Where The Bears Are
Audited Community Profile@wherethebearsare·United States (US)
Scripted Comedy Web Series & LGBTQ+ Entertainment ChannelLifestyle & EntertainmentComedy / Parody / Relatable MemesUnited States (US)Safety: Moderate
Confidence: High (88%)
“Where The Bears Are offers brands direct access to a loyal, highly targeted gay male demographic through narrative episodic integrations. Optimal for inclusive lifestyle, men's grooming, travel, and digital entertainment advertisers seeking authentic community association.”
Micro-Niches:LGBTQ+ Scripted SeriesComedy Mystery Web SeriesQueer Pop CultureIndependent Digital Cinema
Audience Demographics & Content DNA
Audited buyer mindset, audience geography distribution, and production standards
Inferred Audience Profile
Demographic ProfileMale-skewed, 25-54
Commercial Buyer IntentModerate Intent
Primary MarketUnited States
Secondary MarketsUnited Kingdom, Canada, Australia
Audience Interests Taxonomy
LGBTQ+ Cinema & StreamingIndependent Web ComedyQueer Lifestyle & TravelCrowdfunded Media Projects
Content DNA & Top Themes
Format
Long-form video
Production
Medium-High
Consistency
Moderate
Top Content Themes (% Affinity)
Scripted Episodic Comedy95%
LGBTQ+ Community Entertainment90%
Crowdfunding & Fan Engagement75%
Itemized 16-Knot Defended Rate Cards
Live statutory deliverable pricing calibrated for United States (US)
Formula Verified via 16 Empirical Knots
YouTube
112K Subscribers
LF: 1.37%
YouTube Dedicated Video$1,850
Defended Range$1,475 – $2,325
YouTube 60s Integration$720
Defended Range$580 – $900
YouTube Short$450
Defended Range$360 – $570
SignCollab Talent DNA Analysis
Creator Strategic DNA & Talent Executive Brief
Long-running independent scripted comedy-mystery web series with an established cult following in the North American LGBTQ+ community.
Commercial Superpower
Direct, uncluttered access to an affluent and brand-loyal adult LGBTQ+ audience through authentic narrative storytelling.
Audience Buying Mindset
Viewers engage for escapist camp satire and strong personal affinity with the ensemble cast, exhibiting high community loyalty and receptivity to brands that genuinely support queer media.
The #1 Creative Landmine to Avoid
Imposing generic corporate scripts that sanitize the show's campy comedic tone or demand sterile family-friendly teleprompter delivery.
Omnichannel Campaign Strategy Suite(5 Full-Funnel Packages)
Itemized line-item pricing, strategic angles, and contract entitlements
Market Applied: United States (US)
[ Reach ]
Mass Cultural Reach & Brand Association
Top-of-funnel targeted community awareness and brand alignment
Strategy Angle: Leverages a dedicated episodic release with custom cast-hosted sponsor integration to maximize brand recall across the channel's core subscriber base.
Recommended Bundle Target
$2,475
Standalone Benchmark: $2,750(-10% Efficiency)
Defended Range: $1,975 – $3,100
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Sponsored Episodic Special / Episode Host Intro (8-12m)
Full episodic release featuring dedicated verbal brand presentation and co-branded opening sequence with the lead ensemble cast.
Standalone Rate$1,850
Short-Form Amplificationyoutube
2x Comedic Outtake & Brand Cutdown Shorts (30-60s)
Vertical highlight cutdowns highlighting comedic character banter paired with on-screen promotional branding.
Standalone Rate$900
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Maintain Character Voice
Allow cast members to deliver brand talking points using natural comedic timing and colloquial humor.
Risk: Stiff corporate phrasing causes audience disengagement and undermines narrative immersion.
#2 Clear Community Alignment
Position the brand as an authentic supporter of independent queer entertainment.
Risk: Transactional messaging without community context risks audience apathy.
#3 Prominent Call-to-Action
Reinforce verbal discount codes with pinned comment links and video description placements.
Risk: Failure to provide clear digital signposts reduces post-view conversion rates.
[ Paid Creative ]
High-CTR Performance Creative & Whitelisting
Top RecommendationHigh-engagement video ad assets formatted for digital video distribution
Strategy Angle: Generates character-driven promotional creative utilizing the cast's comedic chemistry to drive high click-through rates across video ad networks.
