Tom97
Audited Community Profile@tom97·United Kingdom (GB)
Sim Racing & Virtual Motorsport SpecialistSports & AthleticsCombat Sports / Motorsports / F1United Kingdom (GB)Safety: Low
Confidence: High (92%)
“Tom Martinez commands a high-intent sim racing and motorsport audience on YouTube, monetizing via technical telemetry software, VR headsets, and ergonomic desk integrations. Best suited for PC hardware, racing peripheral manufacturers, and motorsport software brands seeking authentic technical validation.”
Micro-Niches:Sim Racing Hardware & RigsFormula 1 Telemetry AnalysisLe Mans Ultimate & Assetto Corsa GameplayCompetitive League Racing (PSGL)
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 18-34
Commercial Buyer IntentHigh Intent
Primary MarketUnited Kingdom
Secondary MarketsUnited States, Germany, Australia
Audience Interests Taxonomy
Formula 1 & Real-World MotorsportSim Racing Hardware (Direct Drive Wheels, Load Cell Pedals)VR Gaming HeadsetsPC Gaming & Desk ErgonomicsTelemetry & Data Analysis Software
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Formula 1 Circuit & Pole Lap Challenges92%
Sim Racing Telemetry & Driver Coaching88%
Sim Rig Hardware & VR Benchmarks81%
Esports League Coverage (PSGL / LMU)76%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United Kingdom (GB)
Formula Verified via 16 Empirical Knots
YouTube
127K Subscribers
LF: 2.31%
YouTube Dedicated Video£2,025
Defended Range£1,625 – £2,525
YouTube 60s Integration£870
Defended Range£690 – £1,075
YouTube Short£370
Defended Range£300 – £460
1.6K Followers
ER: 23.03%
Instagram Reel (60-90s)£120
Defended Range£93 – £150
Instagram Carousel (3-5 Slides)£91
Defended Range£73 – £110
Instagram Static Post£71
Defended Range£57 – £89
Instagram Story (3-Frame Set)£44
Defended Range£35 – £55
TikTok
7.4K Followers
ER: 6.92%
TikTok Video (Dedicated)£120
Defended Range£97 – £150
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
UK-anchored virtual motorsport creator and competitive league racer producing technical telemetry guides, hardware reviews, and F1 lap benchmark content.
Commercial Superpower
Legitimate on-track pace paired with telemetry data interpretation that translates technical driving concepts into tangible performance gains for viewers.
Audience Buying Mindset
Performance-driven PC racers and motorsport fans analyzing every millisecond on track, actively evaluating whether recommended hardware or software will genuinely make them faster.
The #1 Creative Landmine to Avoid
Mandating superficial, script-heavy promotional placements without allowing the creator to demonstrate in-game telemetry data or real driving feedback.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United Kingdom (GB)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and motorsport audience association
Strategy Angle: Leverage high-interest Formula 1 calendar momentum with a dedicated challenge video and companion short-form cutdowns across TikTok and Instagram.
Recommended Bundle Target
£2,050
Standalone Benchmark: £2,275(-10% Efficiency)
Defended Range: £1,650 – £2,575
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Dedicated Track Challenge Video (10-12m)
Full dedicated video attempting to beat the official F1 Pole Position lap time at an iconic circuit, prominently integrating brand branding in the cockpit overlay and setup intro.
Standalone Rate£2,025
Short-Form Amplificationtiktok
1x Fast-Paced Track Challenge Clip (30-45s)
High-octane cockpit view cutdown of the decisive qualifying sector with on-screen brand overlay and pinned attribution.
Standalone Rate£120
Social Distributioninstagram
1x Highlight Reel & Switchback Overtake (45s)
Cinematic visual edit highlighting wheel-to-wheel racecraft and clean braking zone execution with organic brand mention in caption and pinned comment.
Standalone Rate£120
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Motorsport Contextual Alignment
Tie the content theme to an active Formula 1 race weekend or recognized sim title update to maximize organic search indexing.
Risk: Publishing during off-weeks or detached from relevant racing events reduces initial 48-hour algorithmic velocity.
#2 Telemetry Data Authenticity
Allow the creator to feature real in-game telemetry and driving HUD overlays rather than static commercial graphics.
Risk: Static brand overlays obstruct critical driving telemetry, triggering audience complaints in comments.
#3 Short-Form Hook Urgency
Ensure the first 3 seconds of TikTok and Reel deliverables focus immediately on engine audio and aggressive cockpit entry.
