Thomas Mulligan

Thomas Mulligan

Audited Community Profile
@thomasmulligan·United States (US)
Science, Mystery & Documentary Video EssayistNews & CommentaryGeopolitics / History / DocumentariesUnited States (US)Safety: Low
Confidence: High (90%)

“Thomas Mulligan delivers high-retention narrative essays exploring space, historical mysteries, and scientific paradoxes, reaching an intellectual 18-34 male-skewed demographic. Optimal for subscription EdTech, privacy tools, consumer tech, and direct-response brands requiring engaged watch time.”

Micro-Niches:Existential Science & SpaceHistorical Mysteries & AnomaliesScientific Thought ExperimentsCuriosity Video Essays
YouTube
2.1M
@thomasmulligan·2.25% LF ER
Instagram
312.7K
@mulligan.tv·0.58% ER
TikTok
1.1M
@mulligan.tv·8.24% ER

Audience Demographics & Content DNA

Audited buyer mindset, audience geography distribution, and production standards

Inferred Audience Profile

Demographic ProfileMale-skewed, 18-34
Commercial Buyer IntentModerate Intent
Primary MarketUnited States
Secondary MarketsUnited Kingdom, Canada, Australia
Audience Interests Taxonomy
Space Exploration & AstrophysicsTheoretical Physics & The Fermi ParadoxHistorical Anomalies & ArchaeologyAudiobooks & Digital LearningCybersecurity & Privacy Tools

Content DNA & Top Themes

Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Space & Existential Science95%
Scientific Anomalies & Mysteries92%
Historical & Archaeological Trivia86%
Speculative Technology & AI Evolution78%

Itemized 16-Knot Defended Rate Cards

Live statutory deliverable pricing calibrated for United States (US)

Formula Verified via 16 Empirical Knots

YouTube

2.1M Subscribers

LF: 2.25%
YouTube Dedicated Video$22,200
Defended Range$17,700 – $27,700
YouTube 60s Integration$10,600
Defended Range$8,500 – $13,300
YouTube Short$5,750
Defended Range$4,600 – $7,200

Instagram

312.7K Followers

ER: 0.58%
Instagram Reel (60-90s)$3,900
Defended Range$3,100 – $4,875
Instagram Carousel (3-5 Slides)$2,450
Defended Range$1,975 – $3,075
Instagram Static Post$1,950
Defended Range$1,550 – $2,450
Instagram Story (3-Frame Set)$970
Defended Range$780 – $1,225

TikTok

1.1M Followers

ER: 8.24%
TikTok Video (Dedicated)$11,200
Defended Range$9,000 – $14,100
SignCollab Talent DNA Analysis

Creator Strategic DNA & Talent Executive Brief

Vanity Voucher: MULLIGAN10
Science and mystery documentary video essayist blending existential astrophysics with accessible historical deep-dives.
Commercial Superpower

Ability to sustain high viewer retention through narrative suspense, making commercial sponsor breaks feel like natural extensions of the video's exploration.

Audience Buying Mindset

Intellectually curious learners seeking stimulating philosophical and scientific explanations during dedicated leisure viewing.

The #1 Creative Landmine to Avoid

Forcing an abrupt, transactional telemarketing script that breaks narrative immersion and triggers viewer skip behavior.

Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)

Itemized line-item pricing, strategic angles, and contract entitlements

Market Applied: United States (US)
[ Reach ]

Mass Cultural Reach & Brand Association

Top-of-funnel mass awareness and intellectual brand alignment across long-form and short-form channels

Strategy Angle: Deploys a hero long-form YouTube integration paired with organic short-form cutdowns on TikTok and Instagram to maximize cross-platform impressions.
Recommended Bundle Target
$23,100
Standalone Benchmark: $25,700(-10% Efficiency)
Defended Range: $18,500 – $28,900
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Integrated Mid-Roll Sponsor Segment (60-90s)
Thematically aligned sponsor integration embedded directly at the narrative midpoint of a major science documentary essay.
Standalone Rate$10,600
Short-Form Amplificationtiktok
1x Curiosity-Led Explainer Short (45-60s)
Fast-paced TikTok trivia video featuring an organic brand mention or visual product integration seamlessly incorporated into the mystery narrative.
Standalone Rate$11,200
Social Extensioninstagram
1x Science Mystery Reel with CTA (30-45s)
Cross-distributed Instagram Reel exploring a compelling scientific anomaly with a direct call-to-action in the caption and closing frame.
Standalone Rate$3,900
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Organic Narrative Transition
Sponsor pitch must bridge directly from the video topic (e.g. from data security in space to personal digital privacy).
Risk: Abrupt cuts ruin viewer retention and trigger immediate sponsor skipping.
#2 Accurate Scientific Framing
Brand claims must remain factually sound and avoid pseudo-scientific hyperbole.
Risk: Audience will scrutinize and debunk inflated claims in comment threads.
#3 Platform-Native Aspect Ratios
Vertical deliverables for TikTok and Reels must be natively framed rather than uncropped 16:9 letterboxed clips.
Risk: Poor formatting sharply reduces algorithmic distribution.
[ Paid Creative ]

