This Is Anfield
Audited Community Profile@thisisanfield·United Kingdom (GB)
Football Club Fan Media & Editorial PublisherSports & AthleticsTeam Sports / League AnalysisUnited Kingdom (GB)Safety: Low
Confidence: High (92%)
“This Is Anfield offers brands high-trust contextual access to dedicated football enthusiasts across YouTube and Instagram. Ideal for sports apparel, streaming platforms, VPNs, and consumer electronics seeking direct association with Premier League matchday culture.”
Micro-Niches:Liverpool FC Fan MediaPremier League Match AnalysisPress Conference CoverageClub Legends Interviews
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 25-44
Commercial Buyer IntentModerate Intent
Primary MarketUnited Kingdom
Secondary MarketsIreland, United States, Australia
Audience Interests Taxonomy
Premier League FootballLiverpool FC MatchdaysSports Betting & AnalyticsAthletic Apparel & FootwearSports Streaming & Media
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Premier League & Cup Tactical Analysis95%
Club Legends Interviews & Nostalgia88%
Press Conference & Managerial Debriefs92%
Matchday Stadium Atmosphere & Fan Culture82%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
380K Subscribers
LF: 0.87%
YouTube Dedicated Video£3,025
Defended Range£2,400 – £3,775
YouTube 60s Integration£1,150
Defended Range£910 – £1,425
YouTube Short£720
Defended Range£580 – £900
1.1M Followers
ER: 0.4%
Instagram Reel (60-90s)£2,975
Defended Range£2,375 – £3,700
Instagram Carousel (3-5 Slides)£1,925
Defended Range£1,550 – £2,400
Instagram Static Post£1,475
Defended Range£1,175 – £1,850
Instagram Story (3-Frame Set)£740
Defended Range£590 – £920
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Independent Liverpool FC media publication delivering match previews, tactical debate panels, and press coverage to a combined audience of 1.49M cross-platform football fans.
Commercial Superpower
Contextual sports authority and high matchday attention that places brand messaging directly into the matchday viewing habits of Premier League fans.
Audience Buying Mindset
Intensely loyal, analytical football fans seeking insider club perspectives, tactical validation, and matchday culture during domestic and European campaigns.
The #1 Creative Landmine to Avoid
Delivering neutral or rival-club messaging without acknowledging Liverpool FC cultural nuances, or interrupting tactical analysis with disjointed corporate scripts.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and cultural association
Strategy Angle: Secure high-visibility brand positioning across flagship YouTube tactical previews and high-impact Instagram Reels around high-profile Premier League fixtures.
Recommended Bundle Target
£5,400
Standalone Benchmark: £6,000(-10% Efficiency)
Defended Range: £4,325 – £6,750
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Matchday Tactical Preview (10-14m)
Comprehensive tactical breakdown episode leading into a major Premier League fixture with brand integration as the presenting partner across intro, mid-video segment, and visual lower thirds.
Standalone Rate£3,025
Social Amplificationinstagram
1x Tactical Snapshot & Key Match Battles (45-60s)
Fast-paced vertical reel breaking down key individual player matchups for the upcoming fixture with co-branded graphic overlays and caption sponsor integration.
Standalone Rate£2,975
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Editorial Context Alignment
Ensure brand talking points connect naturally with matchday preparation, spectator routines, or team performance metrics.
Risk: Failure to align editorial context leads to comment disengagement and viewer drop-off during the sponsorship segment.
#2 Platform Timeliness
Deliverable publication must strictly precede match kickoff by 24 to 48 hours to capture peak fan anticipation.
Risk: Late publishing post-kickoff diminishes organic impression velocity by up to 60%.
#3 Respect Fan Culture
Avoid brand claims that conflict with club heritage or attempt forced enthusiasm regarding rival organizations.
Risk: Violating supporter sentiment provokes community backlash in the comments section.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel conversion ads for Meta and TikTok paid acquisition
Strategy Angle: Leverage publisher editorial trust via Meta Whitelisted Partnership Ads, converting sports lifestyle audiences through high-hook problem/solution creative.
Recommended Bundle Target
£8,025
Standalone Benchmark: £8,925(-10% Efficiency)
Defended Range: £6,425 – £10,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x High-Hook Matchday Lifestyle Reels (30-45s)
Dynamic vertical performance creatives demonstrating how the brand solves a specific matchday friction point (e.g. streaming security, match travel, athletic training).
Standalone Rate£5,950
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
Matchday Streaming / Travel Frictioninstagram
""If you've ever tried watching the match while traveling abroad, you know the absolute nightmare of geo-blocks and lag...""
Directly addresses the common fan pain point of accessing live sports coverage away from home before presenting the brand solution.
Everyday Supporter Upgradeinstagram
""There are three things every supporter needs on matchday, but most fans completely overlook this one...""
Curiosity hook contrasting standard fan preparation with the sponsored product's practical advantage.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Immediate Native Hook
The opening 3 seconds must feature natural conversational cadence rather than a corporate ad bumper.
Risk: Corporate title cards trigger immediate scroll-away behavior on Instagram feeds.
#2 Clear Call-to-Action
Include explicit verbal and on-screen CTA directing viewers to the link in bio or tap-through card.
Risk: Vague brand awareness sign-offs fail to generate trackable click-through traffic.
#3 No Unverified Claims
All product performance claims must adhere to UK ASA guidelines, particularly for sports betting, finance, or tech services.
Risk: Regulatory non-compliance risks ad account suspension and brand reputational damage.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel sales conversions and trackable return on ad spend
Strategy Angle: Drive measurable sales conversions using trackable discount codes and contextual integrations across long-form YouTube debate and Instagram Stories.