Risk: Slow talking-head intros on short-form platforms produce immediate drop-off before brand integration occurs.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel conversion ads for Meta and TikTok paid acquisition
Strategy Angle: Deploy high-intent problem-solving hooks addressing sim racing setup bottlenecks, backed by paid partnership ad tokens for targeted retargeting.
Recommended Bundle Target
£320
Standalone Benchmark: £360(-10% Efficiency)
Defended Range: £260 – £400
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
1x Problem-Solution Telemetry Breakdown (45s)
Fast-paced breakdown showing exactly where amateur drivers lose 1.5 seconds per lap and how the partner tool fixes braking consistency.
Standalone Rate£120
Creative Testingtiktok
1x Rig Setup Bottleneck Hook (30-45s)
Direct-to-camera evaluation comparing standard setups versus optimized hardware, illustrating direct lap time improvements.
Standalone Rate£120
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
Lap Time Telemetry Deficitinstagram
""You are losing almost eight tenths of a second on this single corner, and your telemetry proves exactly why.""
Directly confronts drivers with their most common braking error before introducing the software as the diagnostic fix.
Hardware Bottleneck Realitytiktok
""If your desk shakes every time you hit the brakes into Turn 1, you are never going to find consistent lap times.""
Highlights physical setup instability and positions the sponsored hardware as the non-negotiable stability upgrade.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Direct Problem Identification Hook
The opening 3 seconds must pinpoint a specific driving or hardware frustration experienced by PC sim racers.
Risk: Generic promotional statements result in sub-1% click-through rates on paid acquisition funnels.
#2 Clear Call-to-Action Demonstration
Show the exact screen recording of where to input voucher code TOM97 and how simple the onboarding workflow is.
Risk: Vague conversion instructions lead to checkout abandonment among interested prospects.
#3 Clean Split-Screen Asset Formatting
Maintain 9:16 framing with telemetric data legible on mobile screens without being obscured by UI buttons.
Risk: Illegible telemetry overlays degrade ad credibility and lower engagement metrics.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel sales conversions and trackable return on ad spend
Strategy Angle: Seamlessly embed a high-utility 90-second mid-roll segment into a high-performing challenge video paired with multi-frame Story sequences and dedicated promo codes.
Recommended Bundle Target
£920
Standalone Benchmark: £1,025(-10% Efficiency)
Defended Range: £740 – £1,150
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Integrated 90s Mid-Roll Tutorial & Offer
Mid-roll integration demonstrating product setup and in-game performance benefits, supported by on-screen voucher graphics and description links.
Standalone Rate£870
Urgency Retargetinginstagram
1x 3-Frame Direct Response Story Sequence
Frame 1: Behind-the-scenes rig telemetry screenshot. Frame 2: Direct product value breakdown. Frame 3: Swipe-up link sticker featuring code TOM97.
Standalone Rate£44
Short-Form Urgencytiktok
1x Direct Conversion Walkthrough (45s)
Concise demonstration of setup configuration with voucher overlay 'TOM97' directing viewers to link in bio.
Standalone Rate£120
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Organic Mid-Roll Placement Timing
Place the YouTube integration precisely at the transition point between qualifying setup and the flying lap attempt.
Risk: Inserting the ad within the first 60 seconds causes immediate audience drop-off before narrative retention is established.
#2 Voucher Visibility Enforcement
Display code 'TOM97' and explicit discount percentages as persistent text overlays for at least 8 continuous seconds.
Risk: Verbal-only code mentions generate low attribution recall and uncaptured affiliate sales.
#3 Direct Link Accessibility
Ensure tracking URLs are placed on the first visible line of YouTube video descriptions without requiring 'Show More' expansion.
Risk: Buried description links lose up to 40% of attributable click volume.
[ Content Library ]
Asset Library Buyout & Production Stems
High-production brand asset creation for brand-owned marketing channels
Strategy Angle: Procure clean 4K studio cockpit footage, ultra-wide multi-monitor B-roll, and high-resolution setup photography for use on brand PDPs and paid social channels.
Recommended Bundle Target
£2,725
Standalone Benchmark: £2,725(Standard Benchmark)
Defended Range: £2,175 – £3,400
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x 4K Clean Hardware & Rig Showcase (16:9)
Cinematically lit 4K video showing full ergonomic workstation and rig configuration with zero third-party branding.
