Tom Sharples
Audited Community Profile@coppers_97·United Kingdom (GB)
Vintage Reselling & Thrift Sourcing CreatorFashion & ApparelStreetwear / Sneakers / VintageUnited Kingdom (GB)Safety: Low
Confidence: High (85%)
“Tom Sharples operates an authentic, low-production YouTube channel centered on UK charity shop flips and vintage streetwear. His primary commercial value lies in hyper-endemic utility partnerships targeting small-scale online resellers.”
Micro-Niches:Charity Shop SourcingDepop ResellingVintage StreetwearThrift Flips
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 18-34
Commercial Buyer IntentModerate Intent
Primary MarketUnited Kingdom
Secondary MarketsUnited States, Ireland
Audience Interests Taxonomy
Vintage FashionThrifting & Charity ShopsStreetwear Brands (Burberry, Ralph Lauren, Berghaus)Depop & eBay ResellingSide Hustles
Content DNA & Top Themes
Format
Long-form video
Production
Lo-Fi
Consistency
Moderate
Top Content Themes (% Affinity)
Charity Shop & Thrift Sourcing95%
Depop Reselling & Flipping Margins85%
Vintage Outerwear & Streetwear Brands80%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
1.2K Subscribers
LF: 2.26%
YouTube Dedicated Video£210
Defended Range£170 – £270
YouTube 60s Integration£74
Defended Range£59 – £93
YouTube Short£52
Defended Range£41 – £65
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Nano-tier UK vintage sourcing creator detailing practical charity shop arbitrage and Depop inventory curation.
Commercial Superpower
Unfiltered authenticity and ground-level credibility within the UK grassroots reselling community.
Audience Buying Mindset
Viewers watch for actionable product valuation cues, label identification tips, and the vicarious thrill of discovering undervalued designer and vintage apparel.
The #1 Creative Landmine to Avoid
Framing brand integrations as corporate telemarketing rather than a genuine, practical tool used during actual sourcing or listing routines.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Community Awareness & Niche Association
Targeted awareness among UK apparel resellers and vintage fashion enthusiasts
Strategy Angle: Leverages Tom's dedicated haul format to introduce relevant tools or marketplace solutions directly to active sellers during item breakdown segments.
Recommended Bundle Target
£310
Standalone Benchmark: £340(-10% Efficiency)
Defended Range: £250 – £390
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Sourcing & Processing Workflow Video (8-10m)
Full-length vlog documenting a complete charity shop sourcing trip and the subsequent processing workflow, integrating the partner solution as an essential operational step.
Standalone Rate£210
Short-Form Amplificationyoutube
2x Sourcing Flip Shorts with Tool Integration (30-60s)
High-pacing short-form breakdown showing the buy price, preparation process using partner product, and final expected resale margin.
Standalone Rate£130
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Maintain Organic Vlogging Style
Permit handheld, natural in-store footage and informal dialogue without rigid corporate scripts.
Risk: Stiff presentation alienates grassroots viewers and reduces watch time.
#2 Acknowledge Realistic Margins
Ensure pricing claims and turnaround calculations match genuine UK secondhand platform dynamics.
Risk: Inaccurate financial claims harm creator credibility and trigger negative comment moderation.
#3 Emphasize Circular Economy Context
Position the partnership around garment preservation, sustainability, and small business efficiency.
Risk: Overemphasizing aggressive extraction risks sparking backlash around charity shop affordability.
[ Paid Creative ]
Utility-Driven UGC & Acquisition Assets
Top RecommendationDirect-response acquisition assets for reseller tools, shipping supplies, or marketplace apps
Strategy Angle: Delivers authentic point-of-view demonstrations that showcase tangible workflow problem-solving for small online business operators.
Recommended Bundle Target
£220
Standalone Benchmark: £240(-10% Efficiency)
Defended Range: £180 – £280
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Executionyoutube
3x Reseller Problem-Solving Shorts (30-45s)
Three targeted short-form variations demonstrating packaging speed, fabric restoration, or inventory listing optimization.
Standalone Rate£200
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
Listing Time-Saveryoutube
""If you're still wasting 20 minutes packing and listing every single Depop order, you need to fix your workflow right now.""
Directly addresses time-sink frustrations for solopreneur resellers before presenting the product solution.
Garment Revival ROIyoutube
""Picked up this vintage Ralph Lauren fleece for £6 at the charity shop, but it was looking rough until I ran this through it.""
Visual before-and-after restoration proving immediate margin increase through proper maintenance tools.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Demonstrate Tangible Utility
Every creative must show the physical product or software interface operating in real time.
Risk: Abstract benefits fail to generate click-through from utility-focused viewers.
#2 Clear On-Screen Value Anchor
Include clear text overlays indicating time saved or cost reduction.
Risk: Silent or passive visual cues yield weak conversion rates on mobile devices.
#3 Deliver Raw Video Files
Require uncompressed vertical video deliveries with clean dialogue audio tracks.
Risk: Low resolution source material degrades post-production paid ad performance.
[ Conversion ]
Direct Response & Trackable Voucher Integration
Bottom-of-funnel customer acquisition with dedicated voucher attribution
Strategy Angle: Embeds a seamless 60-90 second mid-roll segment into high-intent haul content, directing engaged sellers to trial the sponsor's service.
