TylerPath
Audited Community Profile@tyler-path·United States (US)
Evidence-Based Hypertrophy & Biomechanics Fitness CoachHealth & FitnessBodybuilding / Hypertrophy / GymUnited States (US)Safety: Low
Confidence: High (92%)
“Tyler Pathradecha combines technical lifting analysis with high-visibility lifestyle training content, making him an optimal commercial partner for fitness apparel, sports nutrition, and training hardware. His direct-response track record and educational authority enable high-converting mid-funnel and bottom-of-funnel campaigns.”
Micro-Niches:Resistance Training BiomechanicsHypertrophy Form CorrectionGym Apparel & Lifting GearBody Composition & Caloric Deficits
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 18-34
Commercial Buyer IntentHigh Intent
Primary MarketUnited States
Secondary MarketsUnited Kingdom, Canada, Australia
Audience Interests Taxonomy
Hypertrophy TrainingGym Apparel & AthleisureSports Nutrition & Protein SupplementsLifting Accessories & Gym Equipment
Content DNA & Top Themes
Format
Short-form video
Production
Medium-High
Consistency
High
Top Content Themes (% Affinity)
Exercise Technique & Biomechanics Cues95%
Hypertrophy Program & Routine Design88%
Fitness Apparel Staging & Fit Reviews82%
Body Composition Management & Caloric Balance78%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United States (US)
Formula Verified via 16 Empirical Knots
YouTube
1.8M Subscribers
LF: 1.56%
YouTube Dedicated Video$17,400
Defended Range$13,900 – $21,800
YouTube 60s Integration$7,925
Defended Range$6,350 – $9,900
YouTube Short$2,850
Defended Range$2,275 – $3,550
2.2M Followers
ER: 0.09%
Instagram Reel (60-90s)$4,200
Defended Range$3,375 – $5,250
Instagram Carousel (3-5 Slides)$2,700
Defended Range$2,150 – $3,375
Instagram Static Post$2,075
Defended Range$1,650 – $2,575
Instagram Story (3-Frame Set)$1,025
Defended Range$820 – $1,275
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Technical hypertrophy coach and fitness creator translating resistance-training biomechanics into actionable short and long-form video cues.
Commercial Superpower
Immediate biomechanical problem-solving that organically validates gear, apparel, and supplements as essential components of an effective gym routine.
Audience Buying Mindset
Viewers operate in an optimization and self-improvement mindset, looking for credible, no-nonsense advice to maximize physical results and avoid training injuries.
The #1 Creative Landmine to Avoid
Scripting forced commercial infomercials for unverified supplements or low-utility gimmicks that contradict scientific training principles.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United States (US)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel mass awareness and category association within the evidence-based fitness community
Strategy Angle: Leverages high-retention long-form YouTube workout breakdowns and broad-reach Instagram Reels to establish brand presence among active gym lifters.
Recommended Bundle Target
$23,200
Standalone Benchmark: $25,800(-10% Efficiency)
Defended Range: $18,600 – $29,000
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Full Raw Workout & Optimization Guide (10-14m)
Complete gym training session detailing exercise execution with seamless organic integration of brand gear and nutrition throughout workout stages.
Standalone Rate$17,400
Short-Form Amplificationinstagram
2x High-Impact Exercise Fix Reels (45-60s)
Two dedicated problem-and-solution vertical videos addressing common gym mistakes with prominent visual staging of brand product.
Standalone Rate$8,400
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Maintain Form-First Focus
Ensure the primary narrative delivers legitimate training value before highlighting the commercial partner.
Risk: Over-indexing on product promotion early in the video reduces watch time and retention.
#2 Authentic Workout Context
Feature the product during actual exercise sets rather than in static commercial display cutaways.
Risk: Staged product shots feel artificial to lifting enthusiasts and diminish trust.
#3 Clear Link Attribution
Place direct tracking URL and code PATH in the first three lines of the video description.