Standalone Rate£2,025
Concrete Digital Asset Buyout Specifications
✓12x 4K high-resolution studio stills of hardware mounting points, pedal baseplates, and cable management.
✓8x 4K uncompressed 60fps B-roll clips (15-30s each) showcasing cockpit steering rotation, pedal pressure, and monitor immersion.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Clean Background Staging
Stage the cockpit and desk setup with clean cable routing, calibrated ambient lighting, and zero competing sponsor logos.
Risk: Cluttered backdrops render raw assets unusable for brand-side commercial ad creative.
#2 High-Frame-Rate Capture Standards
Capture all pedal work and fast steering inputs at a minimum of 4K 60fps to allow smooth slow-motion editing.
Risk: 30fps footage stutters during high-speed motion edits, degrading production value on brand channels.
#3 Raw Audio Stems Delivery
Deliver clean split-track audio separating ambient mechanical gear shifting, voiceover, and direct game feed.
Risk: Baked-in audio tracks prevent internal brand sound designers from customizing commercial edits.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
360-degree flagship campaign uniting reach, paid creative, and direct attribution
Strategy Angle: Execute an all-inclusive campaign across YouTube, Instagram, and TikTok, supported by dedicated whitelisting and category exclusivity during key product launch windows.
Recommended Bundle Target
£3,125
Standalone Benchmark: £3,675(-15% Efficiency)
Defended Range: £2,500 – £3,900
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
1x Dedicated Flagship Benchmark & Challenge Video
Comprehensive 12-15 minute deep-dive testing the product in extreme competitive race conditions and telemetry stress tests.
Standalone Rate£2,025
Cultural Frequencyinstagram
1x High-Impact Cockpit Reel (60s)
Dynamic vertical edit capturing intense race highlights with prominent product placement and performance breakdown.
Standalone Rate£120
Short-Form Amplificationtiktok
2x High-Hook TikTok Performance Clips (30-45s)
Two distinct challenge clips demonstrating setup stability and lap time improvement with direct-response CTA overlays.
Standalone Rate£240
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronized Multi-Platform Launch Window
Coordinate YouTube long-form release and short-form TikTok/Instagram cutdowns within an exact 4-hour window.
Risk: Staggering releases over several days fragments audience momentum and diminishes launch day conversion velocity.
#2 Balanced Critique Allowance
Allow the creator to offer constructive, professional feedback on minor software nuances alongside core product strengths.
Risk: Mandating a 100% flawless review alienates discerning sim racing viewers and destroys audience purchase trust.
#3 Exclusivity Term Compliance
Enforce strict verification that no adjacent competitor brands are featured in organic background footage during the blackout window.
Risk: Competitor product visibility in organic content violates contractual brand exclusivity parameters.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentHigh
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Sim Racing Hardware & Peripherals (Wheels, Wheelbases, Pedals, Cockpits)Motorsport & Automotive Apparel / MerchandisePC Hardware, Monitors & VR HeadsetsErgonomic Gaming Furniture & Desk SetupsSaaS Telemetry & Coaching Software Platforms
Key Strategic Strengths & Brand Fit
• High-Intent Enthusiast Audience
Viewership consists of dedicated PC motorsport enthusiasts who routinely invest discretionary income in specialized sim racing rigs, high-refresh displays, and ergonomic furniture.
• Proven Data-Driven Software Conversion
Established track record converting viewers into active users for specialized telemetry platforms (Track Titan) by natively demonstrating in-game data utility.
• Multi-Platform Short-Form Amplification
Ability to repurpose clean cockpit racing clips and switchback overtakes across TikTok and Instagram Reels to capture broader motorsport fandom reach.
Procurement Considerations & Safety
• Niche Category Ceiling
Core reach is concentrated within PC sim racing and motorsport enthusiasts, resulting in lower conversion efficiency for non-endemic or generic consumer goods.
• Short-Form Audience Scale Disparity
Instagram and TikTok followings are substantially smaller than YouTube, requiring paid ad whitelisting to maximize top-of-funnel reach on short-form platforms.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeF1 2026 Singapore Grand Prix: Can I Beat the Pole Time?
18,737
YouTubeI've NEVER Raced on this Circuit before... NOT EVEN 1 LAP!
23,907
YouTubePORTIMAO ON F1 26! (F1 2027 Portuguese GP Preview!)
21,942
YouTubeMALAYSIA ON F1 26! (It's ACTUALLY Amazing Quality)
28,649
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Tom97
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.