Those Vegan Guys
Audited Community Profile@thoseveganguys·United Kingdom (GB)
Plant-Based Culinary & Daily Vlog CreatorsFood & CulinaryWeeknight Meals / Meal PrepUnited Kingdom (GB)Safety: Low
Confidence: High (90%)
“Those Vegan Guys deliver dedicated access to a mature British plant-based audience seeking practical, everyday food solutions. The channel represents high-trust, cost-effective placement for FMCG food brands, retail grocers, and ethical household products.”
Micro-Niches:Vegan Meal PreparationUK Supermarket Grocery HaulsPlant-Based Budget CookingConversational Daily Vlogging
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileBalanced, 25-54
Commercial Buyer IntentModerate Intent
Primary MarketUnited Kingdom
Secondary MarketsIreland, United States, Australia
Audience Interests Taxonomy
Plant-based cookingUK retail grocery dealsCruelty-free lifestyleDaily personal vlogsCommunity podcasts
Content DNA & Top Themes
Format
Long-form video
Production
Medium
Consistency
High
Top Content Themes (% Affinity)
Everyday Plant-Based Recipes92%
UK Supermarket Vegan Hauls88%
Daily Life Diary & Community Chat85%
Vegan Lifestyle & Activism Advocacy78%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
21.2K Subscribers
LF: 10.66%
YouTube Dedicated Video£430
Defended Range£350 – £540
YouTube 60s Integration£210
Defended Range£170 – £260
YouTube Short£96
Defended Range£77 – £120
10.3K Followers
ER: 0.35%
Instagram Reel (60-90s)£140
Defended Range£110 – £170
Instagram Carousel (3-5 Slides)£98
Defended Range£79 – £120
Instagram Static Post£77
Defended Range£62 – £96
Instagram Story (3-Frame Set)£38
Defended Range£30 – £48
TikTok
3.8K Followers
ER: 10.53%
TikTok Video (Dedicated)£63
Defended Range£50 – £78
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
UK-based plant-based creators delivering accessible home cooking tutorials, retail grocery guides, and candid daily vlogs.
Commercial Superpower
Grassroots community trust and practical credibility when evaluating UK supermarket food products.
Audience Buying Mindset
Viewers seek unpretentious, budget-conscious plant-based living advice and trust the creators' candid, honest assessments of everyday products.
The #1 Creative Landmine to Avoid
Imposing scripted, high-gloss corporate jargon or forcing an artificial telemarketing pitch that conflicts with their candid domestic kitchen environment.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Community Reach & Native Brand Association
Top-of-funnel brand awareness within the UK plant-based consumer demographic
Strategy Angle: Leverages the duo's consistent cooking format and multi-platform presence to introduce a food or kitchen brand to dedicated vegan households.
Recommended Bundle Target
£570
Standalone Benchmark: £630(-10% Efficiency)
Defended Range: £460 – £710
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Kitchen Recipe & Brand Feature Video (8-12m)
A full-length home kitchen cookalong creating an accessible weeknight meal centered on the partner brand's product.
Standalone Rate£430
Social Amplificationinstagram
1x Recipe Summary & Taste-Test Reel (60s)
Fast-paced vertical recipe breakdown highlighting product usage, final plating, and genuine taste review.
Standalone Rate£140
Short-Form Syndicationtiktok
1x Quick Kitchen Tip & Product Showcase (30-45s)
Direct-to-camera vertical demonstration illustrating how the product simplifies everyday plant-based meal prep.
Standalone Rate£63
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Maintain Authentic Domestic Setting
Film all cooking steps within the creators' genuine home kitchen without artificial studio staging.
Risk: Staged commercial setups diminish the channel's core strength of unvarnished reliability.
#2 Clear Product Utility
Demonstrate the practical application of the product within an everyday budget-friendly recipe.
Risk: Abstract brand positioning fails to engage their value-focused consumer audience.
#3 Natural Dialogue Delivery
Allow creators to explain benefits in their organic conversational tone rather than verbatim corporate copy.
Risk: Corporate-sounding scripts trigger ad-avoidance and negative viewer commentary.