Risk: Buried affiliate links result in uncaptured click-through intent.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationMiddle-of-funnel conversion ads for Meta paid acquisition targeting fitness and gym demographics
Strategy Angle: Combines direct-to-camera hook testing with 60-day partnership ads whitelisting to scale high-performing direct-response assets.
Recommended Bundle Target
$11,300
Standalone Benchmark: $12,600(-10% Efficiency)
Defended Range: $9,050 – $14,100
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Testinginstagram
2x Problem-Solution Performance UGC Reels (30-45s)
Direct-response ad units opening with a common lifting pain point and demonstrating how the featured product resolves the friction.
Standalone Rate$8,400
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
Joint Pain & Setup Fixinstagram
""If your elbows always flare up on heavy pressing movements, you're probably making this exact setup mistake...""
Directly tackles exercise discomfort before introducing the sponsor's supportive gear or nutrition as part of the solution.
Apparel Fit & Performance Checkinstagram
""Most gym shirts either trap sweat or restrict your overhead range of motion—here is what to look for instead.""
Contrasts low-quality activewear against the sponsor's high-mobility fabric during heavy compound lifting.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Immediate Visual Hook
Start the video mid-movement within the first two seconds with clear on-screen captioning.
Risk: Slow narrative intros lead to immediate drop-off on paid feeds.
#2 Clear Call-to-Action
Include explicit instructions to use code PATH at checkout for maximum discount benefit.
Risk: Vague CTA language reduces conversion rates on whitelisted paid traffic.
#3 Native Lighting & Staging
Keep production looking native to commercial gym environments rather than overly sanitized studio spaces.
Risk: High-gloss corporate commercials underperform on Meta performance funnels.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Bottom-of-funnel direct product sales and measurable ROAS via dedicated discount code PATH
Strategy Angle: Targets high-intent lifters through dedicated mid-roll integrations on YouTube supported by coordinated Instagram Story swipe-up sequences.
Recommended Bundle Target
$8,975
Standalone Benchmark: $9,975(-10% Efficiency)
Defended Range: $7,175 – $11,200
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Pitchyoutube
1x Dedicated 90s Mid-Roll Integration
In-depth product breakdown embedded within a high-traffic workout or nutrition video, highlighting specific ingredients, materials, and code PATH.
Standalone Rate$7,925
Direct Conversion Pushinstagram
2x 3-Frame Story Conversion Sequence with Direct Links
Sequential story frames demonstrating product utility, personal discount breakdown, and direct sticker link to checkout.
Standalone Rate$2,050
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Verbal and Visual Code Reinforcement
Display code PATH prominently on-screen while verbally explaining the percentage savings.
Risk: Audio-only mentions result in high attribution leakage.
#2 Contextual Segment Placement
Place YouTube mid-roll segment directly after a major training tip when viewer engagement is highest.
Risk: Placing ads during low-energy transitions increases drop-off.
#3 Time-Sensitive CTA
Frame the promotion around a specific seasonal refresh, restock, or limited discount window.
Risk: Lack of urgency results in delayed purchasing behavior.
[ Content Library ]
Asset Library Buyout & Production Stems
High-production brand asset acquisition for brand-owned digital marketing channels and website PDPs
Strategy Angle: Supplies the brand with high-resolution athletic photography, uncompressed B-roll, and digital product usage rights featuring an established fitness authority.
Recommended Bundle Target
$23,500
Standalone Benchmark: $23,500(Standard Benchmark)
Defended Range: $18,800 – $29,400
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x 4K Clean Exercise & Product Showcase (16:9)
High-production workout video with clean audio and lighting showcasing complete product ecosystem in action.
Standalone Rate$17,400
Concrete Digital Asset Buyout Specifications
✓12x High-Resolution 4K Gym Staging & Product Macro Stills
✓15 Minutes of Uncut 4K 60fps Gym Movement & B-Roll Footage
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Clean Backplates and Clear Staging
Capture dedicated close-up shots with unobtrusive gym backgrounds to facilitate clean cropping for PDPs.
