Tim Grose
Audited Community Profile@timgrose·United Kingdom (GB)
Masters Marathon Runner & Running Tech AnalystHealth & FitnessRunning / Marathon / EnduranceUnited Kingdom (GB)Safety: Low
Confidence: High (90%)
“Tim Grose provides an authoritative media channel for performance running brands, GPS hardware, and endurance SaaS targeting affluent UK and global adult runners. His audience relies on his pragmatic assessments for direct buying decisions.”
Micro-Niches:Running Shoe ComparisonsMarathon Training & Injury RecoveryRunning Wearables & GPS AnalyticsMasters Athletics & Parkrun
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 28-54
Commercial Buyer IntentHigh Intent
Primary MarketUnited Kingdom
Secondary MarketsUnited States, Australia, Ireland
Audience Interests Taxonomy
Marathon PreparationRunning Footwear EngineeringGarmin & Strava Performance TrackingInjury Rehabilitation & Masters Athletics
Content DNA & Top Themes
Format
Long-form video
Production
Medium
Consistency
High
Top Content Themes (% Affinity)
Running Shoe Testing & Comparisons92%
Training Platform & Wearable Analytics88%
Marathon Training & Masters Athletics85%
Running YouTuber Community Commentary78%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
8.8K Subscribers
LF: 4.86%
YouTube Dedicated Video£530
Defended Range£420 – £660
YouTube 60s Integration£230
Defended Range£180 – £290
YouTube Short£120
Defended Range£94 – £150
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
UK-based distance running analyst providing evidence-based footwear reviews and marathon training breakdowns.
Commercial Superpower
High credibility and technical trust that turns neutral viewers into qualified purchasers of running products.
Audience Buying Mindset
Analytical adult runners seeking objective, no-nonsense validation before investing in high-ticket running gear and software.
The #1 Creative Landmine to Avoid
Forcing exaggerated marketing claims or scripted bullet points without allowing him to discuss real-world wear nuances.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Technical Authority & Marathon Community Reach
Top-of-funnel consideration and credibility among dedicated marathoners
Strategy Angle: Leverages his long-form benchmark format to position the brand as an essential part of an athlete's training rotation.
Recommended Bundle Target
£590
Standalone Benchmark: £650(-10% Efficiency)
Defended Range: £470 – £740
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Benchmarkyoutube
1x Comprehensive Shoe / Tech Benchmark Video (8-12m)
In-depth, structured review comparing the sponsor product against category standards, detailing midsole response, weight, and training fit.
Standalone Rate£530
Bite-Sized Teaseryoutube
1x Quick-Hit Spec Breakdown YouTube Short (45-60s)
High-pacing short-form overview summarizing the key verdict from the long-form review to capture algorithmic browse traffic.
Standalone Rate£120
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Data-First Messaging
Frame all product advantages around verifiable training metrics, mileage durability, or ergonomic fit.
Risk: Audience will dismiss superficial marketing jargon that lacks practical running substantiation.
#2 Objective Trade-Off Transparency
Permit the creator to specify who the product is best for versus who should choose an alternative model.
Risk: Mandating a universally perfect score diminishes creator credibility and decreases conversion rates.
#3 YouTube-Exclusive Execution
Maintain all campaign touchpoints inside the YouTube ecosystem to match verified creator channels.
Risk: Attempting cross-platform distribution on unverified platforms dilutes campaign execution.
[ Paid Creative ]
High-Intent Performance Creative & Short-Form Hooks
Top RecommendationDirect-response video assets built for high audience engagement and conversion
Strategy Angle: Utilizes structured comparison hooks and practical consumer questions to drive high click-through rates.
Recommended Bundle Target
£420
Standalone Benchmark: £470(-10% Efficiency)
Defended Range: £340 – £530
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Short-Form Acquisitionyoutube
2x Problem-Solution & Comparison Shorts (45-60s)
Focused direct-to-camera short-form reviews demonstrating on-foot feel and real-time training analytics with clear call-to-actions.
Standalone Rate£240
Hero Integrationyoutube
1x Dedicated 90s Mid-Roll Integration
Seamless mid-roll placement embedded inside a marathon training update discussing the sponsor solution.
Standalone Rate£230
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Price vs Performance Shootoutyoutube
""Is spending an extra £50 on a daily trainer actually protecting your joints, or are you just buying marketing hype? Let's look at the numbers.""
Directly tackles value-for-money concerns for runners evaluating new shoe or tech investments.
The Marathon Recovery Protocolyoutube
""If you're training for a marathon and struggling with recurring fatigue or tight calves, this one adjustment changed my entire training block.""
Addresses masters runners and high-mileage athletes looking for recovery solutions.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Hook Directness
Start the video immediately with the problem statement or comparative question without extended personal intros.
Risk: Slow pacing leads to high initial drop-off on short-form placements.
#2 Clear Visual Evidence
Pair verbal claims with visible on-screen product close-ups, app dashboards, or running footage.
Risk: Unsupported verbal claims generate lower viewer retention and click-through intent.
#3 Clear Link Navigation
Instruct viewers explicitly on how to access the discounted offer via the video description and pinned comment.
Risk: Ambiguous CTAs reduce trackable attribution.