Recommended Bundle Target
£140
Standalone Benchmark: £160(-10% Efficiency)
Defended Range: £110 – £180
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
2x Organic Mid-Roll Workflow Integration (60-90s)
Native demonstration of the partner tool integrated into two consecutive thrift haul recap videos.
Standalone Rate£150
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Seamless Narrative Integration
Place the integration right between the sourcing footage and the listing preparation sequence.
Risk: Abrupt, disconnected transitions prompt audience drop-off.
#2 Prominent Voucher Code Display
Keep code 'SHARPLES' visible via clear on-screen graphic overlay throughout spoken pitch.
Risk: Spoken-only codes suffer attribution loss from passive listeners.
#3 Defend Transparent Affiliate Disclosure
Ensure clear ASA-compliant #ad / Sponsored disclosure in both voiceover and description.
Risk: Regulatory non-compliance risks brand reputational penalty.
[ Content Library ]
Authentic UGC Asset Production & B-Roll Buyout
Acquisition of realistic workshop and listing environment creative assets for brand owned channels
Strategy Angle: Procures authentic, creator-shot footage of inventory handling, packing, and garment care for use in brand marketing collateral.
Recommended Bundle Target
£240
Standalone Benchmark: £240(Standard Benchmark)
Defended Range: £190 – £300
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x 4K Sourcing & Packing Demonstration Video
High-resolution master recording showing step-by-step unboxing, item inspection, and packaging using brand equipment.
Standalone Rate£210
Concrete Digital Asset Buyout Specifications
✓10x 4K B-roll clips of packaging, shipping label application, and garment steaming
✓8x high-resolution photos of packaged vintage goods and workspace setups
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Ensure Proper Lighting on Workspace
Maintain clean illumination on product interfaces, labels, and apparel textures during filming.
Risk: Underexposed footage cannot be reused effectively in commercial brand collateral.
#2 Deliver Clean Uncut Audio
Provide isolated microphone audio tracks alongside camera footage.
Risk: Muffled ambient noise restricts brand editing flexibility.
#3 Preserve Unbranded Secondary Clothing
Avoid prominent competitor logos on non-featured garments during asset filming.
Risk: Third-party trademark conflicts compromise brand asset deployment.
[ Full-Funnel ]
Full YouTube Campaign & Integration Takeover
Comprehensive brand integration across long-form video, shorts, and descriptive assets
Strategy Angle: Combines a dedicated walkthrough video with short-form bursts and permanent description asset placement to maximize brand reach within this reseller sub-community.
Recommended Bundle Target
£540
Standalone Benchmark: £630(-15% Efficiency)
Defended Range: £430 – £680
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Flagship Anchoryoutube
1x Dedicated Reseller Setup & Haul Breakdown Video
Comprehensive 10-minute video profiling creator's complete sourcing, pricing, and packaging workflow powered by partner tool.
Standalone Rate£210
Mid-Roll Continuityyoutube
1x Follow-Up Haul Integrated Segment (60s)
Secondary mid-roll integration in subsequent haul upload reinforcing campaign messaging and discount code.
Standalone Rate£74
Short-Form Amplificationyoutube
2x Quick-Tip Workflow YouTube Shorts
Two standalone short-form videos demonstrating specific speed or cost-saving tricks using partner solution.
Standalone Rate£130
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Coordinate Staggered Upload Schedule
Space dedicated video, follow-up integration, and shorts across a 14-day flighting window.
Risk: Content crowding reduces viewer responsiveness across multiple touchpoints.
#2 Maintain Consistent Code Messaging
Standardize code 'SHARPLES' across all pinned comments and video descriptions.
Risk: Fragmented campaign codes dilute tracking accuracy.
#3 Focus on Practical Peer Demonstration
Frame all messaging as practical peer-to-peer advice rather than corporate advocacy.
Risk: Loss of authentic voice causes drop-off in organic engagement.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingModerate
Brand Safety LevelLow Risk
Recommended Sponsor Categories
E-commerce & Resale ToolsPackaging & Shipping SuppliesGarment Care & Fabric SteamersVintage Marketplace Apps
Key Strategic Strengths & Brand Fit
• Niche Credibility
Demonstrates authentic day-to-day sourcing routines that resonate directly with active UK Depop and eBay sellers.
• High Brand Receptivity in Reselling Tech
Audience actively utilizes shipping solutions, label printers, packaging materials, and garment care equipment.
• Low Commercial Clutter
Feed is unburdened by excessive sponsored integrations, maximizing initial novelty and attention for endemic sponsors.
Procurement Considerations & Safety
• Audience Scale Limitations
Channel operates at a nano-tier footprint (1,170 subscribers; ~421 median views), requiring low flat-fee procurement expectations.
• Arbitrage Polarization
Certain viewers express resistance toward commercializing secondhand charity shop goods, requiring careful narrative framing around sustainability and circular fashion.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeGuess how much I paid for this jacket I sold for £200!
242
YouTubeCharity Shop Haul
252
YouTubeMen's Toiletry Mystery Bag from the charity shop
989
YouTubeThrift Haul #44 Surfwear charity shop bangers and more awesome finds for Depop
984
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Tom Sharples
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.