Recommended Bundle Target
$970
Standalone Benchmark: $1,075(-10% Efficiency)
Defended Range: $780 – $1,225
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Creative Productionyoutube
2x Character Skit Performance Shorts (30-45s)
High-hook vertical video comedic sketches explicitly designed with clear narrative tension resolving in the sponsor's solution.
Standalone Rate$900
Verbatim Spoken Ad Hooks (Opening 3–5 Seconds)
The Morning Roommate Disputeyoutube
""If one more person uses my grooming kit without asking, someone is sleeping on the patio tonight.""
Everyday roommate friction solved by the featured grooming and personal care subscription.
Vacation Planning Breakdownyoutube
""We are not spending another weekend arguing over hotel bookings when this app literally does the work for us.""
Fast-paced ensemble banter demonstrating seamless booking for an upcoming group getaway.
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Immediate 3-Second Hook
Start the creative directly in the middle of character dialogue to maximize retention.
Risk: Slow visual establishing shots lead to immediate viewer drop-off.
#2 Visible Product Integration
Feature the physical product or app interface naturally in the actors' hands during the sketch.
Risk: Auditory mentions without visual reinforcement reduce recall.
#3 Clear Vanity Code Display
Overlay clean on-screen text with the code BEARS20 throughout the final call to action.
Risk: Viewers fail to retain attribution codes without visual graphic support.
[ Conversion ]
Direct Response & Vanity Voucher Attribution
Direct-response customer acquisition and measurable return on ad spend
Strategy Angle: Pairs an integrated long-form episode mid-roll with active description link placement and trackable vanity code attribution.
Recommended Bundle Target
$1,050
Standalone Benchmark: $1,175(-10% Efficiency)
Defended Range: $840 – $1,325
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Mid-Roll Integrationyoutube
1x 60-90s Narrative Mid-Roll Integration
In-episode commercial break where cast members break the fourth wall to deliver a dedicated product walkthrough and offer code.
Standalone Rate$720
Short-Form Supportyoutube
1x Direct Offer Call-to-Action Short (30s)
Quick-turnaround short-form video summarizing the promotional discount code and product benefits.
Standalone Rate$450
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Seamless Narrative Transition
Time the integration at a natural comedic cliffhanger within the episode.
Risk: Abrupt jarring cuts frustrate viewers and cause them to skip past the integration.
#2 Incentivize Immediate Action
Highlight a compelling time-limited discount incentive using the code BEARS15.
Risk: Weak or standard pricing offers fail to motivate immediate checkout.
#3 Audience Validation
Have cast members share practical personal use cases for the product.
Risk: Generic telemarketing script reads reduce credibility.
[ Content Library ]
Asset Library Buyout & Production Stems
Production-grade video assets and raw footage for brand-owned marketing channels
Strategy Angle: Acquires high-quality studio-lit comedic skit assets and raw visual B-roll featuring recognized ensemble actors for brand advertising usage.
Recommended Bundle Target
$2,125
Standalone Benchmark: $2,125(Standard Benchmark)
Defended Range: $1,700 – $2,650
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Asset Productionyoutube
1x Clean Co-Branded Comedic Sketch (16:9, 4K)
Professionally produced standalone narrative sketch filmed with full sound and lighting package, formatted for brand media use.
Standalone Rate$1,850
Concrete Digital Asset Buyout Specifications
✓1x Master 4K ProRes 422 HQ Comedic Sketch (16:9 Clean & Textless)
✓10x High-Resolution 4K Product Handling & Character Interaction B-Roll Clips
✓24-Bit 48kHz Dialogue Stems and Clean Room Tone Tracks
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Pre-Approved Technical Specs
Lock lighting, aspect ratios, and color profile requirements prior to filming shoot days.
Risk: Post-production mismatches require costly reshoots.
#2 Clean Split Audio Delivery
Ensure dialogue is recorded on isolated multi-channel wireless lavaliers without background music bleed.
Risk: Embedded music tracks prevent custom brand audio mixing.
#3 Strict Asset Turnaround Timeline
Establish a 5-business-day window for raw drive delivery following principal photography.
Risk: Unclear delivery schedules delay media campaign rollout.