Risk: Cluttered commercial gym backgrounds reduce the commercial utility of e-commerce assets.
#2 High Frame-Rate Action Shots
Record all compound movements in minimum 60fps 4K for slow-motion advertising utility.
Risk: Standard frame rates limit dynamic post-production editing options.
#3 Strict Asset Delivery Timelines
Deliver raw uncompressed video stems via secure drive within 5 business days of shoot completion.
Risk: Delayed asset delivery halts internal creative adaptation and campaign schedules.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
Flagship campaign uniting top-of-funnel reach, whitelisted performance ads, and trackable direct conversion
Strategy Angle: Provides a 360-degree brand blitz across YouTube and Instagram, combining high-authority instructional content with aggressive paid amplification.
Recommended Bundle Target
$37,900
Standalone Benchmark: $44,600(-15% Efficiency)
Defended Range: $30,300 – $47,400
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Prestige Anchoryoutube
1x Dedicated Hypertrophy & Training Breakdown Video (10-14m)
Hero YouTube video establishing brand product as an essential component of the creator's training split and daily routine.
Standalone Rate$17,400
Short-Form Amplificationinstagram
2x High-Impact Instructional Instagram Reels (60s)
Two high-velocity biomechanics Reels highlighting product durability, comfort, and direct utility during intense lifting.
Standalone Rate$8,400
Conversion Pushinstagram
2x 3-Frame Story Conversion Sequences with Sticker Links
Coordinated story sequences released during launch day and final-sale day reinforcing voucher code PATH.
Standalone Rate$2,050
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Synchronized Multi-Platform Release
Coordinate the YouTube dedicated anchor video and primary Instagram Reel to drop simultaneously at peak gym hours.
Risk: Fragmented release schedules dilute the full-funnel awareness spike.
#2 Strict Exclusivity Compliance
Enforce category exclusivity rider across all competitive brands for the full 30-day campaign duration.
Risk: Adjacent competitor promotions dilute brand association and depress conversion rates.
#3 Cross-Platform Code Uniformity
Maintain code PATH across all YouTube descriptions, Instagram Reels captions, and Story link stickers.
Risk: Inconsistent discount codes create customer friction at checkout and break multi-touch attribution.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentHigh
Brand Suitability RatingHigh
Brand Safety LevelLow Risk
Recommended Sponsor Categories
Fitness Apparel & AthleisureSports Nutrition, Protein Powders & CreatineGym Footwear & Training AccessoriesMeal Delivery & High-Protein Food ServicesFitness Tracking Apps & Coaching Platforms
Key Strategic Strengths & Brand Fit
• High Instructional Authority
Viewers look to the creator for technically sound, risk-reducing lifting advice, lending substantial credibility to product endorsements.
• Proven Affiliate Conversion History
Demonstrated track record of sustaining ongoing discount-code-driven apparel ambassadorships across multi-platform feeds.
• Cross-Platform Synergistic Footprint
Strong dual-platform reach across YouTube (1.82M subscribers) and Instagram (2.23M followers) allows coordinated multi-touch campaigns.
Procurement Considerations & Safety
• Audience Sensitivity to Fluff
Community responds poorly to gimmicky fitness products or non-functional lifestyle claims that contradict evidence-based training principles.
• Short-Form to Long-Form Variance
Long-form YouTube video engagement fluctuates depending on whether content is educational versus general daily vlogging.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeEverything You Need to Build Muscle Is at Most Commercial Gyms
56,790
YouTubeHow I Avoided Body Dysmorphia
34,255
YouTubeThe Number 1 Thing You Can Do To Look Better in The Gym (For Majority of Lifters)
35,271
YouTubeWhy Everything Changes at 12% Body Fat
120,510
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with TylerPath
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.