High-CTR Performance Creative & Whitelisting

Top Recommendation

Middle-of-funnel customer acquisition leveraging authentic creator-led problem-solving hooks on Meta and TikTok

Strategy Angle: Combines high-converting UGC-style direct-response hooks with 60-day whitelisting rights to allow paid growth teams to scale profitable ad spend.
Recommended Bundle Target
$25,700
Standalone Benchmark: $28,500(-10% Efficiency)
Defended Range: $20,600 – $32,100
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Meta Creative Testinginstagram
2x Direct-Response Problem-Solver Reels (30-45s)
Two distinct concept variations focusing on digital efficiency, learning acceleration, or daily workflow optimization.
Standalone Rate$7,800
TikTok Creative Testingtiktok
1x Curiosity Hook Direct-Response Video (30-45s)
TikTok-native problem-to-solution narrative utilizing text overlays, fast-cut editing, and clear CTA.
Standalone Rate$11,200
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Information Overload Paradoxinstagram
""Most people spend hours searching for reliable information online, but here is what top researchers actually use instead...""
Hooks the viewer with the friction of finding high-quality knowledge before introducing the sponsor app as the streamlined solution.
Digital Vulnerability Reality Checktiktok
""If you think your personal data is secure just because you use private browsing, science says you are making a massive mistake.""
Leverages scientific skepticism and cybersecurity awareness to drive immediate utility tool sign-ups.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 First 3-Second Hook Retention
Creator must deliver the verbatim hook within the first 3 seconds with on-screen visual proof.
Risk: Slow intros result in high scroll-away rates on paid ad placements.
#2 Clear Frictionless CTA
Explicit verbal and visual instruction directing users to tap the link and apply code MULLIGAN.
Risk: Vague closing instructions lower attribution tracking and checkout conversion.
#3 Zero Corporate Filter
Visual style must retain creator's signature organic documentary aesthetic rather than looking like an agency corporate commercial.
Risk: Overly polished corporate ads suffer severe CTR degradation in paid feeds.
[ Conversion ]

Direct Response & Vanity Voucher Attribution

Bottom-of-funnel conversions, trial starts, and trackable customer acquisition via dedicated promo codes

Strategy Angle: Combines a dedicated YouTube mid-roll integration with supporting Instagram Story swipe-up sequences and TikTok link-in-bio presence.
Recommended Bundle Target
$20,500
Standalone Benchmark: $22,800(-10% Efficiency)
Defended Range: $16,400 – $25,600
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Dedicated 90-Second Mid-Roll Integration
Comprehensive product demonstration showing real interface usage, unique benefits, and exclusive vanity code pitch.
Standalone Rate$10,600
Conversion Pushinstagram
1x 3-Frame Story Sequence with Direct Link Sticker
Frame 1: Problem statement; Frame 2: Product screenshot/demonstration; Frame 3: Exclusive discount link sticker with code MULLIGAN.
Standalone Rate$970
Affiliate Reinforcementtiktok
1x Dedicated Product Breakdown Video (45s)
Focused showcase of the brand's primary value proposition paired with a pinned comment directing to bio link.
Standalone Rate$11,200
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Prominent UI Screen Capture
Integration must include at least 15 seconds of direct screen recording showing the platform interface in action.
Risk: Talking-head-only pitches fail to clearly communicate product utility to prospective buyers.
#2 Verbal & Visual Code Overlay
Vanity code MULLIGAN must remain clearly visible on-screen throughout the entire promotional pitch.
Risk: Missing visual overlays reduce code recall and untracked checkout leakage.
#3 Timely Story Deployment
Instagram Story sequence must go live within 2 hours of the long-form YouTube video publication to capitalize on initial traffic surge.
Risk: Delayed cross-posting dilutes omnichannel momentum and lower total conversion volume.
[ Content Library ]

Asset Library Buyout & Production Stems

Creation of high-production educational storytelling assets for brand-owned marketing channels and paid funnels