[ Full-Funnel ]
Full-Funnel Omnichannel Takeover
Comprehensive YouTube takeover combining episodic sponsorship, shorts frequency, and commercial licensing
Strategy Angle: Maximizes brand share of voice across the channel's active release schedule by combining a hero episodic sponsorship with short-form frequency and direct attribution.
Recommended Bundle Target
$3,700
Standalone Benchmark: $4,350(-15% Efficiency)
Defended Range: $2,950 – $4,625
Itemized Deliverables & Defended Rates16-Knot Formula Verified
Hero Anchoryoutube
1x Flagship Episode Title Sponsorship (10-15m)
Exclusive primary sponsor presentation across a major episodic narrative premiere with custom opening and mid-roll sketch.
Standalone Rate$1,850
Mid-Roll Integrationyoutube
1x Supporting Episode Mid-Roll Integration (60s)
Secondary narrative integration placed in the subsequent weekly episode release to build frequency.
Standalone Rate$720
Short-Form Cadenceyoutube
2x Custom Campaign YouTube Shorts (30-60s)
High-velocity vertical shorts repurposing key comedic beats and driving viewers to the pinned link.
Standalone Rate$900
Critical Collaboration Guidelines (Brand Safety & ROI)
#1 Strategic Pacing Across Episodes
Space out the dedicated episode and integrated mid-roll across consecutive release windows.
Risk: Clustering deliverables too tightly leads to diminishing returns and viewer fatigue.
#2 Enforce Category Exclusivity
Maintain complete category blackout across direct competitors during the active campaign window.
Risk: Adjacent competitor placements dilute brand attribution.
#3 Synchronized Call to Action
Ensure identical vanity code BEARSLAUNCH and tracking URLs are deployed across all episode descriptions and pinned comments.
Risk: Inconsistent codes across videos create tracking errors and lost attribution.
Brand Fit, Strategic Strengths & Procurement Safety
Audited commercial intent, sponsor suitability, and institutional brand safety scorecard
Commercial IntentModerate
Brand Suitability RatingModerate
Brand Safety LevelModerate Risk
Recommended Sponsor Categories
LGBTQ+ Focused Travel & HospitalityMen's Grooming & Body CareDirect-to-Consumer Apparel & UnderwearNiche Streaming & Digital Entertainment Apps
Key Strategic Strengths & Brand Fit
• Audience Loyalty
Demonstrated multi-year retention of a dedicated LGBTQ+ demographic with strong emotional affinity for the cast.
• Niche Commercial Alignment
Exceptional brand recall potential for queer-targeted consumer products, travel destinations, and specialized lifestyle services.
• Scripted Integration Capability
Ability to weave brand messaging into professional narrative skits and in-character comedic segments rather than dry teleprompter reads.
Procurement Considerations & Safety
• Brand Safety Boundaries
Content includes mature comedic themes and adult humor; unsuitable for conservative family brands or risk-averse corporate categories.
• Platform Footprint Limitation
Audience delivery is currently confined to YouTube long-form; omnichannel campaigns cannot deploy native Instagram or TikTok inventory.
• View Velocity Scale
Active 30-day view counts reflect a mature community catalog (~9.5k average views) rather than viral broad-market reach.
Recent Content & Performance Audit
Audited uploads with validated view counts and engagement velocity
YouTubeSpecial Message from Ian Parks in Venice!
432
YouTubeWTBA Re-release S3 E13 - INTENSIVE CARE BEARS
3,875
YouTubeWTBA 2026 Re-release S3 E12 - KILLER BEAR
5,581
YouTubeWTBA 2026 Re-release S3 E11 - HOLLYWOOD BEAR
7,210
SignCollab Bilateral Execution Protocol
Execute a Legally Binding Agreement with Where The Bears Are
Generate an instant bilateral sponsorship agreement with ESIGN-compliant e-signatures, statutory payment escrow, milestone verification, and customized IP usage rights protection.
SignCollab Methodology Notice: All deliverable benchmarks and campaign packages are computed through the SignCollab 16-Knot Empirical Model, incorporating long-form view-to-subscriber ratios (VSR), short-form velocity, audience purchasing power parity (PPP), and category exclusivity surcharges. Rates represent defended market targets and are subject to mutual counter-party execution.