[ Conversion ]
Direct Response & Trackable Voucher Attribution
Bottom-of-funnel customer acquisition with dedicated voucher tracking
Strategy Angle: Capitalizes on his high-trust recommendation to convert runners actively evaluating purchase options.
Recommended Bundle Target
£520
Standalone Benchmark: £580(-10% Efficiency)
Defended Range: £420 – £650
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Mid-Roll Integrationyoutube
2x 90s Contextual Integrations across Training Logs
Two distinct integrated sponsor segments inserted into high-performing weekly training and community update videos.
Standalone Rate£460
Short-Form Pushyoutube
1x Offer Announcement & Summary Short (30-45s)
Concise summary video highlighting the promotional offer and vanity code.
Standalone Rate£120
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Contextual Alignment
Integrate the sponsorship immediately following a discussion on training load, shoe wear, or recovery.
Risk: Abrupt topic jumps cause viewer skipping and low attribution.
#2 Prominent Code Display
Display the vanity discount code 'GROSE10' as an on-screen graphic for the full duration of the pitch.
Risk: Without visual persistence, direct conversion attribution drops significantly.
#3 Verifiable Value Offer
Provide a meaningful introductory discount or bundle tailored to marathon runners.
Risk: Standard retail prices without exclusive creator value yield lower conversion velocity.
[ Content Library ]
Technical Asset Production & Digital Usage Rights
Creation of high-utility product demonstration assets for brand-owned marketing
Strategy Angle: Delivers genuine, real-world runner feedback and technical explanation videos for brand landing pages and product pages.
Recommended Bundle Target
£640
Standalone Benchmark: £640(Standard Benchmark)
Defended Range: £510 – £800
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x High-Detail Technical Deep-Dive Video (10-12m)
Comprehensive product walkthrough breaking down engineering, fit guide, and training applications.
Standalone Rate£530
Concrete Digital Asset Buyout Specifications
✓5x 4K high-resolution close-ups of product in real outdoor running environments
✓3 minutes of clean uncompressed running footage and product handling B-roll
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Realistic Running Context
Film all visual assets in realistic training settings (roads, tracks, parks) rather than sterile studio setups.
Risk: Artificial visual styling undermines the creator's authentic running authority.
#2 Clear Audio Standards
Ensure clean, wind-screened directional microphone recording for outdoor voice clips.
Risk: Poor field audio degrades commercial utility for brand repurposing.
#3 High-Resolution Delivery
Deliver master files in 4K resolution with standard color grading suitable for brand editing.
Risk: Compressed files restrict cross-channel digital advertising utility.
[ Full-Funnel ]
Flagship Product Launch & Category Dominance
Full YouTube takeover for major new product launches or major marathon season campaigns
Strategy Angle: Combines a dedicated hero review with recurring mid-rolls and short-form cutdowns to establish comprehensive category presence.
Recommended Bundle Target
£1,575
Standalone Benchmark: £1,850(-15% Efficiency)
Defended Range: £1,250 – £1,975
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Benchmarkyoutube
1x Flagship Dedicated Launch Review Video (10-14m)
The centerpiece review covering extensive testing mileage, fit analysis, and performance verdict.
Standalone Rate£530
Sustained Frequencyyoutube
2x 90s Integrated Mid-Rolls across Subsequent Videos
Follow-up integrations reinforcing long-term performance and tracking user feedback.
Standalone Rate£460
Short-Form Amplificationyoutube
2x Key Highlight & Feature Shorts (45-60s)
Fast-paced shorts focusing on specific product features and direct discount links.
Standalone Rate£240
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Advance Seeding Requirement
Provide testing samples at least 14 days before production to allow sufficient test mileage.
Risk: Rushed reviews without genuine testing undermine technical accuracy and viewer trust.
#2 Multi-Video Narrative Continuity
Structure integrations to reflect evolving impressions over consecutive weeks of training.
Risk: Repetitive, static talking points across multiple videos cause audience ad fatigue.
#3 Platform Constraint Adherence
Execute the full package exclusively within verified YouTube long-form, Shorts, and community tab placements.
Risk: Attempting unverified external platform activations creates contractual ambiguity.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentHigh
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Performance Running Footwear & ApparelGPS Running Watches & Biometric TrackersEndurance Sports Nutrition & ElectrolytesRunning Training SaaS & Analytics Apps
Key Strategic Strengths & Brand Fit
• Niche Footwear & Tech Authority
High credibility among dedicated runners who prioritize practical durability and biometric validation over superficial marketing claims.
• Audience Purchasing Power
Audience profile skews toward adult endurance athletes with high disposable income for premium running gear, race entry fees, and travel.
• High View-to-Subscriber Ratio
Averages ~2,900 views against an 8,750 subscriber base, indicating strong algorithmic recommendation and loyal core community retention.
Procurement Considerations & Safety
• Modest Absolute Scale
Channel footprint is tightly contained within endurance running; not suitable for broad FMCG mass-reach campaigns.
• Skepticism of Generic Claims
Audience actively interrogates marketing specs and requires transparent testing with acknowledged pros and cons.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeChicago Marathon Update & My First Session Post Injury
1,769
YouTubeChicago Marathon 2026 YouTuber Prospects
5,265
YouTubeNike Pegasus 42 vs Plus 2 vs Premium - Is More Expensive Better ?
2,761
YouTubeNike Pegasus Plus 2 - decent daily trainer
2,853
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Tim Grose
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.