Strategy Angle: Secures professional narrative video content and raw footage assets for the brand to deploy across PDPs, email funnels, and brand channels.
Recommended Bundle Target
$30,000
Standalone Benchmark: $30,000(Standard Benchmark)
Defended Range: $24,000 – $37,500
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x Brand-Owned Explainer Video (5-8m, 16:9 4K)
Fully edited documentary-style brand origin or technology explainer video delivered for brand's YouTube channel or website.
Standalone Rate$22,200
Concrete Digital Asset Buyout Specifications
✓1x 4K Master Video File (16:9, ProRes 422, uncompressed audio)
✓3x 24-bit 48kHz Broadcast-Quality Voiceover Audio Tracks (.wav)
✓15x 4K Clean Visual B-Roll Clips with neutral backplates
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Clean Split Audio Delivery
All delivered video assets must include separated audio stems (dialogue, sound effects, background music).
Risk: Baked-in audio prevents brand editors from adapting assets for international localization.
#2 Strict Asset QC Standards
Footage must be color-graded to professional Rec.709 standards without clipped highlights or crushed shadows.
Risk: Sub-par footage requires costly post-production remastering by internal brand teams.
#3 Clearly Defined Rights Scope
Digital PDP and ad usage rights are limited to 90 days across brand digital properties without TV broadcast broadcast extensions.
Risk: Exceeding licensing boundaries triggers creator talent contract disputes.
[ Full-Funnel ]

Full-Funnel Omnichannel Takeover

Flagship 360-degree campaign dominating YouTube, TikTok, and Instagram with category exclusivity and paid whitelisting

Strategy Angle: Maximizes brand presence across all three active creator platforms simultaneously, capturing top-of-funnel reach, middle-of-funnel paid efficiency, and direct bottom-of-funnel conversions.
Recommended Bundle Target
$55,100
Standalone Benchmark: $64,800(-15% Efficiency)
Defended Range: $44,100 – $68,900
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Long-Form Anchoryoutube
1x Dedicated 90s Mid-Roll Integration in Major Documentary
High-visibility integrated sponsor segment in a headline YouTube science documentary with pinned comment and description links.
Standalone Rate$10,600
Short-Form Synchronized Pushtiktok
2x Two Co-Authored Educational Shorts (45s)
High-tempo TikTok videos demonstrating practical problem-solving using the sponsor tool, scheduled around the YouTube launch.
Standalone Rate$22,400
Instagram Visual Reachinstagram
2x Two Science Curiosity Instagram Reels (30-60s)
Engaging Reels covering related phenomena with seamless sponsor integrations and clear call-to-actions.
Standalone Rate$7,800
Story Conversion Sequenceinstagram
1x 3-Frame Story Sequence with Interactive Link Sticker
Direct-response conversion bridge deployed alongside the Reel releases directing followers to promotional landing page.
Standalone Rate$970
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronized Omnichannel Rollout
All deliverables across YouTube, TikTok, and Instagram must launch within a tightly orchestrated 7-day campaign window.
Risk: Staggered, disconnected posts reduce multi-touch frequency and lower brand recall.
#2 Enforced Category Exclusivity
Creator management must confirm no adjacent category sponsors are featured 14 days before or after launch.
Risk: Competing sponsor clutter dilutes message authority and confounds attribution.
#3 Rigorous Link Tracking Verification
All bio links, pinned comments, and story stickers must be tested with active UTM parameters prior to public posting.
Risk: Broken tracking parameters result in lost direct attribution and compromised ROI auditing.

Brand Fit, Strategic Strengths & Procurement Safety

Audited commercial intent, sponsor suitability, and institutional brand safety scorecard

Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
EdTech & Online Learning PlatformsAudiobook & E-Book SubscriptionsCybersecurity, VPN & Privacy SoftwareConsumer Tech & Ambient Home HardwareDirect-to-Consumer Functional Nutrition & Coffee

Key Strategic Strengths & Brand Fit

• Long-Form Watch Time & Intellectual Authority
Maintains disciplined narrative pacing that keeps viewer attention focused across 10-20 minute essays, creating ideal low-skip environments for integrated mid-rolls.
• Cross-Platform Short-Form Amplification
Established multi-platform presence with 1.1M TikTok followers and 312k Instagram followers capable of distributing concise, high-hook promotional cuts.
• High Receptivity to Subscription SaaS & EdTech
Viewer demographic actively values cognitive development, productivity tools, and digital privacy solutions, ensuring consistent click-through on tracked links.

Procurement Considerations & Safety

Safety: Low
• Resistance to Hard-Sell Telemarketing Pitches
Audience expects organic thematic transitions; abrupt, non-contextual direct-response infomercials lead to viewer drop-off.
• Category Saturation in Digital Subscriptions
Science and mystery channels frequently rotate EdTech and VPN sponsors; campaign copy requires unique narrative angles to avoid ad blindness.

Recent Content & Performance Audit

Audited uploads with validated view counts and engagement velocity

The Most Disturbing Experiments EverYouTube

The Most Disturbing Experiments Ever

3,657
Will Humanity Survive The Great Filter?YouTube

Will Humanity Survive The Great Filter?

174,268
9 Mysteries Science Still Can’t ExplainYouTube

9 Mysteries Science Still Can’t Explain

225,333
Will Humanity Ever Become a Type 1 Civilization?YouTube

Will Humanity Ever Become a Type 1 Civilization?

1,626,307
SignCollab Bilateral Execution Protocol

Execute a Legally Binding Agreement with Thomas Mulligan

Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.

SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.