronts.
#3 Host Quote Pre-Approval
Submit all transcribed host endorsement quotes to talent management for written verification prior to PDP publication.
Risk: Misrepresenting casual conversation as medical or certified performance claims risks compliance violations.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
Comprehensive multi-touchpoint brand launch uniting reach, paid amplification, and direct conversion
Strategy Angle: Delivers maximum market impact for major golf product launches, season kickoffs, or brand re-positioning across all active touchpoints.
Recommended Bundle Target
£7,475
Standalone Benchmark: £8,300(-10% Efficiency)
Defended Range: £5,975 – £9,350
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
1x Full Episode Primary Sponsorship & Segment Takeover
Comprehensive title episode integration including visual desk takeover, organic 2-minute product deep-dive segment, and permanent show notes link placement.
Standalone Rate£3,250
Social Amplificationinstagram
2x Co-Branded Instagram Reels (60s)
Two dedicated studio cutdown Reels spotlighting product engineering and host discussion with direct collaborative brand tagging.
Standalone Rate£2,100
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Omnichannel Timeline Synchronization
Coordinate YouTube episode release, Instagram Reels publishing, and whitelisted ad activations within a synchronized 48-hour window.
Risk: Fragmented release dates dilute full-funnel momentum and weaken attribution efficiency.
#2 Strict Category Exclusivity Enforcement
Clearly define direct competitor list in commercial rider to ensure complete segment exclusivity during launch flight.
Risk: Adjacent sponsor mentions within the same broadcast window dilute brand recall.
#3 Stock & Traffic Preparedness
Verify brand e-commerce server capacity and inventory levels prior to episode release to handle traffic spikes.
Risk: Out-of-stock notices during peak release hours directly destroy conversion potential.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentHigh
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Golf Clubs & Component ManufacturersGolf GPS & Launch MonitorsGolf Apparel, Shoes & EyewearHigh-End Men's Grooming & SupplementsAutomotive & Travel Hospitality
Key Strategic Strengths & Brand Fit
• Audience Purchasing Power
Viewer demographic comprises active amateur golfers with demonstrated willingness to spend on mid-to-high ticket sporting goods and apparel.
• Host Credibility
Direct association with Rick Shiels provides established equipment authority and consumer trust across the UK and international golf ecosystem.
• Contextual Alignment
Studio format naturally accommodates extended 2-3 minute conversational integrations without breaking content flow or triggering viewer ad fatigue.
Procurement Considerations & Safety
• Secondary Channel Scale
Channel represents a conversational companion format with lower baseline view velocity compared to main-channel on-course challenge videos.
• Editorial Objectivity Requirement
Hosts maintain critical autonomy; strict uncritical script mandates will be resisted to preserve host credibility.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeTakomo Putters Are Taking Over?
7,883
YouTubeRanking Our Best Golf Brands
16,068
YouTubeThe Pro Shop Is Back! - Episode 400 Special
14,006
YouTubeShane Lowry Dominates and Europe Win Solheim Cup!!!
16,420
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with The Rick Shiels Golf Show
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.