Recommended Bundle Target
£1,700
Standalone Benchmark: £1,900(-10% Efficiency)
Defended Range: £1,350 – £2,125
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Dedicated 90s Mid-Roll Tactical Integration
High-intent host-read integration embedded naturally inside a high-traffic YouTube match post-mortem video with on-screen code display and active demonstration.
Standalone Rate£1,150
Attribution Driverinstagram
1x 3-Frame Direct Response Story Sequence
Sequential story arc framing the user problem in frame 1, demonstrating product solution in frame 2, and delivering a direct swipe-up link with voucher code in frame 3.
Standalone Rate£740
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Attribution Code Prominence
The vanity code 'ANFIELD' and tracking link must appear prominently in the video description first two lines and pinned comment.
Risk: Buried promo links result in lost direct-response attribution and underreported ROAS.
#2 Host-Read Authenticity
The integration must be delivered by regular channel talent using their genuine conversational style rather than automated voiceover.
Risk: Impersonal ad reads generate high audience drop-off and lower conversion rates.
#3 Direct Problem-Solution Transition
Transition cleanly from sports discussion into the product pitch without jarring mid-sentence cuts.
Risk: Abrasive topic switching creates audience friction and negative perception of the sponsor.
[ Content Library ]
Asset Library Buyout & Production Stems
High-production brand asset creation for brand-owned marketing channels
Strategy Angle: Acquire high-quality sports editorial content, studio stills, and raw interview B-roll for brand-owned digital marketing channels and retail displays.
Recommended Bundle Target
£3,625
Standalone Benchmark: £3,625(Standard Benchmark)
Defended Range: £2,900 – £4,525
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x 4K Co-Branded Sports Documentary Short (16:9)
High-production mini-documentary exploring matchday preparation or historical football moments, featuring seamless brand co-branding suitable for omnichannel repurposing.
Standalone Rate£3,025
Concrete Digital Asset Buyout Specifications
✓10x High-Resolution 4K Matchday Lifestyle & Product Stills
✓Uncut 4K ProRes B-Roll package of studio analysis setup and lifestyle footage
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Asset Specification Compliance
All raw footage and photographic deliverables must be provided in 4K resolution at 24/60fps with color-graded master files.
Risk: Sub-par resolution or compression limits usability across large-format e-commerce and retail displays.
#2 Clean Audio Stems
Deliver voiceover and dialogue audio as separated uncompressed WAV stems without embedded background music.
Risk: Baked-in background audio prevents brand sound design and localization repurposing.
#3 Strict Licensing Adherence
Usage of third-party sports footage or copyrighted Premier League broadcast assets must be strictly cleared or excluded.
Risk: Broadcast rights infringements will result in copyright strikes and mandatory campaign takedowns.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
360-degree flagship campaign uniting reach, paid creative, and direct attribution
Strategy Angle: Dominate the sports narrative across an entire matchday cycle by combining high-reach YouTube long-form, high-frequency Instagram assets, and paid acquisition whitelisting.
Recommended Bundle Target
£12,500
Standalone Benchmark: £13,900(-10% Efficiency)
Defended Range: £10,000 – £15,600
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
1x Dedicated Headline Match Preview & Panel (12-15m)
Flagship matchday preview episode with the brand positioned as title sponsor across visual overlays, verbal introductions, and mid-segment tactical analysis.
Standalone Rate£3,025
Cultural Frequencyinstagram
2x Matchday Social Breakdowns (60s)
Two co-branded Instagram Reels delivering pre-match insights and post-game reactions with sponsor tagging and on-screen graphics.
Standalone Rate£5,950
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Omnichannel Synchronicity
All package deliverables must launch within a coordinated 72-hour window centered on a headline fixture.
Risk: Fragmented rollout dilutes cross-platform frequency and reduces overall campaign impact.
#2 Exclusivity Enforcement
Creator must verify that no competing brands are featured in preceding or succeeding episodes during the 30-day window.
Risk: Competitive clutter undermines premium brand association and dilutes consumer recall.
#3 Consistent Brand Tagging
Maintain standardized vanity links, voucher code 'ANFIELD', and partner tags across all video descriptions and social captions.
Risk: Inconsistent tag implementation compromises end-to-end attribution analytics.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Sports Apparel & FootwearSports Betting & iGaming (Regulated)Sports Media & OTT Streaming ServicesVPN & CybersecurityMen's Grooming & Lifestyle FMCG
Key Strategic Strengths & Brand Fit
• Dedicated Club Authority
Established 25-year institutional standing within Liverpool FC fan culture, delivering strong brand authority and loyal community trust.
• Multi-Platform Audience Scale
Over 1.4M combined followers across YouTube and Instagram, providing broad reach across short-form news feeds and long-form analysis.
• High Event-Driven Frequency
Continuous, predictable content output aligned with the domestic and European football match calendar.
Procurement Considerations & Safety
• Club Specificity
Heavy demographic concentration of Liverpool FC supporters limits effectiveness for broad neutral football activations or rival club campaigns.
• Engagement Dispersion
Instagram performance reflects high passive news consumption with engagement rates stabilizing around 0.4%, requiring performance whitelisting for direct conversion.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeLIVERPOOL 0-3 MAN CITY | Andoni Iraola Press Conference
74,408
YouTube'Anfield is UNIQUE!' | Phil Thompson Previews Liverpool vs. Man City
6,000
YouTubeLIVERPOOL vs MAN CITY | Andoni Iraola Press Conference
66,639
YouTube'My first goal for Liverpool was EMOTIONAL' | John Aldridge Interview
3,811
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with This Is Anfield
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.