[ Paid Creative ]
Performance Paid Creative & Paid Ads Whitelisting
Top RecommendationMiddle-of-funnel customer acquisition for plant-based food and FMCG brands on Meta and TikTok
Strategy Angle: Combines relatable creator-led problem-solution creative hooks with targeted paid ad distribution to drive qualified traffic to DTC or retail channels.
Recommended Bundle Target
£430
Standalone Benchmark: £480(-10% Efficiency)
Defended Range: £340 – £540
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x High-Hook Native Product Review Reels (30-45s)
Two distinct vertical creative assets focusing on product convenience and flavor comparison in a home kitchen setting.
Standalone Rate£280
Short-Form Direct Responsetiktok
1x Direct Taste Test & Problem-Solution TikTok (30s)
Engaging vertical demonstration highlighting the ease of replacing non-vegan staples with the featured brand.
Standalone Rate£63
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Weeknight Dinner Shortcutinstagram
""Hello loves! If you're struggling for a quick vegan tea tonight that doesn't cost the earth, look at this.""
Directly tackles weeknight meal fatigue before introducing the partner product as an effortless, affordable solution.
The Supermarket Taste Testtiktok
""Right, we've had so many of you asking if this is actually worth buying in your weekly shop, so let's try it right now.""
Leverages their established authority in reviewing supermarket staples to provide social proof and purchase validation.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Front-Load Visual Product Action
Show the product in use within the opening 3 seconds of vertical video creative.
Risk: Slow narrative introductions cause steep drop-offs in paid scroll-through rates.
#2 Emphasize UK Availability
Explicitly state where consumers can purchase the item (e.g., specific UK supermarkets or direct delivery).
Risk: Ambiguity regarding purchase channels leads to lost conversion velocity.
#3 Authentic Tone Preservation
Maintain warm Northern English colloquial phrasing in ad hooks to preserve native engagement.
Risk: Generic ad phrasing reduces click-through rates by signaling overt advertising.
[ Conversion ]
Direct-Response & Promotional Voucher Attribution
Bottom-of-funnel customer acquisition with trackable coupon attribution
Strategy Angle: Deploys mid-roll video integrations and active story links with custom voucher codes to convert high-intent viewers into measurable buyers.
Recommended Bundle Target
£280
Standalone Benchmark: £310(-10% Efficiency)
Defended Range: £220 – £350
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Integrated Mid-Roll Sponsorship (90-120s)
Dedicated mid-roll integration seamlessly embedded into a weekly meal vlog, detailing product benefits and voucher redemption steps.
Standalone Rate£210
Direct Traffic Driverinstagram
1x 3-Frame Instagram Story Sequence with Link Sticker
Frame 1: Kitchen teaser; Frame 2: Product endorsement; Frame 3: Direct swipe-up/sticker link with vanity discount code.
Standalone Rate£38
Multi-Platform Conversion Supporttiktok
1x Call-to-Action Short Form Video (30s)
Concise product highlight guiding viewers directly to the promotional offer link.
Standalone Rate£63
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Clear Offer Articulation
Clearly state the code 'VEGANGUYS' and percentage discount both audibly and via on-screen graphics.
Risk: Poor code visibility reduces tracked conversion attribution.
#2 Frictionless URL Placement
Ensure tracking links appear as the first link in the YouTube description and pinned comment.
Risk: Burying links below the fold causes immediate drop-off in outbound referral traffic.
#3 Contextual Placement Timing
Integrate the sponsorship pitch during the actual meal preparation segment rather than at video outro.
Risk: End-of-video placements suffer from significant audience drop-off.
[ Content Library ]
Recipe Content Library & Digital Usage Rights
Production of authentic recipe media assets for brand-owned marketing channels
Strategy Angle: Provides the brand with real-world, home-cooked recipe footage and photography for use across digital product pages and social feeds.
Recommended Bundle Target
£580
Standalone Benchmark: £580(Standard Benchmark)
Defended Range: £460 – £730
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x Full 4K Clean Kitchen Recipe Demonstration (16:9)
High-resolution kitchen recipe walkthrough provided with clean audio and raw product demonstration segments.
Standalone Rate£430
Concrete Digital Asset Buyout Specifications
✓8x high-resolution lifestyle stills of ingredient packaging and finished plated dishes in kitchen setting
✓10 minutes of raw 1080p/4K cooking process footage including chopping, simmering, and product pouring
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Clean Product Label Framing
Ensure brand packaging is clean, well-lit, and unblemished throughout preparation and plating shots.
Risk: Obscured branding limits the commercial utility of the acquired asset library.
#2 Technical Video Standards
Capture footage with balanced natural lighting and high-definition resolution suitable for e-commerce embedding.
Risk: Poor lighting renders assets unsuitable for official brand digital channels.
#3 Adherence to Recipe Spec
Follow mutually agreed ingredient proportions and cooking steps precisely as outlined in campaign brief.
Risk: Improper product usage damages credibility when repurposed on brand product pages.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
Complete cross-platform campaign supporting a major UK plant-based product launch or Veganuary activation
Strategy Angle: Unites long-form YouTube authority, short-form multi-platform frequency across Instagram and TikTok, and paid whitelisting to maximize brand penetration.
Recommended Bundle Target
£1,100
Standalone Benchmark: £1,300(-15% Efficiency)
Defended Range: £880 – £1,375
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Launch Day Recipe & Supermarket Feature (10-12m)
In-depth video exploring the new product launch, how it fits into daily shopping, and a complete recipe cookalong.
Standalone Rate£430
Multi-Platform Frequencyinstagram
2x Launch Teaser & Recipe Highlights (60s)
Two dedicated Instagram Reels highlighting initial unboxing/taste test and final recipe execution.
Standalone Rate£280
Short-Form Amplificationtiktok
2x Viral Recipe Concept & Supermarket Spotting (30-45s)
Two vertical TikTok videos showing product discovery on supermarket shelves and fast kitchen utility.
Standalone Rate£130
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronized Cross-Platform Launch
Coordinate publishing times across YouTube, Instagram, and TikTok to maximize launch-day algorithm momentum.
Risk: Staggered, uncoordinated rollouts dilute immediate consumer purchase intent.
#2 Strict Retail Availability Alignment
Verify that nationwide UK stock is confirmed on shelves before public release of video assets.
Risk: Driving consumer demand before retail distribution is fully live leads to wasted ad spend.
#3 Rigorous Category Exclusivity Enforcement
Maintain complete category blackout against direct competing substitutes during the 30-day flight.
Risk: Conflicting brand endorsements dilute message authority and confuse consumer recall.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Plant-based food and beverage brandsUK grocery retail and delivery servicesEthical home and kitchen essentialsCruelty-free personal care and pet supplies
Key Strategic Strengths & Brand Fit
• Audience Trust & Accessibility
Demonstrates high credibility with UK plant-based consumers seeking practical, affordable everyday meal ideas without culinary pretension.
• Publishing Frequency & Cadence
Consistent daily publishing schedule maintains regular touchpoints and habitual viewing habits among core subscribers.
• Retail Sector Relevance
Established history of categorizing and auditing inventory across major British supermarket chains provides authentic context for retail FMCG campaigns.
Procurement Considerations & Safety
• Media Scale Limitations
Audience scale sits in the micro-tier range; commercial valuation should be structured around targeted community trust rather than broad mass-market reach.
• Production Aesthetic
Lo-fi, authentic home-recorded visual style is unsuited for polished, corporate-gloss brand creative requirements.
• Platform Engagement Dispersion
Engagement is heavily concentrated in YouTube comments, with lower organic interaction rates on static Instagram feed placements.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTube#TheDailyThing 142 Isis update and hi from Jay. #fleas #cats #diary #ThoseVeganGuys
346
YouTubeSunday LIVE in the Kitchen - Carrot, Coriander & Cashew Soup
1,498
YouTube#TheDailyThing 141 Homemade soup from today's live. #vegan #veganfood #ThoseVeganGuys
432
YouTubeThose Vegan Podcasts - Ep #3 - Our LOVE of Star Trek
900
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Those Vegan Guys
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.